Anna McDermott's guest appearances

Anna McDermott

The PR Maven Podcast

The J & H Show

Gary Arndt

Drew McLellan

Antoine Martel

Lee Goldberg

Michael Smart

Lisa Steele

John Lee Dumas

William Arruda

Matthew Murphy

Michael Katz

Angela Ferrari

Rich Brooks

AJ Wilcox

Molly McPherson

Becky Robinson

OwlTail

TikTok is the fastest-growing social media platform worldwide, surpassing social media giants like Facebook, Instagram and Twitter. In this podcast episode, Anna McDermott shares some of the tips she has learned from creating TikToks for Marshall Communications. Anna also shares the data and demographics that prove why TikTok is an important PR and marketing resource for your business.   1:32 – Anna explains how her career started in the hospitality industry.    2:40 – Anna describes how she started using TikTok for herself personally and for Marshall Communications.   3:38 – Anna talks about the kinds of videos she creates.    5:04 – Anna shares what some of her most popular videos have been so far.   6:08 – Anna explains what Marshall Communications’ goals are for using TikTok.   11:48 – Anna talks about how social media fits into PR.   12:26 – Anna describes the demographics for TikTok.  14:20 – Anna explains why you should consider using TikTok.   16:27 – Anna talks about the algorithm on TikTok.   18:45 – Anna explains how to share a TikTok video to Instagram Reels.    Quote   "Most public relations agencies are not doing TikTok. They have experience with the older, familiar platforms like Instagram, Facebook and LinkedIn. We're kind of on the cutting edge, I think, for social media marketing, and that's where we as an agency want to be. We want to be at the intersection between traditional PR and social media marketing. I think TikTok is helping position us very well for that." – Anna McDermott, account supervisor at Marshall Communications    Links:   Listen to Anna’s first episode on The PR Maven® Podcast. Listen to Kat Child’s episode of The PR Maven® Podcast. Listen to Chip Carey’s episode of The PR Maven® Podcast.  University of Southern Maine: https://usm.maine.edu/ Down East Magazine: https://downeast.com/ Mainebiz: https://www.mainebiz.biz/  About the guest:      With a passion for creative strategy, Anna brings nearly 20 years of experience to our Marshall Plans. Her insightful work highlights each client’s unique qualities and connects them with targeted audiences and media. Anna’s areas of expertise include crafting vibrant copy for press releases, pitches, newsletters, SEO and other promotional materials as well as bringing a fresh perspective to social media marketing. Recently, Anna has been creating TikToks for Marshall Communications and is here today to teach us about TikTok!   Looking to connect:             Email: amcdermott@marshallpr.com TikTok: @marshallcommunications 

