Pat Oldenburg's guest appearances

Pat Oldenburg

Sunny Side Up Podcast

The Data-Driven Marketer

OpsStars Podcast

Kerry Cunningham

Tyler Lessard

Sean Lane

David Thompson

Sandy Carter

Jeremy Levine

Masha Finkelstein

David Johnson

David Lewis

Jason Reichl

Jon Miller

Catherine Williams

Amit Pande

Michael Brenner

David Gray

OwlTail

Pat Oldenburg, Vice President of Demand Generation at Motive, joins Rachael McBrearty to discuss how to set up the foundation for an account-based framework, what metrics you should measure, and why marketers need to work closely with sales to succeed.Episode resources:Pat Oldenburg on LinkedInMotive WebsiteGoldcast WebsiteJoin the OpsStars CommunityIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyCheck out OpsStars PodcastOpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, &amp; Product with Jordan Henderson

Pat Oldenburg, Vice President of Demand Generation at Motive, joins Rachael McBrearty to discuss how to set up the foundation for an account-based framework, what metrics you should measure, and why marketers need to work closely with sales to succeed. Episode resources:<ul><li><a href="https://www.linkedin.com/in/patrickoldenburg/" rel="nofollow" target="_blank">Pat Oldenburg on LinkedIn</a></li><li><a href="https://gomotive.com/" rel="nofollow" target="_blank">Motive Website</a></li><li><a href="https://www.goldcast.io/" rel="nofollow" target="_blank">Goldcast Website</a></li><li><a href="https://www.ops-stars.com/community/" rel="nofollow" target="_blank">Join the OpsStars Community</a></li></ul>If you enjoyed this episode, then please either:<ul><li>Subscribe, rate, and review on <a href="https://apple.co/3iu0ddQ" rel="nofollow" target="_blank">Apple Podcasts</a></li><li>Follow on <a href="https://spoti.fi/3DaVQwo" rel="nofollow" target="_blank">Spotify</a></li><li>Check out <a href="https://podcasts.bcast.fm/opsstars-podcast" rel="nofollow" target="_blank">OpsStars Podcast</a></li></ul>OpsStars Podcast is hand crafted by our friends over at: <a href="https://www.fame.so/?utm_medium=podcast&amp;utm_source=bcast&amp;utm_campaign=masters-of-community-with-david-spinks?utm_medium=podcast&amp;utm_source=bcast&amp;utm_campaign=confessions-of-a-b2b-marketer" rel="nofollow" target="_blank">fame.so</a> Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: <ul><li><a href="https://podcasts.bcast.fm/e/v85r4l1n" rel="nofollow" target="_blank">What It Means To Be An OpsStar with Kimberly Galitz</a></li><li><a href="https://podcasts.bcast.fm/e/v85rj6wn" rel="nofollow" target="_blank">Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett</a></li><li><a href="https://podcasts.bcast.fm/e/182mj4wn" rel="nofollow" target="_blank">True RevOps Connects Marketing, Sales, CS, &amp; Product with Jordan Henderson</a></li></ul>

Building and Measuring Success for an Account-Based Framework with Pat Oldenburg, Vice President of Demand Generation at Motive

Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens.   How do we keep people engaged online when they’re doing everything they can to cut back on screen time?   Recently, I had a chance on The Data-Driven Marketer to speak with Pat Oldenburg, Vice President of Demand Marketing and Operations at ServiceMax, the global leader in asset-centric field service management software that maximizes asset performance and helps companies differentiate with service, about the outlook for virtual events and engagement in 2021.   What we talked about:  Addressing the digital event slump Two direct mail problems and solutions Gathering pieces of the attribution puzzle Sales and marketing alignment    For more interviews from the Data-Driven Marketer podcast, check us out on  The Data-Driven Marketer, or on  Apple Podcasts or at   this link.

Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens. How do we keep people engaged online when they’re doing everything they can to cut back on screen time? Recently, I had a chance on The Data-Driven Marketer to speak with <a href="https://www.linkedin.com/in/patrickoldenburg/" rel="nofollow" target="_blank">Pat Oldenburg</a>, Vice President of Demand Marketing and Operations at <a href="https://www.servicemax.com/" rel="nofollow" target="_blank">ServiceMax</a>, the global leader in asset-centric field service management software that maximizes asset performance and helps companies differentiate with service, about the outlook for virtual events and engagement in 2021. What we talked about: <ul> <li>Addressing the digital event slump</li> <li>Two direct mail problems and solutions</li> <li>Gathering pieces of the attribution puzzle</li> <li>Sales and marketing alignment</li> </ul> For more interviews from the Data-Driven Marketer podcast, check us out on <a href="https://www.openprisetech.com/the-data-driven-marketer/" rel="nofollow" target="_blank"> The Data-Driven Marketer,</a> or on <a href="https://podcasts.apple.com/us/podcast/the-data-driven-marketer/id1456271588" rel="nofollow" target="_blank"> Apple Podcasts</a> or at  <a href="https://www.openprisetech.com/the-data-driven-marketer/" rel="nofollow" target="_blank"> this link</a>.

High-Growth Strategies for Customer Experience in 2021 w/ Pat Oldenburg

In this episode, Pat Oldenburg defines Total Addressable Market (TAM) and shares ServiceMax’s formula for calculating it. He describes how the pandemic has shifted the company and the process of discovering accounts, as well as how he’s thinking about sales and marketing alignment post-covid. Pat then offers great advice for someone looking to build their TAM. Contact Pat Oldenburg | Follow us on LinkedIn

In this episode, Pat Oldenburg defines Total Addressable Market (TAM) and shares ServiceMax’s formula for calculating it. He describes how the pandemic has shifted the company and the process of discovering accounts, as well as how he’s thinking about sales and marketing alignment post-covid. Pat then offers great advice for someone looking to build their TAM. <a href="https://www.linkedin.com/in/patrickoldenburg/" rel="nofollow" target="_blank">Contact Pat Oldenburg</a> | <a href="https://www.linkedin.com/company/sunny-side-up-podcast" rel="ugc noopener noreferrer nofollow" target="_blank">Follow us on LinkedIn</a>

Ep. 107 | Defining the Total Adressable Market (TAM). Ft. Pat Oldenburg, Servicemax