Natalya Sarana's guest appearances

Natalya Sarana

Writers in Tech

Neil Patel

Nir Eyal

Steve Howe

Jane Portman

Samuel Hulick

Andy Vitale

Sarah Doody

Erika Hall

Mike Monteiro

Jonathon Colman

Jared Spool

Amy Johnson

Anthony Shore

Sarah Kessler

Amir Shevat

OwlTail

FlixBus

Dr. Natalya Sarana is a UX researcher, writer and mentor rolled into one. After 3 years at Flixbus, her conclusion is that we shouldn’t be afraid of user research—because it makes the writing process a walk in the park.Hear her best tips on how to document research projects and how to share the results with stakeholders (“one of the most difficult things”). You’ll find out what 5-second tests, concept testing and cloze testing are, and why they can be better than A/B testing. We also talked about:The difference between academic research and UX researchThe basic formula for a research hypothesisHow to keep track of your research impactWhy we can’t expect amazing results all the timeTry our free UX writing course Connect with Natalya on LinkedInCheck out Userzoom.comJoin UX Writing Hub on Telegram

Dr. Natalya Sarana is a UX researcher, writer and mentor rolled into one. After 3 years at Flixbus, her conclusion is that we shouldn’t be afraid of user research—because it makes the writing process a walk in the park.Hear her best tips on how to document research projects and how to share the results with stakeholders (“one of the most difficult things”). You’ll find out what 5-second tests, concept testing and cloze testing are, and why they can be better than A/B testing. We also talked about:<ul><li>The difference between academic research and UX research</li><li>The basic formula for a research hypothesis</li><li>How to keep track of your research impact</li><li>Why we can’t expect amazing results all the time</li></ul><a href="https://course.uxwritinghub.com/free_course" rel="nofollow" target="_blank">Try our free UX writing course</a> <a href="https://www.linkedin.com/in/natalya-sarana/" rel="nofollow" target="_blank">Connect with Natalya on LinkedIn</a><a href="https://www.userzoom.com/" rel="nofollow" target="_blank">Check out Userzoom.com</a><a href="https://t.me/uxwritinghub" rel="nofollow" target="_blank">Join UX Writing Hub on Telegram</a>

Who’s afraid of UX research? with Dr. Natalya Sarana @Flixbus