Lexie Perez's guest appearances

Lexie Perez

Sweathead, A Strategy Podcast

¿Quién Tú Eres?

Nick Ellis

Rory Sutherland

Toby Ryan

Tom Goodwin

Lee Clow

Mara Lecocq

Malaka Gharib

Amber Benson

Greg Hahn

John Harris

Mark Pollard

Rob Schwartz

James Kirkham

Ben Phillips

Suzy Batiz

OwlTail

Lexie Perez - Global Planning Director Here's a quick bio...in her own words.  As an Afro-Latinx Bronx-raised woman - I bring the intersections of gender, class, and race to my strategic and marketing practice. My specialties include: Advocate for unheard voices, speak truth to power, interrogate binary ideas and assumptions, identify humanity beyond data, translate insights into actions, look inward and outward for fresh perspectives. As a natural outsider, I bring the outside in. I help brands see the world through the eyes of real people and real-world culture - not only consumers, not only data points, not only users. I bring an entrepreneur mindset &amp; spirit to every project.  Before diving into agency planning 12 + years ago, I was a TV producer in broadcasting, telecommunications marketer, entrepreneur, and hip hop music writer.  These experiences shaped my passion for human behavior, storytelling, technology, and culture. They also helped me translate my non-strategy skills into strategy skills.  Today my credentials span across CPG, B2B, consumer tech, retail, and entertainment, fintech - at both global and regional levels. I started out my career as a content creator, specialized into social /digital, and now live in the worlds of brand strategy and research. As a partner and t-shaped strategist, I bring a new perspective on helping brands move with the culture. I help them identify new opportunities for solving business problems beyond advertising and marketing. My specialties include high-level brand strategies, integrated creative strategies, people / cultural research, and granular digital/social programs. I think holistically, not in channels.  If you’re a dreamer, a rule breaker and view the impossible as a dare, or just a good human - let’s connect.--- Send in a voice message: https://podcasters.spotify.com/pod/show/quientueres/messageSupport this podcast: https://podcasters.spotify.com/pod/show/quientueres/support Learn more about your ad choices. Visit megaphone.fm/adchoices

Lexie Perez - Global Planning Director Here's a quick bio...in her own words.  As an Afro-Latinx Bronx-raised woman - I bring the intersections of gender, class, and race to my strategic and marketing practice. My specialties include: Advocate for unheard voices, speak truth to power, interrogate binary ideas and assumptions, identify humanity beyond data, translate insights into actions, look inward and outward for fresh perspectives. As a natural outsider, I bring the outside in. I help brands see the world through the eyes of real people and real-world culture - not only consumers, not only data points, not only users. I bring an entrepreneur mindset &amp; spirit to every project.  Before diving into agency planning 12 + years ago, I was a TV producer in broadcasting, telecommunications marketer, entrepreneur, and hip hop music writer.  These experiences shaped my passion for human behavior, storytelling, technology, and culture. They also helped me translate my non-strategy skills into strategy skills.  Today my credentials span across CPG, B2B, consumer tech, retail, and entertainment, fintech - at both global and regional levels. I started out my career as a content creator, specialized into social /digital, and now live in the worlds of brand strategy and research. As a partner and t-shaped strategist, I bring a new perspective on helping brands move with the culture. I help them identify new opportunities for solving business problems beyond advertising and marketing. My specialties include high-level brand strategies, integrated creative strategies, people / cultural research, and granular digital/social programs. I think holistically, not in channels.  If you’re a dreamer, a rule breaker and view the impossible as a dare, or just a good human - let’s connect.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/quientueres/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/quientueres/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/quientueres/support" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/quientueres/support</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Play the Game with Lexie Perez

