Harry Ashbridge's guest appearances

Harry Ashbridge

Building Better Cultures

CX Insider - Customer experience leaders sharing insights and ideas for customer service success

Charlene Li

Colin Gordon

Steve Anderson

Stuart Lancaster

Richard Kelly

Nick Morgan

Sean Murray

Ryan Campbell

John Simmons

Tom Murphy

Gustavo Imhof

Dan Gingiss

Josh Schneider

Jenni Field

Mike Klein

OwlTail

In the world of online, written language is one of the most important types of communication. In today’s episode, Greg and Valentina talk to Harry Ashbridge, Head of CX &amp; Writing at Monzo, who explains how businesses use language to communicate with their customers in the English-speaking world. In order to understand that, we need to go thousands of years back to Roman Britain.   Connect with Harry - https://www.linkedin.com/in/harryashbridge/   02:10 - Introduction of Harry | 08:48 - History of English | 17:11 - Language &amp; CX | 20:30 - Using language to build trust | 27:08 - Internal communication | 35:05 - Tips &amp; advice | 40:52 - Rapid fire questions

In the world of online, written language is one of the most important types of communication. In today’s episode, Greg and Valentina talk to Harry Ashbridge, Head of CX &amp; Writing at Monzo, who explains how businesses use language to communicate with their customers in the English-speaking world. In order to understand that, we need to go thousands of years back to Roman Britain. Connect with Harry - <a href="https://www.linkedin.com/in/harryashbridge/" rel="nofollow" target="_blank">https://www.linkedin.com/in/harryashbridge/</a> 02:10 - Introduction of Harry | 08:48 - History of English | 17:11 - Language &amp; CX | 20:30 - Using language to build trust | 27:08 - Internal communication | 35:05 - Tips &amp; advice | 40:52 - Rapid fire questions

The Power of Words, With Harry Ashbridge

Harry has worked with words for many years.  He started life as an editor before joining the London-based agency 'The Writer' in response to an advert that called out their mission 'to stop the tyranny of linguistic mediocrity'.  Six months ago he became Monzo Bank's writer though, as he says himself, "Everyone here is a writer, I've just got the job title". To find out more about Harry you can view his profile on Linkedin. To have a look at Monzo's tone of voice and to read more about 'active language monkeys', see www.monzo.com/toneofvoice. Show Notes: 1.07 – A bit about Harry – 3.30 – Monzo – the digital bank that lives in your phone – 5.00 – Why does a company need to define the tone of voice – 8.30 –Tone of voice isn’t about turning the staff into automatons – 10.18 – Tone of voice guidelines vs rules – 11.43 – Creating Monzo’s tone of voice - 15.40 – Monkeys and avoiding the passive voice – 18.35 – The ‘read aloud and listen’ test – 19.35 – We should write as we speak – 20.50 – The problem with ‘professional’ writing - 21.55 – Building trust through human writing – 22.55 – Embedding tone of voice across your business – 24.17 – Giving people skills and confidence – 26.37 – Making it real through examples – 27.50 – Prove it works – 28.40 - Going public with the tone of voice – 29.45 – The benefits (and pitfalls) of lifting another’s the tone of voice

Harry has worked with words for many years.  He started life as an editor before joining the London-based agency 'The Writer' in response to an advert that called out their mission 'to stop the tyranny of linguistic mediocrity'.  Six months ago he became Monzo Bank's writer though, as he says himself, "Everyone here is a writer, I've just got the job title". To find out more about Harry you can view his profile on Linkedin. To have a look at Monzo's tone of voice and to read more about 'active language monkeys', see <a href="http://www.monzo.com/toneofvoice." rel="nofollow" target="_blank">www.monzo.com/toneofvoice.</a> Show Notes: 1.07 – A bit about Harry – 3.30 – Monzo – the digital bank that lives in your phone – 5.00 – Why does a company need to define the tone of voice – 8.30 –Tone of voice isn’t about turning the staff into automatons – 10.18 – Tone of voice guidelines vs rules – 11.43 – Creating Monzo’s tone of voice - 15.40 – Monkeys and avoiding the passive voice – 18.35 – The ‘read aloud and listen’ test – 19.35 – We should write as we speak – 20.50 – The problem with ‘professional’ writing - 21.55 – Building trust through human writing – 22.55 – Embedding tone of voice across your business – 24.17 – Giving people skills and confidence – 26.37 – Making it real through examples – 27.50 – Prove it works – 28.40 - Going public with the tone of voice – 29.45 – The benefits (and pitfalls) of lifting another’s the tone of voice

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