Marsha Walden's guest appearances

Marsha Walden

Destination On The Left

The Future of Tourism

Greg DeShields

Amir Eylon

Bill Geist

Andreas Weissenborn

Andy McNeill

Kristen Jarnagin

Sophia Hyder Hock

Brian Applegarth

Don Welsh

Joe Pulizzi

Richard Arnold

Dalene Heck

Gary Murphy

Jay Smith

David Holder

OwlTail

This week on the Future of Tourism, David is joined by Marsha Walden, President and Chief Executive Officer of Destination British Columbia. Together, the duo discuss how COVID-19 has changed the tourism industry forever, and how destination organizations will need to adapt to meet those changes.

This week on the Future of Tourism, David is joined by Marsha Walden, President and Chief Executive Officer of Destination British Columbia. Together, the duo discuss how COVID-19 has changed the tourism industry forever, and how destination organizations will need to adapt to meet those changes.

The Changing Needs of Destinations featuring Marsha Walden

Marsha Walden is the President and Chief Executive Officer for Destination BC. A lifelong British Columbian, Marsha’s career spans corporate leadership roles in marketing, strategy, transformation, operations, communications, and social responsibility. Marsha holds a Bachelor of Commerce from the University of British Columbia, loves to travel, and takes full advantage of family life in our extraordinary province. In this episode of Destination on the Left, Marsha Walden, President and CEO of Destination BC, talks strategy for provincial destination marketing. She shares insights about collaboration, digital marketing, and data in the travel and tourism industry.  What You Will Learn in This Episode:  The work Marsha is currently doing with Destination BC How Marsha made the transition into destination marketing Marsha’s insights about collaboration, digital marketing, and data in the travel and tourism industry. What Marsha and her team are doing to cut through the noise and make Destination BC stand out How Marsha uses destination development plans to draw more tourism to the province as a whole How Marsha got the government involved in tourism Why Destination BC operates with ten-year plans How Destination BC manages a network of separate destinations  Provincial Destination Marketing President and Chief Executive Officer Marsha Walden has spearheaded Destination BC’s product development efforts, content commonwealth, and tourism data hub; the lifeblood of its growth strategy. And it has enabled Destination BC to realize its vision for the future while staying highly competitive in one of North America’s densest tourism markets. Marsha has spent most of her career in different marketing disciplines and she is a lifelong resident of British Columbia, so the opportunity to combine those parts of her life was irresistible. She joins us on the latest episode of Destination on the Left to talk about Destination BC and share insights about collaboration, digital marketing, and data in the travel and tourism industry. Destination Development Plans To cut through the noise and make Destination BC standout from the crowd, Marsha’s approach is to focus on both sides of the revenue-driving equation. Destination BC puts a lot of energy and resources into building its brand and marketing it in the right ways. Marsha and her team maintain a strong digital presence so that they are constantly communicating with their target audience in the place where they spend the most time. Simultaneously, Destination BC creates remarkable experiences to ensure their communication strategy is portraying the most compelling possible product to the consumer. This is accomplished by formulating destination development plans to make each section of the destination the best it can be, and it is extremely effective. Ten-Year Plans Determining what you want to be known for as a destination requires a lot of collaboration. So, out of a necessity to grow, Destination BC has invited a lot of new parties to the table. Municipal governments, tourism businesses, industry stakeholders, and other governmental associations/organizations all need to be involved in setting the strategy. But these things take time, so Marsha and her team operate with ten-year plans which allow for realistic timelines to hit their goals. This strategy enables DMOs to take a more reactive approach to new market trends, and it provides an outline that keeps all of the collaborators on the same page.  Website:  https://www.destinationbc.ca/ https://www.hellobc.com/   Twitter: @DestinationBC LinkedIn: https://www.linkedin.com/company/destinationbritishcolumbia/ Email: Marsha.Walden@destinationbc.ca  Episode Transcript We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Marsha Walden is the President and Chief Executive Officer for Destination BC. A lifelong British Columbian, Marsha’s career spans corporate leadership roles in marketing, strategy, transformation, operations, communications, and social responsibility. Marsha holds a Bachelor of Commerce from the University of British Columbia, loves to travel, and takes full advantage of family life in our extraordinary province. In this episode of Destination on the Left, Marsha Walden, President and CEO of Destination BC, talks strategy for provincial destination marketing. She shares insights about collaboration, digital marketing, and data in the travel and tourism industry. What You Will Learn in This Episode: <ul> <li>The work Marsha is currently doing with Destination BC</li> <li>How Marsha made the transition into destination marketing</li> <li>Marsha’s insights about collaboration, digital marketing, and data in the travel and tourism industry.</li> <li>What Marsha and her team are doing to cut through the noise and make Destination BC stand out</li> <li>How Marsha uses destination development plans to draw more tourism to the province as a whole</li> <li>How Marsha got the government involved in tourism</li> <li>Why Destination BC operates with ten-year plans</li> <li>How Destination BC manages a network of separate destinations</li> </ul> Provincial Destination Marketing President and Chief Executive Officer Marsha Walden has spearheaded Destination BC’s product development efforts, content commonwealth, and tourism data hub; the lifeblood of its growth strategy. And it has enabled Destination BC to realize its vision for the future while staying highly competitive in one of North America’s densest tourism markets. Marsha has spent most of her career in different marketing disciplines and she is a lifelong resident of British Columbia, so the opportunity to combine those parts of her life was irresistible. She joins us on the latest episode of Destination on the Left to talk about Destination BC and share insights about collaboration, digital marketing, and data in the travel and tourism industry. Destination Development Plans To cut through the noise and make Destination BC standout from the crowd, Marsha’s approach is to focus on both sides of the revenue-driving equation. Destination BC puts a lot of energy and resources into building its brand and marketing it in the right ways. Marsha and her team maintain a strong digital presence so that they are constantly communicating with their target audience in the place where they spend the most time. Simultaneously, Destination BC creates remarkable experiences to ensure their communication strategy is portraying the most compelling possible product to the consumer. This is accomplished by formulating destination development plans to make each section of the destination the best it can be, and it is extremely effective. Ten-Year Plans Determining what you want to be known for as a destination requires a lot of collaboration. So, out of a necessity to grow, Destination BC has invited a lot of new parties to the table. Municipal governments, tourism businesses, industry stakeholders, and other governmental associations/organizations all need to be involved in setting the strategy. But these things take time, so Marsha and her team operate with ten-year plans which allow for realistic timelines to hit their goals. This strategy enables DMOs to take a more reactive approach to new market trends, and it provides an outline that keeps all of the collaborators on the same page. <ul> <li>Website: <ul> <li><a href="https://www.destinationbc.ca/" rel="noopener noreferrer nofollow" target="_blank">https://www.destinationbc.ca/</a></li> <li><a href="https://www.hellobc.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.hellobc.com/</a></li> </ul> </li> <li>Twitter: <a href="https://twitter.com/DestinationBC?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="noopener noreferrer nofollow" target="_blank">@DestinationBC</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/company/destinationbritishcolumbia/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/company/destinationbritishcolumbia/</a></li> <li>Email: <a href="mailto:Marsha.Walden@destinationbc.ca" rel="noopener noreferrer">Marsha.Walden@destinationbc.ca</a></li> </ul> <a href="https://breaktheicemedia.com/transcript-165/" rel="noopener noreferrer nofollow" target="_blank">Episode Transcript</a> We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: <a href="https://breaktheicemedia.com/rating-review/" rel="noopener noreferrer nofollow" target="_blank">https://breaktheicemedia.com/rating-review/</a>

Episode 165: Collaboration, Digital Marketing, and Data, with Marsha Walden