Lindsay Boyajian's guest appearances

Lindsay Boyajian

Fashion Is Your Business - a retail technology podcast

Marketing Smarts from MarketingProfs

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

CMO Convo

OwlTail

ChatGPT is an impressive piece of tech. But what impact could it have in the world of content marketing? Lindsay joins us to discuss what's likely to stay the same, what could change, and how you need to adapt as a marketing leader.Key talking pointsShould you be seriously thinking about using Ai and ChatGPT to produce all of your content?What skill sets are likely to be important for content marketers in the future?A look at the big picture and how generative Ai could impact organic search and inbound marketing as a whole.

ChatGPT is an impressive piece of tech. But what impact could it have in the world of content marketing? Lindsay joins us to discuss what's likely to stay the same, what could change, and how you need to adapt as a marketing leader.Key talking points<ul><li>Should you be seriously thinking about using Ai and ChatGPT to produce all of your content?</li><li>What skill sets are likely to be important for content marketers in the future?</li><li>A look at the big picture and how generative Ai could impact organic search and inbound marketing as a whole.</li></ul>

Lindsay Boyajian Hagan | ChatGPT: Killer content, or content killer? | CMO Convo

Lindsay Boyajian Hagan, Vice President, Marketing at Conductor, shares valuable marketing information. Particularly in the digital space, marketing has changed; planning ahead is essential for success. An example is SEO. In the 2000s and early 2010s, companies could show up on the first page with keywords and strategic baits. Today, the Google algorithm is much more intelligent and places the best content up top. According to Lindsay, this is vital since about 93% of searchers click on the first two links that show up.This focus on valuable content has placed product marketing in the limelight. Product marketing is an essential component of product-led growth. It highlights and communicates what is vital to the customers and prospects. Product marketers sit at the nexus of functions, having a connection with every vital area in the business.Lindsay shares useful leadership insights on assembling the right marketing team. She says it’s vital to get a diversity of perspectives and approaches. She also thinks the right hire is someone who is hungry and cares for their work. They also need to be humble enough to receive feedback and adjust to the team’s culture.Business leaders looking to up their marketing game, especially in product marketing, will find Lindsay’s experience a source of inspiration. Founders looking to build a solid team will benefit from the conversation, too.LinkedIn - https://www.linkedin.com/in/lindsayboyajian/Website - https://www.conductor.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships &amp; grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

<a href="https://www.linkedin.com/in/lindsayboyajian" rel="nofollow" target="_blank">Lindsay Boyajian Hagan</a>, Vice President, Marketing at <a href="https://www.conductor.com/" rel="nofollow" target="_blank">Conductor</a>, shares valuable marketing information. Particularly in the digital space, marketing has changed; planning ahead is essential for success. An example is SEO. In the 2000s and early 2010s, companies could show up on the first page with keywords and strategic baits. Today, the Google algorithm is much more intelligent and places the best content up top. According to Lindsay, this is vital since about 93% of searchers click on the first two links that show up.This focus on valuable content has placed product marketing in the limelight. Product marketing is an essential component of product-led growth. It highlights and communicates what is vital to the customers and prospects. Product marketers sit at the nexus of functions, having a connection with every vital area in the business.Lindsay shares useful leadership insights on assembling the right marketing team. She says it’s vital to get a diversity of perspectives and approaches. She also thinks the right hire is someone who is hungry and cares for their work. They also need to be humble enough to receive feedback and adjust to the team’s culture.Business leaders looking to up their marketing game, especially in product marketing, will find Lindsay’s experience a source of inspiration. Founders looking to build a solid team will benefit from the conversation, too.<ul><li>LinkedIn - <a href="https://www.linkedin.com/in/lindsayboyajian/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lindsayboyajian/</a></li><li>Website - <a href="https://www.conductor.com/" rel="nofollow" target="_blank">https://www.conductor.com/</a></li></ul> This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships &amp; grow your business. You show up and have conversations, we handle everything else. Learn more at <a href="https://contentallies.com/" rel="nofollow" target="_blank">ContentAllies.com</a>