Mary McAveney's guest appearances

Mary McAveney

The Kindle Chronicles

The BookSmarts Podcast, with Joshua Tallent

Thad McIlroy

Chris Bailey

Nicholson Baker

Robert Dugoni

Cynthia Bourgeault

Seth Godin

Jim Jones

Jeff Bezos

Chris Brogan

Michael Anderle

Lisa Unger

Kevin Kelly

Austin Kleon

Tim Harford

Mirna Valerio

OwlTail

Mary McAveney, Chief Marketing Officer at Open Road Integrated Media joins us this week on the BookSmarts Podcast. Mary has extensive expertise in marketing, strategy, and branding in the publishing industry, and now helps the Open Road team tackle marketing and discovery with data-driven tactics and a comprehensive understanding of direct-to-consumer marketing. In this episode, Mary and Joshua discuss the opportunities and challenges around book discovery. As sales have moved online, publishers have increasingly become more responsible for their own book discovery, and that can be a real challenge for publishers who have not tackled book discovery before. While the focus is often on the big titles that will make a splash, it is the debut authors and lesser-known titles that can suffer the most from discovery problems. As publishers take on that challenge, there are many opportunities available to them, but in essence book discovery comes down to building solid SEO on your website and creating and cultivating connections with your consumers. Mary shares some wonderful insights and suggestions to help publishers build their discovery platforms and cultivate those connections to increase visibility of their titles. BookNet Canada study: Aged like a fine wine: What's the ideal age for a backlist title?--- Send in a voice message: https://anchor.fm/booksmarts/message

Mary McAveney, Chief Marketing Officer at <a href="https://openroadintegratedmedia.com/" rel="nofollow" target="_blank">Open Road Integrated Media</a> joins us this week on the BookSmarts Podcast. Mary has extensive expertise in marketing, strategy, and branding in the publishing industry, and now helps the Open Road team tackle marketing and discovery with data-driven tactics and a comprehensive understanding of direct-to-consumer marketing. In this episode, Mary and Joshua discuss the opportunities and challenges around book discovery. As sales have moved online, publishers have increasingly become more responsible for their own book discovery, and that can be a real challenge for publishers who have not tackled book discovery before. While the focus is often on the big titles that will make a splash, it is the debut authors and lesser-known titles that can suffer the most from discovery problems. As publishers take on that challenge, there are many opportunities available to them, but in essence book discovery comes down to building solid SEO on your website and creating and cultivating connections with your consumers. Mary shares some wonderful insights and suggestions to help publishers build their discovery platforms and cultivate those connections to increase visibility of their titles. BookNet Canada study: <a href="https://www.booknetcanada.ca/blog/2021/8/13/aged-like-a-fine-wine-whats-the-ideal-age-for-a-backlist-title" rel="nofollow" target="_blank">Aged like a fine wine: What's the ideal age for a backlist title?</a>--- Send in a voice message: <a href="https://anchor.fm/booksmarts/message" rel="nofollow" target="_blank">https://anchor.fm/booksmarts/message</a>

Episode 14: Mary McAveney on Book Discovery

Chief Marketing Officer at Open Road Integrated Media Interview starts at 9:51 and ends at 38:35 “I do think we’re unusual in that we consistently continue to market these books day in and day out for many years. I think that’s the benefit we bring to our partners in the  Open Road Ignition program, that we are taking those eBooks that they don’t have time or resources to market in an ongoing way and doing it on their behalf.” News  “Amazon, to Win in Booming Rural India, Reinvents Itself” by Eric Bellman at The Wall Street Journal - December 31, 2018  Russ Grandinetti interviewed for Amazon’s Day One Blog - November 14, 2017  “Hiring for Amazon’s Alexa team massively outpaces that of Apple’s Siri” by James Mattone at Thinknum - January 3, 2019  “Alexa, what’s a screen pass? Amazon speaker can teach football to casual NFL fans” by Edward C. Baig at USA Today - January 3, 2019 Tech Tip Alexa voice commands for Hulu Interview with Mary McAveney Open Road Integrated Media  “New Life for Old Classics, as Their Copyrights Run Out” by Alexandra Alter at The New York Times - December 29, 2018 Cane: A Library of America eBook Classic by Jean Toomer ($9.99 on Kindle) Content  “The 50 Best TV Shows on Amazon Prime Right Now” at Paste - January 3, 2019 Comments  2019 Goodreads challenge The Autobiography of Mark Twain: Deluxe Modern Classic Echo Spot - $130 at Amazon.com Next Week’s Guest Dave Addey, author of Typeset in the Future: Typography and Design in Science Fiction Movies Music for my podcast is from an original Thelonius Monk composition named "Well, You Needn't." This version is "Ra-Monk" by Eval Manigat on the  "Variations in Time: A Jazz Perspective" CD by Public Transit Recording" CD. Please Join the Kindle Chronicles group at Goodreads!  Right-click here and then click "Save Link As..." to download the audio to your computer, phone, or MP3 player.