TikTok is the fastest-growing social media platform worldwide, surpassing social media giants like Facebook, Instagram and Twitter. In this podcast episode, Anna McDermott shares some of the tips she has learned from creating TikToks for Marshall Communications. Anna also shares the data and demographics that prove why TikTok is an important PR and marketing resource for your business.   1:32 – Anna explains how her career started in the hospitality industry.    2:40 – Anna describes how she started using TikTok for herself personally and for Marshall Communications.   3:38 – Anna talks about the kinds of videos she creates.    5:04 – Anna shares what some of her most popular videos have been so far.   6:08 – Anna explains what Marshall Communications’ goals are for using TikTok.   11:48 – Anna talks about how social media fits into PR.   12:26 – Anna describes the demographics for TikTok.  14:20 – Anna explains why you should consider using TikTok.   16:27 – Anna talks about the algorithm on TikTok.   18:45 – Anna explains how to share a TikTok video to Instagram Reels.   Quote   "Most public relations agencies are not doing TikTok. They have experience with the older, familiar platforms like Instagram, Facebook and LinkedIn. We're kind of on the cutting edge, I think, for social media marketing, and that's where we as an agency want to be. We want to be at the intersection between traditional PR and social media marketing. I think TikTok is helping position us very well for that." – Anna McDermott, account supervisor at Marshall Communications  Links:   <a href="https://marshallpr.com/podcast/episode-13-anna-mcdermott-content-creator-at-marshall-communications/" rel="noreferrer noopener nofollow" target="_blank">Listen to Anna’s first episode on The PR Maven® Podcast.</a> <a href="https://marshallpr.com/podcast/episode-98-how-to-take-the-next-step-in-your-career-during-covid-19-with-kat-child-account-coordinator-at-marshall-communications/" rel="noreferrer noopener nofollow" target="_blank">Listen to Kat Child’s episode of The PR Maven® Podcast.</a> <a href="https://marshallpr.com/podcast/episode-56-chip-carey-retired-chief-marketing-officer-at-jackson-hole-mountain-resort/" rel="noreferrer noopener nofollow" target="_blank">Listen to Chip Carey’s episode of The PR Maven® Podcast.</a> University of Southern Maine: <a href="https://usm.maine.edu/" rel="noreferrer noopener nofollow" target="_blank">https://usm.maine.edu/</a> Down East Magazine: <a href="https://downeast.com/" rel="noreferrer noopener nofollow" target="_blank">https://downeast.com/</a> Mainebiz: <a href="https://www.mainebiz.biz/" rel="noreferrer noopener nofollow" target="_blank">https://www.mainebiz.biz/</a> About the guest:      With a passion for creative strategy, Anna brings nearly 20 years of experience to our Marshall Plans. Her insightful work highlights each client’s unique qualities and connects them with targeted audiences and media. Anna’s areas of expertise include crafting vibrant copy for press releases, pitches, newsletters, SEO and other promotional materials as well as bringing a fresh perspective to social media marketing. Recently, Anna has been creating TikToks for Marshall Communications and is here today to teach us about TikTok!   Looking to connect:             Email: <a href="mailto:amcdermott@marshallpr.com" rel="noreferrer noopener">amcdermott@marshallpr.com</a> TikTok: <a href="https://www.tiktok.com/@marshallcommunications?lang=en" rel="noreferrer noopener nofollow" target="_blank">@marshallcommunications</a>

Episode 228: Talking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications

Eesh. This was a tough one. On the plus side, we had out first guest, Anna McDermott, on the show to talk through the weeks issues. On the down side, someone didn't record over half the episode. So here is Episode 4 - Unrecorded, Incomplete, Incompetent.  We'll be back and better next week, promise. Visit us at www.thejoshandhenryshow.com, or email at thejoshandhenryshow@gmail.com

Eesh. This was a tough one. On the plus side, we had out first guest, Anna McDermott, on the show to talk through the weeks issues. On the down side, someone didn't record over half the episode. So here is Episode 4 - Unrecorded, Incomplete, Incompetent.  We'll be back and better next week, promise. Visit us at <a href="http://www.thejoshandhenryshow.com" rel="nofollow" target="_blank">www.thejoshandhenryshow.com</a>, or email at thejoshandhenryshow@gmail.com

