Susanne Hazendonk's guest appearances

Susanne Hazendonk

HelloMasters - Marketing, Strategie en Teams

The Set Up | Marketing and Music

On Top of The Covers

Charlene Li

Tommy Hilfiger

Ryan Smith

Calvin Klein

John Monkman

Russell Dickerson

Ari Herstand

Mikey Lion

Ariel Hyatt

Brenda Smith

Jay Gilbert

Mike Warner

Jason Peterson

Karen Allen

Wez Saunders

OwlTail

Susanne Hazendonk leads the Spinnin' Records team as the Head of Global Marketing, overseeing the leading Dutch label’s product management, promotion, streaming, radio, and marketing departments. Her career in the music industry started at Warner Benelux in the late 2000s, but her seeds of passion for music, particularly dance music, were first planted as a kid when she stumbled on the raw and energetic rave sounds of the 90's. In the years since, Susanne has climbed the ranks of the industry, gaining hands- on experience with acts like Michael Bublé, The Red Hot Chili Peppers, and Bruno Mars. Today, we are discussing how Susanne used data to identify key markets and help ‘Thunder’ by Lum!x go platinum around the world. https://www.youtube.com/watch?v=yCTxqM-aLtE -- How Susanne Started in Music Working at Spinnin’ Records Dance Music in Europe Planning the release of ‘Thunder’ by Lum!x Using Data to Approach Different Markets Timing is Everything “Music is Emotion.” Other Resources What do you want to be known for? -- Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.) -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community--- Send in a voice message: https://anchor.fm/thesetupseries/messageSupport this podcast: https://anchor.fm/thesetupseries/support

Susanne Hazendonk leads the Spinnin' Records team as the Head of Global Marketing, overseeing the leading Dutch label’s product management, promotion, streaming, radio, and marketing departments. Her career in the music industry started at Warner Benelux in the late 2000s, but her seeds of passion for music, particularly dance music, were first planted as a kid when she stumbled on the raw and energetic rave sounds of the 90's. In the years since, Susanne has climbed the ranks of the industry, gaining hands- on experience with acts like Michael Bublé, The Red Hot Chili Peppers, and Bruno Mars. Today, we are discussing how Susanne used data to identify key markets and help ‘Thunder’ by Lum!x go platinum around the world. <a href="https://www.youtube.com/watch?v=yCTxqM-aLtE" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=yCTxqM-aLtE</a> -- How Susanne Started in Music Working at Spinnin’ Records Dance Music in Europe Planning the release of ‘Thunder’ by Lum!x Using Data to Approach Different Markets Timing is Everything “Music is Emotion.” Other Resources What do you want to be known for? -- Create a website with <a href="http://Bandzoogle.com" rel="nofollow" target="_blank">Bandzoogle.com</a>! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.) -- If you enjoy the podcast, would you please consider leaving<a href="https://podcasts.apple.com/us/podcast/the-set-up-disruptors-of-the-music-industry/id1500949845" rel="ugc noopener noreferrer nofollow" target="_blank"> a 5 star review</a> on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit <a href="http://thesetupseries.com" rel="nofollow" target="_blank">thesetupseries.com</a> Want to meet our guests? Join our community (“Set Up Set List") at <a href="http://thesetupseries.com/community" rel="nofollow" target="_blank">thesetupseries.com/community</a>--- Send in a voice message: <a href="https://anchor.fm/thesetupseries/message" rel="nofollow" target="_blank">https://anchor.fm/thesetupseries/message</a> Support this podcast: <a href="https://anchor.fm/thesetupseries/support" rel="payment nofollow" target="_blank">https://anchor.fm/thesetupseries/support</a>

'Thunder' by Lum!x with Susanne Hazendonk | EP 70

Hoe Spinnin' Records met marketing DJ's als Tiësto en Kris Kros Amsterdam boost? Hoe bouwen zij hun merk met 100 miljoenen trouwe volgers? En hoe werkt marketing bij een muzieklabel? Leer het in deze HelloMasters met Global Head of Marketing Susanne Hazendonk.  Benieuwd naar Marketing as a Service? www.hellomaas.com

Hoe Spinnin' Records met marketing DJ's als Tiësto en Kris Kros Amsterdam boost? Hoe bouwen zij hun merk met 100 miljoenen trouwe volgers? En hoe werkt marketing bij een muzieklabel? Leer het in deze HelloMasters met Global Head of Marketing Susanne Hazendonk.  Benieuwd naar Marketing as a Service? <a href="http://www.hellomaas.com" rel="nofollow" target="_blank">www.hellomaas.com</a>

Susanne Hazendonk, Global Head of Marketing Spinnin' Records over marketing bij muzieklabels

