Askov Finlayson's guest appearances

Askov Finlayson

Next Economy Now: For the Benefit of All Life

Secrets To Scaling Your Ecommerce Brand

Sharon Salzberg

Ben Shapiro

Dan Miller

Charles Eisenstein

Oren Jay Sofer

Daniel Goleman

Paul Hawken

Ari Weinzweig

Hari Mari

Mike Michalowicz

Eric Bandholz

Ryan Deiss

Molly Pittman

Kim Lewis

Leah Penniman

OwlTail

Different social media platforms play a huge part in the E-commerce business growth that most of the time, we become overly dependent on the metrics that they provide us with.In this episode, Devin O’Brien of Askov Finlayson talks about why businesses shouldn’t just rely on platform attribution models. Devin shares the strategies that worked to help him exit his DTC brand and now grow Askov Finlayson based on his long-time experience in eCommerce, he was on Shopify in 2011! We hope you enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYou cannot buy customers forever.Deep intimate connection with people brought together by shared purpose and cause resonates deeply beyond anything you can do digitally.Take whatever works organically on Facebook and Instagram and turn it into an ad.Empower people and give them a clear vision of their role and how it can contribute to the business's success, then get out of their way.Podcast: The Meateater Podcasthttps://www.themeateater.com/listen/meateaterBook: The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Successhttps://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672TODAY’S GUESTDevin O’Brien is the VP of Marketing of Askov Finlayson. Askov Finlayson is a Northern outfitter and Minneapolis-based fashion brand on a mission to keep the North cold.Connect and learn more about Devin and Askov Finlayson here:Instagram: https://www.instagram.com/devinbobrien/?hl=enLinkedIn: https://www.linkedin.com/in/devin-o-brien-1a342020/Website: https://askovfinlayson.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Different social media platforms play a huge part in the E-commerce business growth that most of the time, we become overly dependent on the metrics that they provide us with.In this episode, Devin O’Brien of Askov Finlayson talks about why businesses shouldn’t just rely on platform attribution models. Devin shares the strategies that worked to help him exit his DTC brand and now grow Askov Finlayson based on his long-time experience in eCommerce, he was on Shopify in 2011! We hope you enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE<ul><li>You cannot buy customers forever.</li><li>Deep intimate connection with people brought together by shared purpose and cause resonates deeply beyond anything you can do digitally.</li><li>Take whatever works organically on Facebook and Instagram and turn it into an ad.</li><li>Empower people and give them a clear vision of their role and how it can contribute to the business's success, then get out of their way.</li></ul> Podcast: The Meateater Podcast<a href="https://www.themeateater.com/listen/meateater" rel="nofollow" target="_blank">https://www.themeateater.com/listen/meateater</a> Book: The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success<a href="https://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672" rel="nofollow" target="_blank">https://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672</a> TODAY’S GUESTDevin O’Brien is the VP of Marketing of Askov Finlayson. Askov Finlayson is a Northern outfitter and Minneapolis-based fashion brand on a mission to keep the North cold. Connect and learn more about Devin and Askov Finlayson here:Instagram: <a href="https://www.instagram.com/devinbobrien/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/devinbobrien/?hl=en</a>LinkedIn: <a href="https://www.linkedin.com/in/devin-o-brien-1a342020/" rel="nofollow" target="_blank">https://www.linkedin.com/in/devin-o-brien-1a342020/</a>Website: <a href="https://askovfinlayson.com/" rel="nofollow" target="_blank">https://askovfinlayson.com</a> We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:<a href="https://mindfulmarketing.co/growthplan-apply" rel="nofollow" target="_blank">https://mindfulmarketing.co/growthplan-apply</a> If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!<a href="https://mindfulmarketing.co/apply" rel="nofollow" target="_blank">https://mindfulmarketing.co/apply</a> The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the <a href="https://lu.ma/ecomm-execs" rel="nofollow" target="_blank">E-commerce Executives Virtual Roundtable Spring 2021</a> event on May 26, 2021!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: <a href="http://upgrowthcommerce.com/grow" rel="nofollow" target="_blank">upgrowthcommerce.com/grow</a> Join our community and connect with other eCommerce brand owners and marketers! <a href="https://www.facebook.com/groups/secretstoscalingpodcast" rel="nofollow" target="_blank">https://www.facebook.com/groups/secretstoscalingpodcast</a>

Ep 198: Why You Should Not Believe Platform Attribution With Devin O’ Brien of Askov Finlayson

Eric Dayton

Adam Fetcher

For the show notes (guest bio, summary, resources, etc), go to: www.lifteconomy.com/podcastSave 10% on Cohort XI of the Next Economy MBA, beginning September 19th. Use code PODCASTMBA at checkout: https://go.lifteconomy.com/nextmba

For the show notes (guest bio, summary, resources, etc), go to: <a href="http://www.lifteconomy.com/podcast" rel="nofollow" target="_blank">www.lifteconomy.com/podcast</a>Save 10% on Cohort XI of the Next Economy MBA, beginning September 19th. Use code PODCASTMBA at checkout: <a href="https://go.lifteconomy.com/nextmba" rel="nofollow" target="_blank">https://go.lifteconomy.com/nextmba</a>

Eric Dayton and Adam Fetcher: Askov Finlayson's Mission To Keep The North Cold