Sandra Peat's guest appearances

Sandra Peat

Harriet Minter Presents: Badass Women’s Hour

Pioneers of Ageing Podcast

Dolly Alderton

Sarah Knight

Sue Nelson

London Hughes

Jason Brown

Michelle Collins

Rose McGowan

Emma Kennedy

Cindy Gallop

Sarah Akwisombe

Kate Winslet

Gemma Cairney

Bryony Gordon

Ruby Warrington

Barbara Sturm

OwlTail

In this episode we talk to Sandra Peat, a brand consultant who has worked with some of the biggest brands in the world, including Mars, CocaCola, Kelloggs, Red Bull and Bacardi. Sandra is also an executive coach with a specialism in supporting people as they step up and into leadership roles, by helping them to find their authentic leadership style, in their work or any area of their life.   Along with POA co-host Rebecca, Sandra cofounded SuperHuman a Strategic Communications agency which helped brands to understand and connect with women - working across a range of sectors, from Fashion to Automotive. They commissioned research in 2018 into the way women in their 40’s and 50’s perceive the way brands and society view them. The research report  is called: Invisible Middle – the coming of age for “middle aged” women and we discuss the findings and what it means to all of us.   While 85% of purchasing decisions are made by women, 91% of those women feel advertisers don’t understand them. It is a crazy statistic and we talk about why this is and perhaps more importantly how can we change it. Some of the topics covered include: How the new narrative for “middle age” is part of a wider appreciation of inclusion, representation of all the individuals and how we need to normalise the experience of ageing. The paradox is that, with age, women have a richness of experience and come into their own, more confident, up for experiences yet at the same time they can feel so invisible from a physicality point of view. The importance of honesty and authenticity – to ourselves and to others around us, Sandra shared examples of how she inspires and showcases this for others in her team, what she refers to as “empathy tools”. Whether we need to rebrand “middle age” – how the associations of the term middle age are totally at odds with the experience of it, and how the reality of it is more about a re-set and a “coming of a new age” – realising the potential of this phase of life. We finish by talking about how we can prepare our body and brain for this transformation phase – which will allow us to step up and “own” the physical and mental transformation that occurs during the menopause transition. If you are interested in what we shared on this check out the Food for Thought programme that Angela runs offers. You can read a summary of their research here. To find out more about the Food for Thought Programme that can help you Future Proof your body and brain, click here.

In this episode we talk to Sandra Peat, a brand consultant who has worked with some of the biggest brands in the world, including Mars, CocaCola, Kelloggs, Red Bull and Bacardi. Sandra is also an executive coach with a specialism in supporting people as they step up and into leadership roles, by helping them to find their authentic leadership style, in their work or any area of their life. Along with POA co-host Rebecca, Sandra cofounded SuperHuman a Strategic Communications agency which helped brands to understand and connect with women - working across a range of sectors, from Fashion to Automotive. They commissioned research in 2018 into the way women in their 40’s and 50’s perceive the way brands and society view them. The research report  is called: Invisible Middle – the coming of age for “middle aged” women and we discuss the findings and what it means to all of us. While 85% of purchasing decisions are made by women, 91% of those women feel advertisers don’t understand them. It is a crazy statistic and we talk about why this is and perhaps more importantly how can we change it. Some of the topics covered include: How the new narrative for “middle age” is part of a wider appreciation of inclusion, representation of all the individuals and how we need to normalise the experience of ageing. The paradox is that, with age, women have a richness of experience and come into their own, more confident, up for experiences yet at the same time they can feel so invisible from a physicality point of view. The importance of honesty and authenticity – to ourselves and to others around us, Sandra shared examples of how she inspires and showcases this for others in her team, what she refers to as “empathy tools”. Whether we need to rebrand “middle age” – how the associations of the term middle age are totally at odds with the experience of it, and how the reality of it is more about a re-set and a “coming of a new age” – realising the potential of this phase of life. We finish by talking about how we can prepare our body and brain for this transformation phase – which will allow us to step up and “own” the physical and mental transformation that occurs during the menopause transition. If you are interested in what we shared on this check out the Food for Thought programme that Angela runs offers. You can read a summary of their research <a href="https://www.dropbox.com/s/xa8x4ich7tia21v/Invisible%20Middle%20report%20.pdf?dl=0" rel="noopener nofollow" target="_blank">here</a>. To find out more about the Food for Thought Programme that can help you Future Proof your body and brain, click <a href="https://feedyourselfsmarter.vipmembervault.com" rel="noopener nofollow" target="_blank">here.</a>

Sandra Peat - How to rebrand ageing. Episode 5

Rebecca Rhodes

We obviously had to talk politics this week but we added some balance by asking are you 'woke'? We were also joined by Sandra and Rebecca from Superhuman, a creative agency producing campaigns for women, led by women. Hosted on Acast. See acast.com/privacy for more information.

We obviously had to talk politics this week but we added some balance by asking are you 'woke'? We were also joined by Sandra and Rebecca from Superhuman, a creative agency producing campaigns for women, led by women. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

EP 53: BAWH meets Sandra Peat & Rebecca Rhodes (Co-founders of Superhuman)