Daniel Oxenburgh's guest appearances

Daniel Oxenburgh

Move: The Go To Market Podcast

Christopher Lochhead

Brad Wilkerson

Nir Eyal

Kim Scott

Guy Kawasaki

Seth Godin

Clay Scroggins

Jeff Bezos

Jake Dunlap

Andy Paul

Jesse Itzler

Nancy Duarte

Jess Ekstrom

Travis Wright

Stu Heinecke

OwlTail

What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double? Meet Daniel Oxenburgh. He’s the Co-Founder &amp; Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation &amp; growth using ABM. Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will! “Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”

What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double? Meet <a href="https://www.linkedin.com/in/danieloxenburgh/" rel="noopener nofollow" target="_blank">Daniel Oxenburgh</a>. He’s the Co-Founder &amp; Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation &amp; growth using ABM. Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will! “Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”

182: How to double your win rate with ABM - Daniel Oxenburgh

What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double? Meet <a href="https://www.linkedin.com/in/danieloxenburgh/" rel="nofollow" target="_blank">Daniel Oxenb</a><a href="https://www.linkedin.com/in/danieloxenburgh/" rel="nofollow" target="_blank">urgh</a>. He’s the Co-Founder &amp; Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation &amp; growth using ABM. Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will! “Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”

269: Flashback - How to Double Your Win Rate with ABM w/ Daniel Oxenburgh