Episode 4 - Unrecorded, Incomplete, Incompetent, ft. Anna McDermott

About Anna McDermott: Anna was born in Portland, Maine, and grew up her dad's 30-acre farm in New Gloucester. She attended Waynflete and then Wheaton College for two years, where she majored in English. She later graduated summa cum laude from USM with a BA in Communications. During her studies, she proposed to her boyfriend, Jake, who had just been accepted to Lewis &amp; Clark Law School in Oregon. In 2004, Anna moved west for three years and worked in a boutique hotel downtown.   When Anna moved back to Maine, she was looking at careers in the hospitality industry. She received a great offer to work for one of Portland's most prestigious hotels, The Portland Regency. However, she also saw that Nancy was hiring and was interested in joining the public relations firm. She got an interview, and as Anna says, the rest is history. In this episode: 3:51 – How Anna learned about the role of a brand ambassador by working at The Danforth bed and breakfast   5:50 – Who helped her find and connect with Nancy, and her interview process 7:43 – What Anna would have done differently when she enrolled in college 9:54 – Anna talks about one of her favorite travel memories and how the ability to speak a different language was important to her 10:46 – Anna reflects on when Facebook started and how she accidentally sent a friend invite to all her ex-boyfriends 12:00 – How Anna feels about the power of social media to connect with her friends across the country 16:00 – How technology and social media allowed Anna to move from Maine, but stay employed by Marshall Communications by working remotely 20:52 – What Anna thinks is the strongest and most powerful way to get information out on social media 23:19 – The food prank for people who take pictures of their food on social media 25:26 – Anna shares a story about Maine’s eel industry 27:12 – How Anna has built her own personal brand and she explains how she sees it as art 30:50 – How Anna uses food and meals as a networking tool and Nancy talks about gemütlichkeit33:50 – The way Anna has built her network and shocks Nancy by calling herself an introvert 39:40 – Anna just turned 40 and shares advice for young people who are trying to find themselves and the type of person they want to be. Quote: “We are not static people, we change all the time and the older you get the more in control you are of becoming the person you want to be and a person you want to be around because you are always around yourself.” – Anna McDermott, Content Creator at Marshall Communications Looking to connect?  Email: amcdermott@marshallpr.com Linkedin: https://www.linkedin.com/in/annamcdermott/ Facebook: https://www.facebook.com/anna.mcdermott 

About Anna McDermott: Anna was born in Portland, Maine, and grew up her dad's 30-acre farm in New Gloucester. She attended Waynflete and then Wheaton College for two years, where she majored in English. She later graduated summa cum laude from USM with a BA in Communications. During her studies, she proposed to her boyfriend, Jake, who had just been accepted to Lewis &amp; Clark Law School in Oregon. In 2004, Anna moved west for three years and worked in a boutique hotel downtown.  When Anna moved back to Maine, she was looking at careers in the hospitality industry. She received a great offer to work for one of Portland's most prestigious hotels, The Portland Regency. However, she also saw that Nancy was hiring and was interested in joining the public relations firm. She got an interview, and as Anna says, the rest is history. In this episode: 3:51 – How Anna learned about the role of a brand ambassador by working at The Danforth bed and breakfast   5:50 – Who helped her find and connect with Nancy, and her interview process 7:43 – What Anna would have done differently when she enrolled in college 9:54 – Anna talks about one of her favorite travel memories and how the ability to speak a different language was important to her 10:46 – Anna reflects on when Facebook started and how she accidentally sent a friend invite to all her ex-boyfriends 12:00 – How Anna feels about the power of social media to connect with her friends across the country 16:00 – How technology and social media allowed Anna to move from Maine, but stay employed by Marshall Communications by working remotely 20:52 – What Anna thinks is the strongest and most powerful way to get information out on social media 23:19 – The food prank for people who take pictures of their food on social media 25:26 – Anna shares a story about Maine’s eel industry 27:12 – How Anna has built her own personal brand and she explains how she sees it as art 30:50 – How Anna uses food and meals as a networking tool and Nancy talks about gemütlichkeit33:50 – The way Anna has built her network and shocks Nancy by calling herself an introvert 39:40 – Anna just turned 40 and shares advice for young people who are trying to find themselves and the type of person they want to be. Quote: “We are not static people, we change all the time and the older you get the more in control you are of becoming the person you want to be and a person you want to be around because you are always around yourself.” – Anna McDermott, Content Creator at Marshall Communications Looking to connect? <ul> <li>Email: amcdermott@marshallpr.com</li> <li>Linkedin: <a href="https://www.linkedin.com/in/annamcdermott/" rel="nofollow" target="_blank">https://www.linkedin.com/in/annamcdermott/</a></li> <li>Facebook: <a href="https://www.facebook.com/anna.mcdermott" rel="nofollow" target="_blank">https://www.facebook.com/anna.mcdermott</a></li> </ul>