Janet Shapiro's guest appearances

Janet Shapiro

All Things Book Marketing

Get Your Book Done

Brian Jud

Christine Kloser

Tina Dietz

Kerri Hummingbird

Sonia Choquette

Danielle LaPorte

Dan Smith

Marc Allen

Sandra Joseph

Michael Port

John Assaraf

Lisa Nichols

Scott Hamilton

Gay Hendricks

Lisa Barnett

OwlTail

Following our last Open Book episode on broadcast pitching with Courtney Link, we've invited Vice President of Publicity Janet Shapiro to discuss media training and everything an author needs to know about preparing for a broadcast interview. Listen in for quality advice on preparing an elevator pitch, which 3-5 tips to focus on, where to look on set, and even equipment and backdrop recommendations!Janet Shapiro is Vice President, Publicity and brings over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations, with C-Suite level expert cultivation campaigns and authors with diverse disciplines.  With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, she has worked both independently and with teams of other senior counselors on a variety of client matters including company, personal branding and book publicity. High-profile media placements including features with MSNBC, CNN, FOX , TODAY, GMA, CHEDDAR TIME, USA Today, US News &amp; World Report, Washington Post, New York Times, Wall Street Journal, Parade, Chicago Tribune, O, The Oprah Magazine, Elle, People, Vogue, Architectural Digest, Retail &amp; Design, Black Enterprise, Retail Dive, TechCrunch, Forbes, Fortune, Fast Company, Entrepreneur, Associated Press, MindBodyGreen and Huffington Post. You can connect with her on LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, &amp; LinkedIn.

Following our last Open Book episode on broadcast pitching with Courtney Link, we've invited Vice President of Publicity Janet Shapiro to discuss media training and everything an author needs to know about preparing for a broadcast interview. Listen in for quality advice on preparing an elevator pitch, which 3-5 tips to focus on, where to look on set, and even equipment and backdrop recommendations!<br/><br/>Janet Shapiro is Vice President, Publicity and brings over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations, with C-Suite level expert cultivation campaigns and authors with diverse disciplines.  With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, she has worked both independently and with teams of other senior counselors on a variety of client matters including company, personal branding and book publicity. High-profile media placements including features with MSNBC, CNN, FOX , TODAY, GMA, CHEDDAR TIME, USA Today, US News &amp; World Report, Washington Post, New York Times, Wall Street Journal, Parade, Chicago Tribune, O, The Oprah Magazine, Elle, People, Vogue, Architectural Digest, Retail &amp; Design, Black Enterprise, Retail Dive, TechCrunch, Forbes, Fortune, Fast Company, Entrepreneur, Associated Press, MindBodyGreen and Huffington Post. You can connect with her on LinkedIn.<br/><br/>Discover more about Smith Publicity at <a href="http://www.smithpublicity.com/" rel="noreferrer noopener nofollow" target="_blank">www.smithpublicity.com</a> and follow us on Facebook, Instagram, Twitter, &amp; LinkedIn.

Media Interview Training: Open Book with VP of Publicity Janet Shapiro

Episode Summary Janet Shapiro is a 25-year public relations industry expert at Smith Publicity, where she has helped authors score appearances on CNN, Time Magazine, USA Today, O Magazine, and countless others. In today’s episode, she shares her favorite tricks of the trade to help you get YOUR book noticed.  4:15 How do you navigate a public relations landscape where traditional print media has largely disappeared and online is the new thing? It used to be that publicity was primarily about reaching out to TV, radio, and newspaper outlets. Now, you have various options such as blogs, social media, and influencers. 9:30 The pandemic presented some positive changes in the way writers promote their books. Two industry shifts include the ease of taking a virtual stage and connecting with local news networks in a way that can lead to greater national attention. 14:19 How can you set realistic expectations to get you where you want to be? Having your top 5 wish list of where you want to be, from O Magazine to The Today Show, is great. But you also have to set realistic milestones that pave the path to achieving those greater goals. 18:38 How can you score mentions in more prominent publications? Janet talks about connecting your book effectively with the topics publishers are talking about. 21:04 How can you set yourself apart in a crowded marketplace? To set yourself apart for success, you have to keep a pulse on the trends and how your book topic intersects with those trends and hot issues. 25:00 Janet shares the single most important thing she hopes listeners will take away from everything she has shared so far to help them get visibility for their book.   About Janet Shapiro  Janet Shapiro is Vice President of Publicity and brings over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations, with C-Suite level expert cultivation campaigns and authors with diverse disciplines. With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, she has worked both independently and with teams of other senior counselors on a variety of client matters including company, personal branding and book publicity. High-profile media placements including features with MSNBC, CNN, FOX , TIME, USA Today, US News &amp; World Report, Time, Washington Post, New York Times, Wall Street Journal, Chicago Tribune, O, The Oprah Magazine, Elle, People, Family Circle, and Steve Harvey.   To Find Janet Shapiro:   Facebook Twitter Instagram  Select the Next Step in Publishing Your Book:   Start Writing Your Book Today – Free Training https://bit.ly/gybd-online-freetrial   Finish Writing Your Book – Everything You Need to Finally Get Your Book Done  https://bit.ly/get-your-book-done-coaching   Publish and Market Your Book – Discover Capucia Publishing  https://www.capuciapublishing.com/  

