Abishek Surana Rajendra's guest appearances

Abishek Surana Rajendra

Pros & Content

The Marketing Hero Podcast

OwlTail

Abishek Surana Rajendra is Vice President of Organic Growth at Course Hero and he has the “Optimization” part solidly in focus. He’s made SEO relevant outside of his immediate team by incorporating it into organizational processes, and showing its impact on the business metrics. 00:39 - Abishek's background and journey to Course Hero02:47 - How to prioritize a long list of SEO projects05:24 - Evangelizing for SEO internally08:18 - Building a culture that embraces SEO as a strategic part of growth11:29 - SEO is working within a system, not trying to trick it or hack it15:21 - Even with SEO, what matters is the traffic is qualified and driving business17:53 - How Abishek motivated a team of engineers to care about SEO23:18 - How to construct an ideal SEO tech stack (listed below)24:29 - How to run an A/B test to improve SEO strategy27:25 - Key SEO metrics to track — and where organizations fail30:53 - Where you can begin, improve, and excel with SEOSoftware/Services mentioned:To measure primary success metrics: Google Analytics or AmplitudeCrawl and indexation trackers: Google Search ConsoleTrack rankings: SEMRushOverall health of technical SEO: BotifyDomain health: AhrefsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Abishek Surana Rajendra is Vice President of Organic Growth at Course Hero and he has the “Optimization” part solidly in focus. He’s made SEO relevant outside of his immediate team by incorporating it into organizational processes, and showing its impact on the business metrics. <ul><li>00:39 - Abishek's background and journey to Course Hero</li><li>02:47 - How to prioritize a long list of SEO projects</li><li>05:24 - Evangelizing for SEO internally</li><li>08:18 - Building a culture that embraces SEO as a strategic part of growth</li><li>11:29 - SEO is working within a system, not trying to trick it or hack it</li><li>15:21 - Even with SEO, what matters is the traffic is qualified and driving business</li><li>17:53 - How Abishek motivated a team of engineers to care about SEO</li><li>23:18 - How to construct an ideal SEO tech stack (listed below)</li><li>24:29 - How to run an A/B test to improve SEO strategy</li><li>27:25 - Key SEO metrics to track — and where organizations fail</li><li>30:53 - Where you can begin, improve, and excel with SEO</li></ul> Software/Services mentioned:<ul><li>To measure primary success metrics: Google Analytics or Amplitude</li><li>Crawl and indexation trackers: Google Search Console</li><li>Track rankings: SEMRush</li><li>Overall health of technical SEO: Botify</li><li>Domain health: Ahrefs</li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Organic growth through strategic SEO at scale | Abishek Surana Rajendra (Course Hero)

Course Hero

Abishek Surana Rajendra has the DNA of a software engineer, the mind of an SEO expert, and the heart of a marketer. Join us on episode 21 of The Marketing Hero podcast, where we discuss the crucial connection between engineering and SEO. Especially at the scale of billions of page views (yes, with a b), there are nuances of technical SEO that can make a big difference for attracting organic traffic. Want to reach Abishek Surana Rajendra? https://www.linkedin.com/in/abishek-surana-rajendra/

Abishek Surana Rajendra has the DNA of a software engineer, the mind of an SEO expert, and the heart of a marketer. Join us on episode 21 of The Marketing Hero podcast, where we discuss the crucial connection between engineering and SEO. Especially at the scale of billions of page views (yes, with a b), there are nuances of technical SEO that can make a big difference for attracting organic traffic. Want to reach Abishek Surana Rajendra? <a href="https://www.linkedin.com/in/abishek-surana-rajendra/" rel="nofollow" target="_blank">https://www.linkedin.com/in/abishek-surana-rajendra/</a>