Olivier Magnan-Saurin's guest appearances

Olivier Magnan-Saurin

SaaS Interviews with CEOs, Startups, Founders

Bill Gates

Rob Walch

Neil Patel

Barbara Corcoran

Chris Guillebeau

Brian Scudamore

Wade Foster

Aaron Fifield

Drew Canole

Tony Robbins

Omar Zenhom

Webinar Ninja

Laura Roeder

Melanie Duncan

Bernie Sanders

OwlTail

Olivier Magnan-Saurin. He’s the CEO and co-founder of Fidzup which provides innovation retargeting solutions for brick-and-mortar businesses such as retail chains and shopping centers. Olivier founded Fidzup right after school, in between school, and a little bit of freelancing works. Famous Five:  Favorite Book? – On M'Avait Dit Que C'Etait Impossible: Le Manifeste Du Fondateur de Criteo What CEO do you follow? –  Jean-Baptiste Rudelle Favorite online tool? — Pipedrive Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – “Create your own company”    Time Stamped Show Notes:  01:10 – Nathan introduces Olivier to the show 01:42 – Fidzup provides marketing platforms for physical retailers   02:04 – For physical retailers, clicks don’t have any value    02:25 – Fidzup sells advertising campaigns to retailers 02:38 – Fidzup is a CPC model and gets paid for every in-store visit 03:20 – Fidzup is currently working with 2500 retailers in Europe 03:43 – Fidzup was created in 2011 03:58 – In 2014, Olivier decided to start an advertising platform 04:11 – Fidzup tracks the retailer using Wi-Fi or sensor 04:57 – Fidzup is able to track 80% of the customers entering the store 05:16 – Olivier shares how they get the customer’s phone information   05:56 – When a customer opens an online ad, they can track that customer   06:43 – Average online campaign cost per brand 07:20 – Fidzup buys CPM and sells CPE 08:00 – Fidzup has recently raised $3.7M 08:39 – Team size 08:50 – Olivier hopes to double their team size 09:00 – First year revenue 09:50 – 2016 total revenue   10:04 – Average annual pay per customer   11:00 – Ad volume per year 11:10 – The Famous Five    3 Key Points:  Online advertisement is not always valuable to brick-and-mortar businesses, these businesses still rely on physical advertisement. Be patient with yourself and your company—growth takes time. If you’re in stuck between joining a company or creating your own, choose the latter.    Resources Mentioned:  Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives 

Olivier Magnan-Saurin. He’s the CEO and co-founder of Fidzup which provides innovation retargeting solutions for brick-and-mortar businesses such as retail chains and shopping centers. Olivier founded Fidzup right after school, in between school, and a little bit of freelancing works. Famous Five: <ul> <li>Favorite Book? – On M'Avait Dit Que C'Etait Impossible: Le Manifeste Du Fondateur de Criteo</li> <li>What CEO do you follow? –  Jean-Baptiste Rudelle</li> <li>Favorite online tool? — Pipedrive</li> <li>Do you get 8 hours of sleep?— Yes</li> <li>If you could let your 20-year old self, know one thing, what would it be? – “Create your own company”</li> </ul> Time Stamped Show Notes: <ul> <li>01:10 – Nathan introduces Olivier to the show</li> <li>01:42 – Fidzup provides marketing platforms for physical retailers</li> <li> <ul> <li>02:04 – For physical retailers, clicks don’t have any value </li> </ul> </li> <li>02:25 – Fidzup sells advertising campaigns to retailers</li> <li>02:38 – Fidzup is a CPC model and gets paid for every in-store visit</li> <li>03:20 – Fidzup is currently working with 2500 retailers in Europe</li> <li>03:43 – Fidzup was created in 2011</li> <li>03:58 – In 2014, Olivier decided to start an advertising platform</li> <li>04:11 – Fidzup tracks the retailer using Wi-Fi or sensor</li> <li>04:57 – Fidzup is able to track 80% of the customers entering the store</li> <li>05:16 – Olivier shares how they get the customer’s phone information</li> <li> <ul> <li>05:56 – When a customer opens an online ad, they can track that customer</li> </ul> </li> <li>06:43 – Average online campaign cost per brand</li> <li>07:20 – Fidzup buys CPM and sells CPE</li> <li>08:00 – Fidzup has recently raised $3.7M</li> <li>08:39 – Team size</li> <li>08:50 – Olivier hopes to double their team size</li> <li>09:00 – First year revenue</li> <li>09:50 – 2016 total revenue</li> <li> <ul> <li>10:04 – Average annual pay per customer</li> </ul> </li> <li>11:00 – Ad volume per year</li> <li>11:10 – The Famous Five</li> </ul> 3 Key Points: <ul> <li>Online advertisement is not always valuable to brick-and-mortar businesses, these businesses still rely on physical advertisement.</li> <li>Be patient with yourself and your company—growth takes time.</li> <li>If you’re in stuck between joining a company or creating your own, choose the latter.</li> </ul> Resources Mentioned: <ul> <li>Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments</li> <li>Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel</li> <li>Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal</li> <li>Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.</li> <li>Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.</li> <li>The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences</li> <li>Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket</li> <li>Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW</li> <li>Show Notes provided by Mallard Creatives</li> </ul>

EP 598: Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin