Chris Leguizamon's guest appearances

Chris Leguizamon

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Genuinely nice people seem to be harder than ever to come by. But Chris Leguizamon, otherwise known as “Chris The Beer Educator” on Instagram, is one of them. As the education program manager at Pure Project in San Diego, California, Chris is in charge of teaching both his coworkers and consumers about the joys of craft beer, coffee, and mead—a role he takes very seriously, but always manages to do with his trademark ear-to-ear smile.  Chris has been a fixture in San Diego’s craft beer scene since 2014, and as one of only two Advanced Cicerones in the county as well as a Certified BJCP judge (with his eye on a National ranking), he’s easily one of the most knowledgeable folks in the local industry. But where he stands out goes beyond his positive attitude and almost inescapable enthusiasm for the beverage. It’s his absolute willingness to share everything he knows with anyone who wants to hear it.  In our conversation today, you’ll hear from Chris — his journey into beer, his identity as a first generation Colombian-American, why he does what he does, and the value of formal beer education, as well as where those programs need to evolve to engage with the next generation of aspiring beer experts from all backgrounds. The conversation wraps up with both of our takes on the global collaboration, Brave Noise: how we feel about it, what we hope comes from it, and the urgency of listening to the voices who so desperately need to be heard. 

Genuinely nice people seem to be harder than ever to come by. But Chris Leguizamon, otherwise known as “<a href="https://www.instagram.com/chris.thebeereducator/?hl=en" rel="nofollow" target="_blank">Chris The Beer Educator</a>” on Instagram, is one of them. As the education program manager at Pure Project in San Diego, California, Chris is in charge of teaching both his coworkers and consumers about the joys of craft beer, coffee, and mead—a role he takes very seriously, but always manages to do with his trademark ear-to-ear smile.  Chris has been a fixture in San Diego’s craft beer scene since 2014, and as one of only two Advanced Cicerones in the county as well as a Certified BJCP judge (with his eye on a National ranking), he’s easily one of the most knowledgeable folks in the local industry. But where he stands out goes beyond his positive attitude and almost inescapable enthusiasm for the beverage. It’s his absolute willingness to share everything he knows with anyone who wants to hear it.  In our conversation today, you’ll hear from Chris — his journey into beer, his identity as a first generation Colombian-American, why he does what he does, and the value of formal beer education, as well as where those programs need to evolve to engage with the next generation of aspiring beer experts from all backgrounds. The conversation wraps up with both of our takes on the global collaboration, Brave Noise: how we feel about it, what we hope comes from it, and the urgency of listening to the voices who so desperately need to be heard.

EP-326 Chris Leguizamon of Pure Project

My guest today is Chris Leguizamon, a beer educator and marketer living and working in San Diego and one of the new voices of craft beer. Chris has worked at several of southern California’s top breweries, including the aforementioned Stone and Alesmith, as a tour guide and brand ambassador. From his earliest work in the industry, Chris recognized the importance of education, both for himself and for visitors taking his tours. He has honed his approach to beer education tour by tour, helping to engage with his audience. And he’s pretty good at it. Or at least his girlfriend must think so. They met on one of his tours.San Diego is one of those beer cities that has incredible significance in the history of American craft beer. Heavyweights such as Stone, Port Brewing, the Lost Abbey, Alesmith, and others helped define what beer could be. But beer drinkers are a fickle lot and many of these OG breweries are struggling to redefine themselves in the new world of craft beer. Staying relevant isn’t easy, especially when you’ve been in the game a while. And while these folks try to figure out whether dry, bitter West Coast IPAs have any place in our new hazy world order, the undeniably positive side to all of this is all of the new voices we’re getting to hear from. For San Diegan Chris, beer education is the key to keeping the audience engaged.Chris uses his popular Instagram account (chris.thebeereducator) to promote knowledge about craft beer and to deepen connections to beer. Education is core to Chris’s beer identity, both personally and professionally. Through his hard work he’s even managed to achieve the Advanced Cicerone designation after studying on bus rides to his beer job. When the pandemic hit, Chris had to figure out how to migrate his beer education efforts, which had largely relied on tangible and in person events, to a new reality of learning at a distance. With the blessing and support of his employer, Pure Project, Chris took to hosting Instagram Live events and started a Virtual Book Club. Focused on taking his audience through beer writer Jeff Alworth’s The Beer Bible, Chris teamed up with a local beer store, Bottlecraft, to curate a monthly six-pack to accompany each episode of his book club. He also worked with Alworth’s publisher, Workman, to provide e-copies of the book to his audience at a discount.His education efforts are engaging, interesting, and creative, just the kind of energy that craft beer needs to sustain itself in an uncertain future. In our conversation, Chris and I discuss his beer education efforts, his success on social media, how he manages to avoid burning out when things get tough, and what makes a good tour guide. I start Chris out with a tough question and it leads to a loooooong pause in his response and some confusion. For more information on the Beer Edge Podcast, follow us on Twitter @thebeeredge. And visit Beer Edge for more articles and engaging content.Host: Andy CrouchGuest: Chris Leguizamon

