Bart Schaller's guest appearances

Bart Schaller

Authentic Influence

Chris Davis

Jason Harris

Michael Kushner

Anthony Marino

Brian Kenny

Randy Goldberg

Brian Smith

Bob Garfield

Daniella Yacobovsky

Roshini Raj

Henrik Werdelin

Jed Berger

Luke Droulez

Heidi Zak

Alexa Buckley

OwlTail

On today's episode of Authentic Influence, Adam Conner is joined by Bart Schaller, the CMO of Synchrony. Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. Today, you'll learn:   Bart's steering of Synchrony from the GE days through its separation from the industrial giant; how that impacted its business   How Synchrony shifted its model to become closer to B2B2C; how that translated to a purpose statement transformation into a more-encompassing vision statement   How Synchrony's tagline, "Changing What's Possible," has extended into community efforts during the pandemic   Bart's assertion that "There are no new ideas, just better timing, technology, and more money." What does this mean? Are there actually no new ideas? How do you innovate and implement through that stance, especially as Synchrony moves digital?   How Synchrony leans into loyalty and "social volume" with its retail partners; the power of "proactive engagement"   As always, advice on how to build a more authentic brand   Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Bart Schaller, the CMO of Synchrony. Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. Today, you'll learn: <ul> <li> Bart's steering of Synchrony from the GE days through its separation from the industrial giant; how that impacted its business </li> <li> How Synchrony shifted its model to become closer to B2B2C; how that translated to a purpose statement transformation into a more-encompassing vision statement </li> <li> How Synchrony's tagline, "Changing What's Possible," has extended into community efforts during the pandemic </li> <li> Bart's assertion that "There are no new ideas, just better timing, technology, and more money." What does this mean? Are there actually no new ideas? How do you innovate and implement through that stance, especially as Synchrony moves digital? </li> <li> How Synchrony leans into loyalty and "social volume" with its retail partners; the power of "proactive engagement" </li> <li> As always, advice on how to build a more authentic brand </li> </ul> Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: <a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576</a>. Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow" target="_blank">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>. Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adamjconner/</a> or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow" target="_blank">https://www.podcast.vivoom.co/</a>. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

Synchrony CMO Bart Schaller: There Are No New Ideas