Don Middleberg's guest appearances

Don Middleberg

The Lubetkin Media Companies

SocialMediopolis Live!

Peter Shankman

Laura Geller

Michael Stelzner

Brad Smart

Rob Biesenbach

Sean Clements

Ilise Benun

Amy Webb

Jim Kukral

Jen Miller

Peter Reinhart

Richard Muhlebach

David Meerman Scott

Robert George

Mark Howard

OwlTail

Today's guest is Don Middleberg, sharing with us the results of his latest global survey done in conjunction with SNCR.  With more than 30 years in the communications business, Don has created innovative programs for such companies as American Express, AXA Financial, Consumer Reports, Dreyfus, Gartner, IBM, and Reuters. In the 1990s, Don was an early adaptor to the Internet, leading him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications.  With Professor Steve Ross of The Columbia University Graduate School of Journalism, Don initiated "The Middleberg/Ross Media Survey," a groundbreaking annual study of the nation's print and broadcast media.  Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. Don is also a “Senior Fellow” at the Society for New Communications Research, an organization that continues his groundbreaking research on journalism and digital communications.

Today's guest is Don Middleberg, sharing with us the results of his latest global survey done in conjunction with SNCR. With more than 30 years in the communications business, Don has created innovative programs for such companies as American Express, AXA Financial, Consumer Reports, Dreyfus, Gartner, IBM, and Reuters. In the 1990s, Don was an early adaptor to the Internet, leading him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications. With Professor Steve Ross of The Columbia University Graduate School of Journalism, Don initiated "The Middleberg/Ross Media Survey," a groundbreaking annual study of the nation's print and broadcast media. Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. Don is also a “Senior Fellow” at the Society for New Communications Research, an organization that continues his groundbreaking research on journalism and digital communications.

Don Middleberg - Media in the Wired World - a global survey

In this episode of the Lubetkin on Communications Podcast, we present a conversation with Don Middleberg about the Second Annual Middleberg/SNCR Global Survey of Media in the Wired World.  A press release about this year’s study is on the SNCR website. Don broke new ground in the early 1990s surveying journalists about their use of the Internet and the emerging technology of the World Wide Web. For years, his Middleberg-Ross Survey, conducted wit the Columbia School of Journalism, provided important information on how journalists were using these new tools.The survey was revived under sponsorship of the Society for New Communications Research last year.  Results of last year’s study are available here.Journalists can complete this year’s study at http://www.sncr-middleberg-2009survey.com.questionpro.com/Listen to the podcast here:    Download the podcast program here (Stereo  MP3 file, 14.2 mb, duration 00:14:33)    Subscribe to the RSS feed for the “Lubetkin on Communications” podcast series.  Apple iPod owners, subscribe to the “Lubetkin on Communications” podcast series in the Apple iTunes Music Store.     Keywords: lubetkin, cherry hill, sncr, middleberg, study, journalistsTechnorati Tags: lubetkin,cherry hill,sncr,middleberg,study,journalists  del.icio.us Tags: lubetkin,cherry hill,sncr,middleberg,study,journalists  Produced in the studios of Professional Podcasts LLC, Cherry Hill, NJ.

In this episode of the Lubetkin on Communications Podcast, we present a conversation with Don Middleberg about the <a href="http://www.sncr-middleberg-2009survey.com.questionpro.com/" rel="nofollow" target="_blank">Second Annual Middleberg/SNCR Global Survey of Media in the Wired World</a>.  <a href="http://sncr.org/2009/07/24/society-for-new-communications-research-and-middleberg-communications-announce-second-annual-middlebergsncr-global-survey-of-media-in-the-wired-world/" rel="nofollow" target="_blank">A press release about this year’s study</a> is on the SNCR website. Don broke new ground in the early 1990s surveying journalists about their use of the Internet and the emerging technology of the World Wide Web. For years, his Middleberg-Ross Survey, conducted wit the Columbia School of Journalism, provided important information on how journalists were using these new tools. The survey was revived under sponsorship of the <a href="http://www.sncr.org/" rel="nofollow" target="_blank">Society for New Communications Research</a> last year.  Results of last year’s study are available <a href="http://www.middlebergcommunications.com/links/MC_SNCRrelease.pdf" rel="nofollow" target="_blank">here</a>. Journalists can complete this year’s study at <a href="http://www.sncr-middleberg-2009survey.com.questionpro.com/" rel="nofollow" target="_blank">http://www.sncr-middleberg-2009survey.com.questionpro.com/</a> Listen to the podcast here:   Download the podcast program <a href="http://media.libsyn.com/media/lubetkin/LOC41.mp3" rel="nofollow" target="_blank">here</a> (Stereo  MP3 file, 14.2 mb, duration 00:14:33)   Subscribe to <a href="http://feeds.feedburner.com/LubetkinsOtherBlog" rel="nofollow" target="_blank">the RSS feed</a> for the “Lubetkin on Communications” podcast series. Apple iPod owners, <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=79125531" rel="nofollow" target="_blank">subscribe</a> to the “Lubetkin on Communications” podcast series in the Apple iTunes Music Store. Keywords: lubetkin, cherry hill, sncr, middleberg, study, journalistsTechnorati Tags: <a href="http://technorati.com/tags/lubetkin" rel="tag nofollow" target="_blank">lubetkin</a>,<a href="http://technorati.com/tags/cherry+hill" rel="tag nofollow" target="_blank">cherry hill</a>,<a href="http://technorati.com/tags/sncr" rel="tag nofollow" target="_blank">sncr</a>,<a href="http://technorati.com/tags/middleberg" rel="tag nofollow" target="_blank">middleberg</a>,<a href="http://technorati.com/tags/study" rel="tag nofollow" target="_blank">study</a>,<a href="http://technorati.com/tags/journalists" rel="tag nofollow" target="_blank">journalists</a> <a href="http://del.icio.us" rel="nofollow" target="_blank">del.icio.us</a> Tags: <a href="http://del.icio.us/popular/lubetkin" rel="tag nofollow" target="_blank">lubetkin</a>,<a href="http://del.icio.us/popular/cherry+hill" rel="tag nofollow" target="_blank">cherry hill</a>,<a href="http://del.icio.us/popular/sncr" rel="tag nofollow" target="_blank">sncr</a>,<a href="http://del.icio.us/popular/middleberg" rel="tag nofollow" target="_blank">middleberg</a>,<a href="http://del.icio.us/popular/study" rel="tag nofollow" target="_blank">study</a>,<a href="http://del.icio.us/popular/journalists" rel="tag nofollow" target="_blank">journalists</a> Produced in the studios of <a href="http://www.professionalpodcasts.com/" rel="nofollow" target="_blank">Professional Podcasts LLC</a>, Cherry Hill, NJ.

LOC Podcast #41: A conversation with Don Middleberg about the Second Annual Middleberg/SNCR Global Survey 