Liz McKenzie's guest appearances

Liz McKenzie

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The Business Wilderness - The Voice of Entrepreneurs

The Intelligent Workplace

Metigy Podcast - Marketing for SMEs

Sally Illingworth

Cheryl Mack

Chris Adams

Joseph Snyder

Kylie Jenner

Richard Branson

Mark Baartse

Eric Siu

Mark Roberge

Christopher Brown

Oscar Trimboli

Fred Schebesta

Aaron Smith

Matt Moore

Adrian Stone

OwlTail

Canva

What you will learn in this episodeHow to know when your business needs PRHow to create your brand’s storyLessons from working with Melanie PerkinsHow mentors can help your businessThe Art of Receiving Negative Feedback (without feeling dead inside)How to influence your customers to take actionWord of mouth marketingThe 2 things that every PR campaign should haveHow to connect with journalistsHow to create your 3 key messages for your business Resources mentioned in this episodeHow I Built this podcast episode with Melanie Perkins [must listen]Source BottleHelp a Reporter OutFind relevant reporters on TwitterFree version of CanvaCanva ProTimechi Book RecommendationThe Subtle Art of Not Giving a F*ck by Mark Manson What business would you build on Mars?Reverse Tourism. Get the Martians to go and visit earth! Get in touch with LizLiz Mckenzie on LinkedInLiz Mckenzie on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

<h2>What you will learn in this episode</h2><ul><li>How to know when your business needs PR</li><li><a href="https://metigy.com/metigy-learning/how-to-create-a-unique-voice-for-your-company-to-engage-with-your-users/" rel="nofollow" target="_blank">How to create your brand’s story</a></li><li>Lessons from working with <a href="https://www.npr.org/2019/01/24/688299882/canva-melanie-perkins" rel="nofollow" target="_blank">Melanie Perkins</a></li><li>How mentors can help your business</li><li><a href="https://www.linkedin.com/pulse/art-receiving-negative-feedback-without-feeling-dead-inside-mckenzie/" rel="nofollow" target="_blank">The Art of Receiving Negative Feedback (without feeling dead inside)</a></li><li>How to influence your customers to take action</li><li>Word of mouth marketing</li><li>The 2 things that every PR campaign should have</li><li>How to connect with journalists</li><li>How to create your 3 key messages for your business</li></ul> <h2>Resources mentioned in this episode</h2><a href="https://www.npr.org/2019/01/24/688299882/canva-melanie-perkins" rel="nofollow" target="_blank">How I Built this podcast episode with Melanie Perkins [must listen]</a><a href="https://www.sourcebottle.com/" rel="nofollow" target="_blank">Source Bottle</a><a href="https://www.helpareporter.com/" rel="nofollow" target="_blank">Help a Reporter Out</a>Find relevant reporters on <a href="https://twitter.com/" rel="nofollow" target="_blank">Twitter</a><a href="https://www.canva.com/signup" rel="nofollow" target="_blank">Free version of Canva</a><a href="https://www.canva.com/pro/" rel="nofollow" target="_blank">Canva Pro</a><a href="https://timechi.com/" rel="nofollow" target="_blank">Timechi</a> <h2>Book Recommendation</h2><a href="https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitive-ebook/dp/B019MMUA8S" rel="nofollow" target="_blank">The Subtle Art of Not Giving a F*ck</a> by Mark Manson <h2>What business would you build on Mars?</h2>Reverse Tourism. Get the Martians to go and visit earth! <h2>Get in touch with Liz</h2><a href="https://www.linkedin.com/in/mckenzieelizabeth/" rel="nofollow" target="_blank">Liz Mckenzie on LinkedIn</a><a href="https://twitter.com/lizmckenzie" rel="nofollow" target="_blank">Liz Mckenzie on Twitter</a> To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit <a href="http://metigy.com/podcast" rel="nofollow" target="_blank">metigy.com/podcast</a>

Ep20: PR Masterclass with Liz Mckenzie from Canva

It’s no secret that our working lives are changing at a rapid pace. Once important roles are now redundant, and our children's future roles are figments of our imagination. If you pause too long, things may pass you by.The rapid pace of change is evident in the Marketing and Communications profession. Communication channels have changed, as have the publishing tools used to create messages. Technology continues to disrupt the landscape and marketing budgets feel the squeeze. The result is that employees need to find new ways to operate as a multi skilled specialist. Cross functional employees operating in agile working environments in the Cloud. Is this the way of the future?Australian owned graphic design platform, Canva, is a market leader in this space. With their easy to use design tool they are looking to capitalize on the trend of agile design in the Marketing and Comms space.On this episode, I speak with Canva's Head of PR &amp; Comms, Liz McKenzie. We discuss the current state of play and where she thinks the industry is heading.Episode Linkshttps://www.canva.com/https://www.livetiles.nyc/intelligent-intranet/livesmileshttps://www.livetiles.nyc/