Wanna know how musicians and artists get nurtured, guided and discovered from niche to mainstream and everywhere in between? This week, Matt Gottesman @mattgottesman sits down with Susanne Hazendonk (Global Head of Marketing at Spinnin’ Records) and they go all-in on how to build sustainability of the artists for the long game, how Spinnin’ Records has cultivated talent and a community all into one, how Spinnin’ constantly keeps up with new trends and experiments with new mediums to deliver great music to their community while expanding artists worldwide, her thoughts on the power of having a great team behind you, how authenticity is really driving this new era of music, the duality of the relationship between nurturing and guiding the artists on navigating their career while also learning from the artists new sounds, ideas and trends and much more… 01:40 Guest-starring Susanne, the Global Head of Marketing at Spinnin’ Records! 04:00 If all music was suddenly gone and you could only save and listen to three albums, which ones would they be? 06:40 Name an influential person, living or nonliving, who you would want to interact with. 07:50 In your opinion, what is the best music-focused film? 10:40 What is an important book, podcast, or Audible that has helped you navigate your creativity and passion? 12:40 How did you get to where you are today? 16:00 How did your previous knowledge and experience guide you while at Spinnin’ Records? 18:20 What is the power behind having a team? 20:15 What goes behind sustainability?  21:30 How is Spinnin’ made up, and how does it work? 23:45 Do you think the music industry has adapted well to newer paradigms? 26:50 How is unpredictability a strength? 28:15 Do you feel as though Spinnin’ has cultivated a dedicated community? 31:45 How do you build sustainability for new artists? 35:35 How does authenticity thrive in the present day? 37:50 How are you nurturing and guiding the artists that work with you? How do they guide and teach you? 41:25 What is Spinnin’ currently working on? 43:15 How does Spinnin’ keep up with trends and experiment with new mediums? 47:15 How do artists find you and Spinnin’?   FEATURED GUEST: Susanne Hazendonk Instagram: https://instagram.com/susannehazendonk Instagram: https://instagram.com/spinninrecords  Website: https://spinninrecords.com    OUR HOST: Matt Gottesman Instagram: https://instagram.com/mattgottesman   FOLLOW US: YouTube | https://bit.ly/OrloveUTC  Facebook | https://bit.ly/2T9Q1ur  Instagram | https://bit.ly/2Z5nN7N Website | https://bit.ly/2zA5yNc  Website | https://bit.ly/2zA5yNc

Wanna know how musicians and artists get nurtured, guided and discovered from niche to mainstream and everywhere in between? This week, Matt Gottesman @mattgottesman sits down with Susanne Hazendonk (Global Head of Marketing at Spinnin’ Records) and they go all-in on how to build sustainability of the artists for the long game, how Spinnin’ Records has cultivated talent and a community all into one, how Spinnin’ constantly keeps up with new trends and experiments with new mediums to deliver great music to their community while expanding artists worldwide, her thoughts on the power of having a great team behind you, how authenticity is really driving this new era of music, the duality of the relationship between nurturing and guiding the artists on navigating their career while also learning from the artists new sounds, ideas and trends and much more… 01:40 Guest-starring Susanne, the Global Head of Marketing at Spinnin’ Records! 04:00 If all music was suddenly gone and you could only save and listen to three albums, which ones would they be? 06:40 Name an influential person, living or nonliving, who you would want to interact with. 07:50 In your opinion, what is the best music-focused film? 10:40 What is an important book, podcast, or Audible that has helped you navigate your creativity and passion? 12:40 How did you get to where you are today? 16:00 How did your previous knowledge and experience guide you while at Spinnin’ Records? 18:20 What is the power behind having a team? 20:15 What goes behind sustainability?  21:30 How is Spinnin’ made up, and how does it work? 23:45 Do you think the music industry has adapted well to newer paradigms? 26:50 How is unpredictability a strength? 28:15 Do you feel as though Spinnin’ has cultivated a dedicated community? 31:45 How do you build sustainability for new artists? 35:35 How does authenticity thrive in the present day? 37:50 How are you nurturing and guiding the artists that work with you? How do they guide and teach you? 41:25 What is Spinnin’ currently working on? 43:15 How does Spinnin’ keep up with trends and experiment with new mediums? 47:15 How do artists find you and Spinnin’? FEATURED GUEST: Susanne Hazendonk Instagram: <a href="https://instagram.com/susannehazendonk" rel="nofollow" target="_blank">https://instagram.com/susannehazendonk</a> Instagram: <a href="https://instagram.com/spinninrecords" rel="nofollow" target="_blank">https://instagram.com/spinninrecords</a> Website: <a href="https://spinninrecords.com" rel="nofollow" target="_blank">https://spinninrecords.com</a> OUR HOST: Matt Gottesman Instagram: <a href="https://instagram.com/mattgottesman" rel="nofollow" target="_blank">https://instagram.com/mattgottesman</a> FOLLOW US: YouTube | <a href="https://bit.ly/OrloveUTC" rel="nofollow" target="_blank">https://bit.ly/OrloveUTC</a> Facebook | <a href="https://bit.ly/2T9Q1ur" rel="nofollow" target="_blank">https://bit.ly/2T9Q1ur</a> Instagram | <a href="https://bit.ly/2Z5nN7N" rel="nofollow" target="_blank">https://bit.ly/2Z5nN7N</a> Website | <a href="https://bit.ly/2zA5yNc" rel="nofollow" target="_blank">https://bit.ly/2zA5yNc</a>  Website | <a href="https://bit.ly/2zA5yNc" rel="nofollow" target="_blank">https://bit.ly/2zA5yNc</a>

How the Process From Niche to Mainstream Happens with Susanne Hazendonk