Sophie Madden's guest appearances

Sophie Madden

Mumbrellacast

The IAB Australia Podcast

Andrew Bloom

John Broome

Steve Brown

Nic Jones

Ricky Chanana

Mark Henning

Simon Williams

Gai Le Roy

Ben Green

Sonia Carreno

Chris Blackburn

Jonathan Mandel

Phil Cowlishaw

Jessica Miles

Amanda Tarpey

OwlTail

Ciaran Davis

A look at what is look at what is to come for Paramount and Network Ten as changes to its sales division continue (1:59). The team then discusses the industry's response to Ben Shepherd's call for advertisers to consider their role in funding certain sections of the media (6:22). Next, with the new leadership structure at Havas Group finally shaping up, what will the hold co's local operation under James Wright look like (13:11)? Finally, interviews with HT&amp;E's Ciaran Davis (18:35) and MFA's Sophie Madden (28:17).

<p>A look at what is look at what is to come for Paramount and Network Ten as changes to its sales division continue (1:59). The team then discusses the industry's response to Ben Shepherd's call for advertisers to consider their role in funding certain sections of the media (6:22). Next, with the new leadership structure at Havas Group finally shaping up, what will the hold co's local operation under James Wright look like (13:11)? Finally, interviews with HT&amp;E's Ciaran Davis (18:35) and MFA's Sophie Madden (28:17).</p>

Ten shakes up sales; values vs media investment; Host/Havas lands Gayle While; plus chats with Ciaran Davis and Sophie Madden

The Australian Digital Advertising Practices are a new initiative from three industry bodies (the IAB, MFA and AANA) coordinating a working group of advertisers, media agencies and publishers. The aim is to restore trust and increase credibility across all parties involved in digital advertising. The practices include five key areas: digital transparency; viewability; brand safety; ad fraud; and data transparency. IAB’s Gai Le Roy talks to MFA CEO Sophie Madden and AANA CEO John Broome, about key aspects of the practices, why they were developed and what they seek to achieve.

The <a href="https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2612-australian-digital-advertising-practices-july-2018" rel="nofollow" target="_blank">Australian Digital Advertising Practices</a> are a new initiative from three industry bodies (the IAB, MFA and AANA) coordinating a working group of advertisers, media agencies and publishers. The aim is to restore trust and increase credibility across all parties involved in digital advertising. The practices include five key areas: digital transparency; viewability; brand safety; ad fraud; and data transparency. IAB’s Gai Le Roy talks to MFA CEO Sophie Madden and AANA CEO John Broome, about key aspects of the practices, why they were developed and what they seek to achieve.

Australian Digital Advertising Practices: Building a Better Digital Advertising Ecosystem - Sophie Madden of MFA and John Broome of AANA