Erica Gorochow's guest appearances

Erica Gorochow

Animalators

School of Motion Podcast

Motion Hatch: Helping Motion Designers Do Better Business

Jay Grandin

Michael Jones

Ryan Summers

Adam Plouff

Zac Dixon

Jorge Canedo

Colin Hesterly

Mitch Myers

Joe Donaldson

Jake Bartlett

Monique Wray

Michelle Higa Fox

Mack Garrison

Cabeza Patata

Handel Eugene

OwlTail

How to build your freelance business to just the right size. As freelancers, most of us would like to see our business grow. While you may work a lot on your own, meaningful and sustainable growth is a group effort. There are also reasons to limit how big you grow your business. Today’s guest successfully grew her practice to just the right size with the help of strategic collaboration and teamwork.  Erica Gorochow is a Brooklyn-based director and designer at PepRally. She fluctuates between building teams as a studio, independent directing, and doing her own freelance work. Erica focuses on making high-quality work for brands, networks, agencies, and startups. In addition to client work, she produces projects internally to continue exploring new technologies, techniques, and ideas.   Should you have a studio or be a freelance motion designer There’s a lot to consider as you expand your work as a freelancer. Even what to call your practice is something Erica dealt with. She really recommends establishing yourself with studio work before scaling up as a freelancer. That way you’ve already built up a name and reputation for your work.    Collaboration with others can add more value to your motion design work Although she does a lot of solo work, Erica loves collaborating with others. Mostly, it’s just more fun to succeed as part of a collaborative effort. Working with others adds more value to the work and fosters personal growth as a creator.   In this episode  Considerations for naming your studio or practice Deliberate steps to take when scaling up your freelance work Advantages that come when working in a coworking space Collaboration as a way to foster personal and professional growth Tips for creating a budget with prospective clients Why you shouldn’t scale up simply for the sake of scaling up Getting big clients without creating a studio    Quotes “If I’m not going to toot my own horn, how can I expect others to do it for me?” [13:14] “I don’t know that I always have the absolute best idea. I think you’re much more likely to get to the best idea vis-à-vis collaboration.” [15:09] “Growth is whatever you define it to be. It can be personal. It can be scaling. It can be anything in between. Try to be honest with yourself about what kind of growth will lead to happiness knowing you’re allowed to change your answer.” [47:07]   Links Find Erica Gorochow online Follow Erica on Instagram | Twitter | Vimeo Company of One by Paul Jarvis Join the Client Quest waitlist

How to build your freelance business to just the right size. As freelancers, most of us would like to see our business grow. While you may work a lot on your own, meaningful and sustainable growth is a group effort. There are also reasons to limit how big you grow your business. Today’s guest successfully grew her practice to just the right size with the help of strategic collaboration and teamwork.  Erica Gorochow is a Brooklyn-based director and designer at <a href="http://peprally.co/" rel="noopener nofollow" target="_blank">PepRally</a>. She fluctuates between building teams as a studio, independent directing, and doing her own freelance work. Erica focuses on making high-quality work for brands, networks, agencies, and startups. In addition to client work, she produces projects internally to continue exploring new technologies, techniques, and ideas.   Should you have a studio or be a freelance motion designer There’s a lot to consider as you expand your work as a freelancer. Even what to call your practice is something Erica dealt with. She really recommends establishing yourself with studio work before scaling up as a freelancer. That way you’ve already built up a name and reputation for your work.    Collaboration with others can add more value to your motion design work Although she does a lot of solo work, Erica loves collaborating with others. Mostly, it’s just more fun to succeed as part of a collaborative effort. Working with others adds more value to the work and fosters personal growth as a creator.   In this episode <ul> <li>Considerations for naming your studio or practice</li> <li>Deliberate steps to take when scaling up your freelance work</li> <li>Advantages that come when working in a coworking space</li> <li>Collaboration as a way to foster personal and professional growth</li> <li>Tips for creating a budget with prospective clients</li> <li>Why you shouldn’t scale up simply for the sake of scaling up</li> <li>Getting big clients without creating a studio</li> </ul>   Quotes “If I’m not going to toot my own horn, how can I expect others to do it for me?” [13:14] “I don’t know that I always have the absolute best idea. I think you’re much more likely to get to the best idea vis-à-vis collaboration.” [15:09] “Growth is whatever you define it to be. It can be personal. It can be scaling. It can be anything in between. Try to be honest with yourself about what kind of growth will lead to happiness knowing you’re allowed to change your answer.” [47:07]   Links <a href="http://peprally.co/" rel="noopener nofollow" target="_blank">Find Erica Gorochow online</a> Follow Erica on <a href="https://www.instagram.com/peprallyco/" rel="noopener nofollow" target="_blank">Instagram</a> | <a href="https://twitter.com/gorociao/" rel="noopener nofollow" target="_blank">Twitter</a> | <a href="https://vimeo.com/peprally/" rel="noopener nofollow" target="_blank">Vimeo</a> <a href="https://www.amazon.com/dp/B078962RHQ/" rel="noopener nofollow" target="_blank">Company of One by Paul Jarvis</a> <a href="https://motionhatch.com/clientquest" rel="noopener nofollow" target="_blank">Join the Client Quest waitlist</a>

069: How to grow your freelance motion design business with Erica Gorochow

We live in strange times people... it's not always easy and frankly, sometimes it's a bit dangerous to be too honest about your politics. In this conversation Erica and Joey explore this topic and we talk about what effects she's seen on her own career and other artists when it comes to mixing work and politics. We also talk about Patriot Act, the effect of tech giants on our industry and many other things so sit back and say hello to Erica.    https://www.schoolofmotion.com/podcast/erica-gorochow-interview

We live in strange times people... it's not always easy and frankly, sometimes it's a bit dangerous to be too honest about your politics. In this conversation Erica and Joey explore this topic and we talk about what effects she's seen on her own career and other artists when it comes to mixing work and politics. We also talk about Patriot Act, the effect of tech giants on our industry and many other things so sit back and say hello to Erica. <a href="https://www.schoolofmotion.com/podcast/erica-gorochow-interview" rel="nofollow" target="_blank">https://www.schoolofmotion.com/podcast/erica-gorochow-interview</a>

Episode 58: Politics & Motion Design with Erica Gorochow

Erica Gorochow is an animator based in Brooklyn, New York. She owns a studio called PepRally and loves collaborating with other artists around the world. During this episode, we talked about app designing, the Why Pay? project, and the importance of good writing. Links: Specimen: https://itunes.apple.com/us/app/specimen-a-game-about-color/id999930535?mt=8 PepRally: http://peprally.co/ Twitter: https://twitter.com/gorociao Why Pay?: https://vimeo.com/145548262  Highlights: -How Erica got into animation -As a kid always wanting to be an animator -Learning After Effects -Film degree from Northwestern -Transition from 9-5 to freelance -Pros/Cons: working for a company right out of school  -Creating a safe space to ask questions -PepRally -Collaborating -Why Pay? -Focus on design and art direction -Relationships, marketing, getting clients -Writing for motionographer and Creators Project -“Writing is one of the most important things in the director's process” -Bringing on a copy writer -App called Specimen - a game about color -What’s next for Erica -Dream client: more app Work -Favorite animated film: Tangled -What do your parents think you do: "I sit in my office all day" -Animalator: a peacock or a bear

Erica Gorochow is an animator based in Brooklyn, New York. She owns a studio called PepRally and loves collaborating with other artists around the world. During this episode, we talked about app designing, the Why Pay? project, and the importance of good writing. Links: Specimen: <a href="https://itunes.apple.com/us/app/specimen-a-game-about-color/id999930535?mt=8" rel="nofollow" target="_blank">https://itunes.apple.com/us/app/specimen-a-game-about-color/id999930535?mt=8</a> PepRally: <a href="http://peprally.co/" rel="nofollow" target="_blank">http://peprally.co/</a> Twitter: <a href="https://twitter.com/gorociao" rel="nofollow" target="_blank">https://twitter.com/gorociao</a> Why Pay?: <a href="https://vimeo.com/145548262" rel="nofollow" target="_blank">https://vimeo.com/145548262</a> Highlights: -How Erica got into animation -As a kid always wanting to be an animator -Learning After Effects -Film degree from Northwestern -Transition from 9-5 to freelance -Pros/Cons: working for a company right out of school -Creating a safe space to ask questions -PepRally -Collaborating -Why Pay? -Focus on design and art direction -Relationships, marketing, getting clients -Writing for motionographer and Creators Project -“Writing is one of the most important things in the director's process” -Bringing on a copy writer -App called Specimen - a game about color -What’s next for Erica -Dream client: more app Work -Favorite animated film: Tangled -What do your parents think you do: "I sit in my office all day" -Animalator: a peacock or a bear

Episode 8: Erica Gorochow