My guest today is <a href="https://www.christhebeereducator.com/" rel="nofollow" target="_blank">Chris Leguizamon</a>, a beer educator and marketer living and working in San Diego and one of the new voices of craft beer. Chris has worked at several of southern California’s top breweries, including the aforementioned Stone and Alesmith, as a tour guide and brand ambassador. From his earliest work in the industry, Chris recognized the importance of education, both for himself and for visitors taking his tours. He has honed his approach to beer education tour by tour, helping to engage with his audience. And he’s pretty good at it. Or at least his girlfriend must think so. They met on one of his tours. San Diego is one of those beer cities that has incredible significance in the history of American craft beer. Heavyweights such as Stone, Port Brewing, the Lost Abbey, Alesmith, and others helped define what beer could be. But beer drinkers are a fickle lot and many of these OG breweries are struggling to redefine themselves in the new world of craft beer. Staying relevant isn’t easy, especially when you’ve been in the game a while. And while these folks try to figure out whether dry, bitter West Coast IPAs have any place in our new hazy world order, the undeniably positive side to all of this is all of the new voices we’re getting to hear from.  For San Diegan Chris, beer education is the key to keeping the audience engaged. Chris uses his popular Instagram account (<a href="https://www.instagram.com/chris.thebeereducator/" rel="nofollow" target="_blank">chris.thebeereducator</a>) to promote knowledge about craft beer and to deepen connections to beer. Education is core to Chris’s beer identity, both personally and professionally. Through his hard work he’s even managed to achieve the Advanced Cicerone designation after studying on bus rides to his beer job.  When the pandemic hit, Chris had to figure out how to migrate his beer education efforts, which had largely relied on tangible and in person events, to a new reality of learning at a distance. With the blessing and support of his employer, Pure Project, Chris took to hosting Instagram Live events and started a Virtual Book Club. Focused on taking his audience through beer writer Jeff Alworth’s The Beer Bible, Chris teamed up with a local beer store, Bottlecraft, to curate a monthly six-pack to accompany each episode of his book club. He also worked with Alworth’s publisher, Workman, to provide e-copies of the book to his audience at a discount. His education efforts are engaging, interesting, and creative, just the kind of energy that craft beer needs to sustain itself in an uncertain future.  In our conversation, Chris and I discuss his beer education efforts, his success on social media, how he manages to avoid burning out when things get tough, and what makes a good tour guide. I start Chris out with a tough question and it leads to a loooooong pause in his response and some confusion.  For more information on the Beer Edge Podcast, follow us on Twitter <a href="https://twitter.com/thebeeredge" rel="nofollow" target="_blank">@thebeeredge</a>. And visit <a href="https://www.beeredge.com/" rel="nofollow" target="_blank">Beer Edge</a> for more articles and engaging content.Host: <a href="http://www.beeredge.com/our-team/" rel="nofollow" target="_blank">Andy Crouch</a> Guest: Chris Leguizamon

Chris Leguizamon - Beer Educator

It’s time for a lesson on our favorite beverage with Chris Leguizamon aka The Beer Educator!  Chris is an advanced Cicerone and certified BJCP Beer Judge. From homebrewing to judging in beer competitions, he’s done it all. This week, we deconstruct some of our flagship beers, talk beer history, beer styles, brewing, glassware, and more! Aspiring Cicerones listen up as Chris shares his advice on the process! Want to learn more? Chris will be hosting a virtual book club that is meant to lift and empower the beer community! Follow Chris on Instagram to learn more about the virtual book club and stay connected @chris.thebeereducator .

It’s time for a lesson on our favorite beverage with Chris Leguizamon aka The Beer Educator! Chris is an advanced Cicerone and certified BJCP Beer Judge. From homebrewing to judging in beer competitions, he’s done it all. This week, we deconstruct some of our flagship beers, talk beer history, beer styles, brewing, glassware, and more! Aspiring Cicerones listen up as Chris shares his advice on the process! Want to learn more? Chris will be hosting a virtual book club that is meant to lift and empower the beer community! Follow Chris on Instagram to learn more about the virtual book club and stay connected @chris.thebeereducator .

Esta semana ON TAP... una charla con Chris Leguizamon, carismático, con grandes ideales y objetivos por cumplir, es uno de los 139 advanced cicerone que hay en el mundo y también es education program manager de Pure Brewing. Chris me cuenta cómo Pure se ha convertido en una de las cervecerías top de USA, qué hay detrás de cada release, su opinión sobre la cerveza de Baja California y por supuesto todos sus conocimientos como cicerone. ¡Un gran capítulo que espero lo disfruten tanto como yo!

Esta semana ON TAP... una charla con Chris Leguizamon, carismático, con grandes ideales y objetivos por cumplir, es uno de los 139 advanced cicerone que hay en el mundo y también es education program manager de Pure Brewing. Chris me cuenta cómo Pure se ha convertido en una de las cervecerías top de USA, qué hay detrás de cada release, su opinión sobre la cerveza de Baja California y por supuesto todos sus conocimientos como cicerone. ¡Un gran capítulo que espero lo disfruten tanto como yo!