<h2><b>Episode Summary</b></h2> <p>Janet Shapiro is a 25-year public relations industry expert at Smith Publicity, where she has helped authors score appearances on<em> CNN, Time Magazine, USA Today, O Magazine,</em> and countless others. In today’s episode, she shares her favorite tricks of the trade to help you get YOUR book noticed. </p> <h3>4:15 How do you navigate a public relations landscape where traditional print media has largely disappeared and online is the new thing?</h3> <p>It used to be that publicity was primarily about reaching out to TV, radio, and newspaper outlets. Now, you have various options such as blogs, social media, and influencers.</p> <h3>9:30 The pandemic presented some positive changes in the way writers promote their books.</h3> <p>Two industry shifts include the ease of taking a virtual stage and connecting with local news networks in a way that can lead to greater national attention.</p> <h3>14:19 How can you set realistic expectations to get you where you want to be?</h3> <p>Having your top 5 wish list of where you want to be, from <em>O Magazine</em> to <em>The Today Show</em>, is great. But you also have to set realistic milestones that pave the path to achieving those greater goals.</p> <h3>18:38 How can you score mentions in more prominent publications?</h3> <p>Janet talks about connecting your book effectively with the topics publishers are talking about.</p> <h3>21:04 How can you set yourself apart in a crowded marketplace?</h3> <p>To set yourself apart for success, you have to keep a pulse on the trends and how your book topic intersects with those trends and hot issues.</p> <h3>25:00 Janet shares the single most important thing she hopes listeners will take away from everything she has shared so far to help them get visibility for their book.</h3> <p> </p> <h2><b>About Janet Shapiro<br/> </b></h2> <p><em>Janet Shapiro is Vice President of Publicity and brings over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations, with C-Suite level expert cultivation campaigns and authors with diverse disciplines. With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, she has worked both independently and with teams of other senior counselors on a variety of client matters including company, personal branding and book publicity. High-profile media placements including features with MSNBC, CNN, FOX , TIME, USA Today, US News &amp; World Report, Time, Washington Post, New York Times, Wall Street Journal, Chicago Tribune, O, The Oprah Magazine, Elle, People, Family Circle, and Steve Harvey.</em></p> <p> </p> <h2><em><strong>To Find Janet Shapiro: </strong></em></h2> <ul> <li><a href="http://www.facebook.com/SmithPublicity" rel="noopener nofollow" target="_blank"><b>Facebook</b></a></li> <li><a href="http://www.twitter.com/SmithPublicity" rel="noopener nofollow" target="_blank"><b>Twitter</b></a></li> <li><a href="http://www.instagram.com/smithpublicity" rel="noopener nofollow" target="_blank"><b><b><b><b>Instagram</b></b></b></b></a></li> </ul> <h2><strong>Select the Next Step in Publishing Your Book:</strong></h2> <ul> <li> <h4><strong>Start </strong>Writing Your Book Today – Free Training<br/> <a href="https://bit.ly/gybd-online-freetrial" rel="noopener nofollow" target="_blank">https://bit.ly/gybd-online-freetrial</a></h4> </li> <li> <h4><b>Finish </b>Writing Your Book – Everything You Need to Finally Get Your Book Done <br/> <a href="https://bit.ly/get-your-book-done-coaching" rel="noopener nofollow" target="_blank">https://bit.ly/get-your-book-done-coaching</a></h4> </li> <li> <h4><b>Publish </b>and <b>Market </b>Your Book – Discover Capucia Publishing <br/> <a href="https://www.capuciapublishing.com/" rel="noopener nofollow" target="_blank">https://www.capuciapublishing.com/</a></h4> </li> </ul>

092: Janet Shapiro – How to Maximize PR Results for Your Book

Senior Publicist and Publicity Team Manager Janet Shapiro talks with Dan Smith about some keys to successfully marketing self-help and wellness books. A ten-year veteran with Smith Publicity, Janet is legendary for her media relations skills and extraordinary client service.Book marketing for self-help and wellness books requires a keen understanding of how media view books in these genres, and what producers and editors are looking for from authors. Janet discusses topics including:•The current media landscape and what types of media are typically most impactful for self-help and wellness authors.•How and why many authors in this genre are using their books and media coverage as marketing tools and to build their personal brand•Her relations with top producers at national TV show, and how she cultivates and maintains these relationships.•What it’s like to be with clients for interviews with the Today Show and other top outlets.•Some common mistakes self-help and wellness authors make when it comes to book marketing – whether working with a book publicist or promoting themselves.•Why she loves working with authors, and thrill she gets when good things happen.Get great advice and insights from one of the top book publicists in the publishing industry!

Senior Publicist and Publicity Team Manager Janet Shapiro talks with Dan Smith about some keys to successfully marketing self-help and wellness books. A ten-year veteran with Smith Publicity, Janet is legendary for her media relations skills and extraordinary client service.<br/><br/>Book marketing for self-help and wellness books requires a keen understanding of how media view books in these genres, and what producers and editors are looking for from authors. Janet discusses topics including:<br/><br/>•The current media landscape and what types of media are typically most impactful for self-help and wellness authors.<br/>•How and why many authors in this genre are using their books and media coverage as marketing tools and to build their personal brand<br/>•Her relations with top producers at national TV show, and how she cultivates and maintains these relationships.<br/>•What it’s like to be with clients for interviews with the Today Show and other top outlets.<br/>•Some common mistakes self-help and wellness authors make when it comes to book marketing – whether working with a book publicist or promoting themselves.<br/>•Why she loves working with authors, and thrill she gets when good things happen.<br/><br/>Get great advice and insights from one of the top book publicists in the publishing industry!