Daniel Tchernahovsky's guest appearances

Daniel Tchernahovsky

The Mobile User Acquisition Show

Business of Apps

OwlTail

Nataliia Drozd

Peggy Anne Salz

Reggie Singh

Bessie Byeon

Alex Bauer

Marianne Clerc

Happy New Year! We’re excited to be back after our break for the holidays.At the Mobile UA Show, we had a great 2022 with some amazing guests that shared their ideas and insights with us. We’re excited to kick off 2023 with our iconic prediction series: the Mobile Growth crystal ball. This year, we have forecasts from pioneers in the industry like Peggy Anne Salz, Reggie Singh of Adjust, Bessie Byeon of Liftoff, Alex Bauer of Branch, Nataliia Drozd of Fabulous, Daniel Tchernahovsky of Applovin and Marianne Clerc of Adikteev.Our guests have spoken about a range of topics like UA, media mix modeling, UGCs, measurement models, SKAN 4.0 and much more. Check out this episode to learn what our experts are looking out for in 2023.The show notes are here: https://mobileuseracquisitionshow.com/episode/2023-predictions-user-acquisition-mobile-growth-mmm-ugc/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Happy New Year! We’re excited to be back after our break for the holidays.At the Mobile UA Show, we had a great 2022 with some amazing guests that shared their ideas and insights with us.  We’re excited to kick off 2023 with our iconic prediction series: the Mobile Growth crystal ball. This year, we have forecasts from pioneers in the industry like Peggy Anne Salz, Reggie Singh of Adjust, Bessie Byeon of Liftoff, Alex Bauer of Branch, Nataliia Drozd of Fabulous, Daniel Tchernahovsky of Applovin and Marianne Clerc of Adikteev. Our guests have spoken about a range of topics like UA, media mix modeling, UGCs, measurement models, SKAN 4.0 and much more.  Check out this episode to learn what our experts are looking out for in 2023. The show notes are here: <a href="https://mobileuseracquisitionshow.com/episode/2023-predictions-user-acquisition-mobile-growth-mmm-ugc/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/2023-predictions-user-acquisition-mobile-growth-mmm-ugc/ </a> ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a>

🔮The Mobile Growth Crystal Ball: Predictions for 2023 ft. Peggy Anne Salz, Reggie Singh, Bessie Byeon, Daniel Tchernahovsky, Nataliia Drozd, Alex Bauer & Marianne Clerc. 🗝

Millions of developers have put their time, money, and sweat into creating apps to make a profit via paid ads, a subscription model, and in-app bidding. In-app bidding is an in-app advertising technology that slowly but surely replaces waterfall tech that has been the standard for mobile publishers for a number of years. It allows publishers to increase efficiency of their monetization efforts, decrease ad display latency and consequently increase earnings. Today’s guest is Daniel Tchernahovsky, Managing Director - EMEA at AppLovin. Daniel describes how in-app bidding is a central component to generate revenue.  Today’s Topics Include: ✔️ AppLovin: Goal is to entertain the world with games ✔️ App Advertising: Buying and selling formats are banner, interstitial, and rewarded ✔️ Partners: Work with everyone to monetize apps ✔️ New vs. Old: Pros and cons of programmatic advertising models, such as waterfall ✔️ Inefficiency and Inventory Issues: Time gaps and missed or random price points ✔️ In-app Bidding: Real-time auction runs parallel, not consecutively for highest price point ✔️ COVID-19 Pandemic: Stable progression of people spending time on mobile devices Links and Resources:  AppLovin Applovin MAX Business Of Apps - connecting the app industry  Tweets/Quotes by Daniel Tchernahovsky: “Our goal is to entertain the world with games.” “The way that the industry works is that you’ll work with a variety of partners. You’ll want to work with everyone if you want to monetize.” “The idea of in-app bidding: Five people are competing for my impression, what is the highest price point that each and every one of you are willing to pay?” “People have been spending their time being glued more to their devices, playing more, being entertained more.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Millions of developers have put their time, money, and sweat into creating apps to make a profit via paid ads, a subscription model, and in-app bidding. In-app bidding is an in-app advertising technology that slowly but surely replaces waterfall tech that has been the standard for mobile publishers for a number of years. It allows publishers to increase efficiency of their monetization efforts, decrease ad display latency and consequently increase earnings. Today’s guest is Daniel Tchernahovsky, Managing Director - EMEA at <a href="https://www.businessofapps.com/ads/applovin/" rel="noopener noreferrer nofollow" target="_blank">AppLovin</a>. Daniel describes how in-app bidding is a central component to generate revenue. <h2>Today’s Topics Include:</h2> ✔️ AppLovin: Goal is to entertain the world with games ✔️ App Advertising: Buying and selling formats are banner, interstitial, and rewarded ✔️ Partners: Work with everyone to monetize apps ✔️ New vs. Old: Pros and cons of programmatic advertising models, such as waterfall ✔️ Inefficiency and Inventory Issues: Time gaps and missed or random price points ✔️ In-app Bidding: Real-time auction runs parallel, not consecutively for highest price point ✔️ COVID-19 Pandemic: Stable progression of people spending time on mobile devices <h2>Links and Resources:</h2> <ul> <li><a href="https://www.applovin.com/" rel="noopener noreferrer nofollow external" target="_blank">AppLovin</a></li> <li><a href="https://www.applovin.com/max/" rel="noopener noreferrer nofollow external" target="_blank">Applovin MAX</a></li> <li><a href="https://www.businessofapps.com" rel="noopener nofollow" target="_blank">Business Of Apps - connecting the app industry</a></li> </ul> <h2>Tweets/Quotes by Daniel Tchernahovsky:</h2> “Our goal is to entertain the world with games.” “The way that the industry works is that you’ll work with a variety of partners. You’ll want to work with everyone if you want to monetize.” “The idea of in-app bidding: Five people are competing for my impression, what is the highest price point that each and every one of you are willing to pay?” “People have been spending their time being glued more to their devices, playing more, being entertained more.” Follow the Business Of Apps podcast <a href="https://www.linkedin.com/company/business-of-apps" rel="noopener nofollow external" target="_blank">Linkedin</a> | <a href="https://twitter.com/businessofapps" rel="noopener nofollow external" target="_blank">Twitter</a> | <a href="https://www.facebook.com/thebusinessofapps" rel="noopener nofollow external" target="_blank">Facebook</a> | <a href="https://www.youtube.com/user/businessofapps" rel="noopener nofollow external" target="_blank">YouTube</a>