It’s no secret that our working lives are changing at a rapid pace. Once important roles are now redundant, and our children's future roles are figments of our imagination. If you pause too long, things may pass you by. The rapid pace of change is evident in the Marketing and Communications profession. Communication channels have changed, as have the publishing tools used to create messages. Technology continues to disrupt the landscape and marketing budgets feel the squeeze. The result is that employees need to find new ways to operate as a multi skilled specialist. Cross functional employees operating in agile working environments in the Cloud. Is this the way of the future? Australian owned graphic design platform, Canva, is a market leader in this space. With their easy to use design tool they are looking to capitalize on the trend of agile design in the Marketing and Comms space. On this episode, I speak with Canva's Head of PR &amp; Comms, Liz McKenzie. We discuss the current state of play and where she thinks the industry is heading. Episode Links<a href="https://www.canva.com/" rel="nofollow" target="_blank">https://www.canva.com/</a><a href="https://www.livetiles.nyc/intelligent-intranet/livesmiles" rel="nofollow" target="_blank">https://www.livetiles.nyc/intelligent-intranet/livesmiles</a><a href="https://www.livetiles.nyc/" rel="nofollow" target="_blank">https://www.livetiles.nyc/</a>

Ep. 27 - Democratising design with agile marketing tools. With Canva Head of PR & Comms, Liz McKenzie.

Liz's Story: My passion is in storytelling - turning boring corporate speak and industry jargon into something with meaning.I'm always on the lookout for new ways to make an organisation stand out. Currently, I'm Head of PR and Communications at Canva, based in Sydney. Prior to joining Canva, I've held comms roles at the CSIRO's technology R&amp;D arm, Data61 and at Red Agency (part of Havas), Ogilvy PR, Recognition PR and Edelman. I am a strategic consultant with a proven track record. In my four years at Red, I was part of the senior team which led Red Agency to its best year on the awards front in 2014 – named by Public Relations Institute of Australia, PRWeek Asia and CommsCon as 2014 PR Agency of The Year and a further 25+ campaign awards at both international and national award shows. Some of my notable achievements include managing one of the first PR campaigns in Australia to win a Cannes Lion.Some of my client experience include managing the PR activities for Microsoft, Google, SuccessFactors (an SAP company), Capgemini, Equinix, HTC, Concur, Okta, AT&amp;T, Fairfax Digital, Indiegogo, Kingston and Mitel. Other non-tech related client experience include Salmat, Kelly Services, The Coffee Club, Jetts Gyms, Reckitt Benckiser and The Whiddon Group.It's not every day you get to make a difference to many, but I have been fortunate to be able to work on several NFPs including The Australian Literacy and Numeracy Foundation, Oscar's Law, WWF, The Sony Foundation, The UN Foundation, Vital Voices and The Prince's Rainforest Project.

Liz's Story: My passion is in storytelling - turning boring corporate speak and industry jargon into something with meaning. I'm always on the lookout for new ways to make an organisation stand out. Currently, I'm Head of PR and Communications at Canva, based in Sydney. Prior to joining Canva, I've held comms roles at the CSIRO's technology R&amp;D arm, Data61 and at Red Agency (part of Havas), Ogilvy PR, Recognition PR and Edelman. I am a strategic consultant with a proven track record. In my four years at Red, I was part of the senior team which led Red Agency to its best year on the awards front in 2014 – named by Public Relations Institute of Australia, PRWeek Asia and CommsCon as 2014 PR Agency of The Year and a further 25+ campaign awards at both international and national award shows. Some of my notable achievements include managing one of the first PR campaigns in Australia to win a Cannes Lion. Some of my client experience include managing the PR activities for Microsoft, Google, SuccessFactors (an SAP company), Capgemini, Equinix, HTC, Concur, Okta, AT&amp;T, Fairfax Digital, Indiegogo, Kingston and Mitel. Other non-tech related client experience include Salmat, Kelly Services, The Coffee Club, Jetts Gyms, Reckitt Benckiser and The Whiddon Group. It's not every day you get to make a difference to many, but I have been fortunate to be able to work on several NFPs including The Australian Literacy and Numeracy Foundation, Oscar's Law, WWF, The Sony Foundation, The UN Foundation, Vital Voices and The Prince's Rainforest Project.

Head of PR and Communication at Canva - Liz Mckenzie