Alex Faherty's guest appearances

Alex Faherty

Mark Groves Podcast

Founders 15

Retail Redeveloped

Your Basket Is Empty

Aubrey Marcus

Mark Manson

Sam Jones

Bruce Lipton

Silvy Khoucasian

Vasavi Kumar

Drew Canole

Violet Benson

Terri Cole

Cathy Heller

Corinne Fisher

Krystyna Hutchinson

Seth Godin

John Wineland

Stefanos Sifandos

OwlTail

Topics we explore:   ~ Growing up in Jersey Shore  ~ The pros and cons of running a family business  ~ The advantages of founder-led content  ~ Balancing online, wholesale and retail sales channels  ~ How DTC playbooks change over time   ~ Navigating the current macro climate  ~ And why Rusty is the GOAT surf brand

Topics we explore:   ~ Growing up in Jersey Shore  ~ The pros and cons of running a family business  ~ The advantages of founder-led content  ~ Balancing online, wholesale and retail sales channels  ~ How DTC playbooks change over time   ~ Navigating the current macro climate  ~ And why Rusty is the GOAT surf brand

S1 2022 - Episode 5: Alex Faherty, co-founder & CEO at Faherty

Guest: Alex Faherty, Co-Founder of Faherty Brands by Adam Williams CRE

Guest: Alex Faherty, Co-Founder of Faherty Brands

If you’ve been paying attention to the apparel industry in the last few years, you’ve likely see Faherty at every turn, and that’s no accident. Alex and Mike Faherty are twin brothers who have the incredible journey of taking a lifelong dream and turning it into reality in their namesake brand. Mike spent his career at Ralph Lauren while Alex went the business/finance route. 6 years ago, they came back together to launch Faherty to tap into their evolving perspective on casual surf lifestyle and the lack of brands catering to that customer. Today, they have four of their own stores, a strong online presence and are in 250 of the country’s top retail locations. There were some pretty incredible stories Alex shared, including launching their website while on a surf trip in Puerto Rico  to being one of the first DTC brands to launch a catalogue several years ago and the risk/reward that involved. There’s a lot to unpack here but if I could call out one thing to pay attention to throughout this discussion, it’s the incredible sense of authenticity throughout every single part of Faherty’s story as a brand and what Mike, Alex, and Alex’s wife Kerry bring to the table every day. Why has Faherty become so popular in such a tough industry with so many competing brands? Their authenticity and extraordinary product.

If you’ve been paying attention to the apparel industry in the last few years, you’ve likely see Faherty at every turn, and that’s no accident. Alex and Mike Faherty are twin brothers who have the incredible journey of taking a lifelong dream and turning it into reality in their namesake brand. Mike spent his career at Ralph Lauren while Alex went the business/finance route. 6 years ago, they came back together to launch Faherty to tap into their evolving perspective on casual surf lifestyle and the lack of brands catering to that customer. Today, they have four of their own stores, a strong online presence and are in 250 of the country’s top retail locations. There were some pretty incredible stories Alex shared, including launching their website while on a surf trip in Puerto Rico to being one of the first DTC brands to launch a catalogue several years ago and the risk/reward that involved. There’s a lot to unpack here but if I could call out one thing to pay attention to throughout this discussion, it’s the incredible sense of authenticity throughout every single part of Faherty’s story as a brand and what Mike, Alex, and Alex’s wife Kerry bring to the table every day. Why has Faherty become so popular in such a tough industry with so many competing brands? Their authenticity and extraordinary product.

Alex Faherty | Faherty