Chief Marketing Officer at Open Road Integrated Media Interview starts at 9:51 and ends at 38:35 “I do think we’re unusual in that we consistently continue to market these books day in and day out for many years. I think that’s the benefit we bring to our partners in the <a href="http://openroadintegratedmedia.com/marketing-advertising/" rel="nofollow" target="_blank"> Open Road Ignition</a> program, that we are taking those eBooks that they don’t have time or resources to market in an ongoing way and doing it on their behalf.” News <a href="https://www.wsj.com/articles/amazon-to-win-in-booming-rural-india-reinvents-itself-11546196176" rel="nofollow" target="_blank"> “Amazon, to Win in Booming Rural India, Reinvents Itself”</a> by Eric Bellman at The Wall Street Journal - December 31, 2018 <a href="https://www.wsj.com/articles/amazon-to-win-in-booming-rural-india-reinvents-itself-11546196176" rel="nofollow" target="_blank"> Russ Grandinetti interviewed</a> for Amazon’s Day One Blog - November 14, 2017 <a href="https://media.thinknum.com/articles/alexa-hiring-is-still-outpacing-siri-job-openings/" rel="nofollow" target="_blank"> “Hiring for Amazon’s Alexa team massively outpaces that of Apple’s Siri”</a> by James Mattone at Thinknum - January 3, 2019 <a href="https://www.usatoday.com/story/tech/talkingtech/2019/01/03/nfl-kicks-off-alexa-skill-ahead-playoffs-teach-game-new-fans/2467261002/" rel="nofollow" target="_blank"> “Alexa, what’s a screen pass? Amazon speaker can teach football to casual NFL fans”</a> by Edward C. Baig at USA Today - January 3, 2019 Tech Tip <a href="https://help.hulu.com/en-us/voice" rel="nofollow" target="_blank">Alexa voice commands for Hulu</a> Interview with Mary McAveney <a href="http://openroadintegratedmedia.com/" rel="nofollow" target="_blank">Open Road Integrated Media</a> <a href="https://www.nytimes.com/2018/12/29/books/copyright-extension-literature-public-domain.html" rel="nofollow" target="_blank"> “New Life for Old Classics, as Their Copyrights Run Out”</a> by Alexandra Alter at The New York Times - December 29, 2018 <a href="https://amzn.to/2VsQrvB" rel="nofollow" target="_blank">Cane: A Library of America eBook Classic</a> by Jean Toomer ($9.99 on Kindle) Content <a href="https://www.pastemagazine.com/articles/2019/01/the-50-best-tv-shows-on-amazon-prime-right-now.html" rel="nofollow" target="_blank"> “The 50 Best TV Shows on Amazon Prime Right Now”</a> at Paste - January 3, 2019 Comments <a href="https://www.goodreads.com/challenges/show/8863-2019-reading-challenge" rel="nofollow" target="_blank"> 2019 Goodreads challenge</a> <a href="https://amzn.to/2SHuE1u" rel="nofollow" target="_blank">The Autobiography of Mark Twain: Deluxe Modern Classic</a> <a href="https://amzn.to/2SBTY8Z" rel="nofollow" target="_blank">Echo Spot</a> - $130 at <a href="http://Amazon.com" rel="nofollow" target="_blank">Amazon.com</a> Next Week’s Guest Dave Addey, author of <a href="https://amzn.to/2RuRiwu" rel="nofollow" target="_blank">Typeset in the Future: Typography and Design in Science Fiction Movies</a> Music for my podcast is from an original Thelonius Monk composition named "Well, You Needn't." This version is "Ra-Monk" by Eval Manigat on the <a href="http://www.amazon.com/gp/product/B00185AA8S/ref=as_li_ss_tl?ie=UTF8&amp;tag=httpthekicom-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B00185AA8S" rel="nofollow" target="_blank"> "Variations in Time: A Jazz Perspective" CD by Public Transit Recording"</a> CD. Please Join the <a href="http://www.goodreads.com/group/show/100106" rel="nofollow" target="_blank">Kindle Chronicles group</a> at Goodreads! <a href="http://traffic.libsyn.com/thekindlechronicles/TKC_544_Mary_McAveney.mp3" rel="nofollow" target="_blank"> Right-click here</a> and then click "Save Link As..." to download the audio to your computer, phone, or MP3 player.

TKC 544 Veteran Book Marketer Mary McAveney