Tasha Prados

Greg Donnelly

What's it like to freelance?This episode is from a livestream in the Sweathead Facebook group. It features Tasha Prados, Lexie Perez, and Greg Donnelly. We discuss:- The mindset shift from being an employee to a freelancer- Working with agencies- Working with entrepreneurs- How jobs appearTasha Prados is a multicultural strategist who's worked out of Washington, D.C. but was in Hanoi, Vietnam, during our chat. She has ten years of international project management, communications, and marketing experience with the world’s leading brands, publishers, and nonprofits https://www.linkedin.com/in/tashaprados/Lexie Perez is a brand strategist in San Francisco and her credentials span across B2B and consumer tech, CPG, retail, and entertainment, fin tech - at both global and regional levels http://www.lexieperez.com/Greg Donnelly is a brand strategist in New York with experience in product marketing and creative strategy at global brands including Altria, Airbnb, and Google https://www.linkedin.com/in/greg-donnelly/**Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

What's it like to freelance? This episode is from a livestream in the Sweathead Facebook group. It features Tasha Prados, Lexie Perez, and Greg Donnelly. We discuss: - The mindset shift from being an employee to a freelancer - Working with agencies - Working with entrepreneurs - How jobs appear Tasha Prados is a multicultural strategist who's worked out of Washington, D.C. but was in Hanoi, Vietnam, during our chat. She has ten years of international project management, communications, and marketing experience with the world’s leading brands, publishers, and nonprofits <a href="https://www.linkedin.com/in/tashaprados/" rel="nofollow" target="_blank">https://www.linkedin.com/in/tashaprados/</a> Lexie Perez is a brand strategist in San Francisco and her credentials span across B2B and consumer tech, CPG, retail, and entertainment, fin tech - at both global and regional levels <a href="http://www.lexieperez.com/" rel="nofollow" target="_blank">http://www.lexieperez.com/</a> Greg Donnelly is a brand strategist in New York with experience in product marketing and creative strategy at global brands including Altria, Airbnb, and Google <a href="https://www.linkedin.com/in/greg-donnelly/" rel="nofollow" target="_blank">https://www.linkedin.com/in/greg-donnelly/</a> ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: <a href="http://www.sweathead.com" rel="nofollow" target="_blank">http://www.sweathead.com</a>

Going Freelance - Where Is That Exactly? Part 2 - Tasha Prados, Lexie Perez, Greg Donnelly

How do you grow your confidence? Meet Lexie Perez. She's lived and worked in New York, Seoul, and San Francisco. She's worked in TV production, digital agencies, and, now, she's the strategy lead at Agency Inside at Intel.In this episode, we focus on the idea of confidence - how it grows, how to build it off a base of expertise, the need for allies and pushing your comfort zone, and we discuss how to find your voice. We also talk about working with Korean businesses. Like, comment, share. I know a lot of you who are just starting out in your careers will get something useful from this chat with Lexie.Video: http://www.sweathead.coLexie on Instagram: https://www.instagram.com/lexave/Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5

How do you grow your confidence? Meet Lexie Perez. She's lived and worked in New York, Seoul, and San Francisco. She's worked in TV production, digital agencies, and, now, she's the strategy lead at Agency Inside at Intel. In this episode, we focus on the idea of confidence - how it grows, how to build it off a base of expertise, the need for allies and pushing your comfort zone, and we discuss how to find your voice. We also talk about working with Korean businesses. Like, comment, share. I know a lot of you who are just starting out in your careers will get something useful from this chat with Lexie. Video: <a href="http://www.sweathead.co" rel="nofollow" target="_blank">http://www.sweathead.co</a> Lexie on Instagram: <a href="https://www.instagram.com/lexave/" rel="nofollow" target="_blank">https://www.instagram.com/lexave/</a> Mark: <a href="http://www.twitter.com/markpollard" rel="nofollow" target="_blank">http://www.twitter.com/markpollard</a> Email newsletter: <a href="http://eepurl.com/dscjW5" rel="nofollow" target="_blank">http://eepurl.com/dscjW5</a>

Your Career Needs Your Confidence - Lexie Perez, Strategist