Amy Houck's guest appearances

Amy Houck

Sister Radio

The MM+M Podcast

AMM Conversation

Matt Holland

Amy Turnquist

Paul Murasko

Eugene Lee

Rachel Berman

Eli Lilly

Johns Hopkins

Steve Madden

Bill Rancic

Erin Fitzgerald

James Brady

Mike Myers

Osama Hashmi

Tom Harrison

Joe Miles

OwlTail

TOPIC:  Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social Media LENGTH: 45:41 HOST: Jason E. Carris, Association of Medical Media GUESTS:  Amy Houck is the Digital Media Director at Pascale Communications, where she uses her 13 years of digital marketing experience to create targeted paid media plans for healthcare brands with her team. Amy was recently named one of MM&amp;M’s 40-under-40 for her accomplishments in medical marketing. She is an active poet, speaker, and painter that focuses on positive energy.   Brad Einarsen is the VP Social Media at Klick Health where he leads social practice, which creates branded and unbranded life sciences social campaigns across a wide range therapeutic areas. As author of Klick’s POVs on FDA social media guidance documents, Brad works closely with Klick's in-house regulatory experts to help pharma marketers understand how to push the boundaries of what’s possible in social while remaining FDA-compliant. He also publishes the Klick Wire.Topical timestamps:1:45, Amy explains how during the past 12 months, medical brands had to figure out how to be current 4:23, Clubhouse’s virtual grand rounds filled a key communication gap for HCPs 5:33, Physician influencer content has evolved the past year as HCPs battled medical misinformation and disrupted social networks 7:59, Amy outlines her agencies’ medical influencer program, starting with months of listening and watching potential influencers 12:42, Dermatology was the first to adopt social media, but other specialties (orthopedics, opthamology, cardiology) are jumping into this space with both feet 16:12, Know the social media platform and its best usage for connecting with HCPs  17:02, Amy says Apple’s iOS update will challenge medical marketers and the entire advertising ecosystem 19:48, Prioritize KPIs by the objective vs. looking for new KPIs 23:56, Brad says the biggest challenge the pandemic presented his social team was capturing KOL content in a no-contact world 25:36, Opportunity exists for HCP marketing around virtual congresses and virtual MSLs 28:27, Social media provides Pharma opportunities to get their messages to HCPs in new and exciting ways 29:28, Brad says it is still a “Facebook-first world” 31:03, Influencers carry a lot of weight with HCPs  34:14, Brad discusses successful HCP-targeted social media campaigns 36:58, Brad thinks the rise in telemedicine provides a huge opportunity for HCP marketers 40:04: HCP marketers need an “authentic reason to speak,” with a unique message Resources: Find additional medical media resources via AMM's Knowledge Exchange Center. Next:  This concludes Season 4 of the podcast. Keep an eye out this summer for Season 5 of the podcast. The easiest way to know when the next episode drops is to subscribe or follow the podcast.   Contact us: AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

TOPIC:  Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social Media LENGTH: 45:41 HOST: Jason E. Carris, Association of Medical Media GUESTS:  <ul><li>Amy Houck is the Digital Media Director at Pascale Communications, where she uses her 13 years of digital marketing experience to create targeted paid media plans for healthcare brands with her team. Amy was recently named one of MM&amp;M’s 40-under-40 for her accomplishments in medical marketing. She is an active poet, speaker, and painter that focuses on positive energy.  </li> <li>Brad Einarsen is the VP Social Media at Klick Health where he leads social practice, which creates branded and unbranded life sciences social campaigns across a wide range therapeutic areas. As author of Klick’s POVs on FDA social media guidance documents, Brad works closely with Klick's in-house regulatory experts to help pharma marketers understand how to push the boundaries of what’s possible in social while remaining FDA-compliant. He also publishes the Klick Wire.</li></ul>Topical timestamps: 1:45, Amy explains how during the past 12 months, medical brands had to figure out how to be current 4:23, Clubhouse’s virtual grand rounds filled a key communication gap for HCPs 5:33, Physician influencer content has evolved the past year as HCPs battled medical misinformation and disrupted social networks 7:59, Amy outlines her agencies’ medical influencer program, starting with months of listening and watching potential influencers 12:42, Dermatology was the first to adopt social media, but other specialties (orthopedics, opthamology, cardiology) are jumping into this space with both feet 16:12, Know the social media platform and its best usage for connecting with HCPs  17:02, Amy says Apple’s iOS update will challenge medical marketers and the entire advertising ecosystem 19:48, Prioritize KPIs by the objective vs. looking for new KPIs 23:56, Brad says the biggest challenge the pandemic presented his social team was capturing KOL content in a no-contact world 25:36, Opportunity exists for HCP marketing around virtual congresses and virtual MSLs 28:27, Social media provides Pharma opportunities to get their messages to HCPs in new and exciting ways 29:28, Brad says it is still a “Facebook-first world” 31:03, Influencers carry a lot of weight with HCPs  34:14, Brad discusses successful HCP-targeted social media campaigns 36:58, Brad thinks the rise in telemedicine provides a huge opportunity for HCP marketers 40:04: HCP marketers need an “authentic reason to speak,” with a unique message Resources: Find additional medical media resources via AMM's <a href="https://www.ammonline.org/knowledge-ex-" rel="nofollow" target="_blank">Knowledge Exchange Center</a>. Next:  This concludes Season 4 of the podcast. Keep an eye out this summer for Season 5 of the podcast. The easiest way to know when the next episode drops is to subscribe or follow the podcast.   Contact us: AMM Conversation is the official podcast of the <a href="https://www.ammonline.org/about-amm" rel="nofollow" target="_blank">Association of Medical Media</a>. Send questions and comments about this podcast series to <a href="mailto:jcarris525@gmail.com">jcarris525@gmail.com</a>.

S4, E5: Amy Houck and Brad Einarsen dive deep into successful tactics for engaging physicians via social media

Vivvi Britton

Pascale Communications' Amy Houck and Vivvi Britton join MM&amp;M's Larry Dobrow to discuss LinkedIn's evolution as an A-list vehicle for health marketers.

Episode 63: Pascale Communications' Amy Houck and Vivvi Britton

This is the age of women. We're coming into our own, we're standing up for our rights and in business we are making amazing strides. And that's why we're so excited to talk to Amy Houck, the founder and CEO of 440 Marketing Group! Listen as Amy talks with us about her passion, dreaming BIG and what it's like to be a woman in business.Get insights, tips and inspiration!SisterRadio.com

This is the age of women. We're coming into our own, we're standing up for our rights and in business we are making amazing strides. And that's why we're so excited to talk to Amy Houck, the founder and CEO of 440 Marketing Group! Listen as Amy talks with us about her passion, dreaming BIG and what it's like to be a woman in business. Get insights, tips and inspiration! <a href="http://SisterRadio.com" rel="nofollow" target="_blank">SisterRadio.com</a>

Sister Radio Talks Women in Business with Amy Houck