Jennifer Dimas's guest appearances

Jennifer Dimas

Move: The Go To Market Podcast

Demand Efficiency

Meagen Eisenberg

Matt Heinz

Jake Dunlap

Brian Kardon

Randy Frisch

Clay Scroggins

Jeff Bezos

Andy Paul

Jesse Itzler

Nancy Duarte

Jess Ekstrom

David Cain

Travis Wright

Stu Heinecke

John Barrows

OwlTail

Episode Outline[00:33] Women in Revenue[03:43] Blending the Analytical and Creative sides of marketing[07:16] Emphasising skillsets in the marketing mix[08:46] How has the marketing mix changed recently?[10:27] Running into challenges convincing executives[12:14] Changing cadences[15:12] Planning and budgeting with variable data[19:11] What does Jennifer do to keep a balance?[21:53] Jennifer’s mentors Jennifer’s InspirationsHeidi MelinWomen in Revenue founding board membersMentorship Program members Connect with JenniferLinkedInTwitterQUMUWomen in Revenue

<h3>Episode Outline</h3>[00:33] Women in Revenue[03:43] Blending the Analytical and Creative sides of marketing[07:16] Emphasising skillsets in the marketing mix[08:46] How has the marketing mix changed recently?[10:27] Running into challenges convincing executives[12:14] Changing cadences[15:12] Planning and budgeting with variable data[19:11] What does Jennifer do to keep a balance?[21:53] Jennifer’s mentors <h3>Jennifer’s Inspirations</h3><a href="https://www.linkedin.com/in/heidimelin" rel="nofollow" target="_blank">Heidi Melin</a><a href="https://www.womeninrevenue.org/whoweare" rel="nofollow" target="_blank">Women in Revenue founding board members</a><a href="https://www.womeninrevenue.org/mentorship-program" rel="nofollow" target="_blank">Mentorship Program members</a> <h3>Connect with Jennifer</h3><a href="https://www.linkedin.com/in/jenpd" rel="nofollow" target="_blank">LinkedIn</a><a href="https://twitter.com/jenpwkboxer" rel="nofollow" target="_blank">Twitter</a><a href="https://qumu.com/en/" rel="nofollow" target="_blank">QUMU</a><a href="https://womeninrevenue.org" rel="nofollow" target="_blank">Women in Revenue</a>

Jennifer Dimas, CMO at Qumu Corporation and Co-founder of Women in Revenue on blending analytical and creative aspects of marketing

Being a successful CMO requires several characteristics and skills:  Surround yourself with mentors/advisors Do your on boarding homework Understand your brand Know what you don’t know Assemble your dream team and tools   Aspiring marketing executives will want to join us as we get into the weeds of discovering if you have what it takes to be a successful CMO with Jennifer Dimas.

Being a successful CMO requires several characteristics and skills: <ul> <li>Surround yourself with mentors/advisors</li> <li>Do your on boarding homework</li> <li>Understand your brand</li> <li>Know what you don’t know</li> <li>Assemble your dream team and tools</li> </ul> Aspiring marketing executives will want to join us as we get into the weeds of discovering if you have what it takes to be a successful CMO with <a href="https://www.linkedin.com/in/jenpd/" rel="nofollow" target="_blank">Jennifer Dimas</a>.

282: A Silicon Valley CMO Shares Her Six Secrets of Success w/ Jennifer Dimas