Kathleen McFarlane's guest appearances

Kathleen McFarlane

CI to Eye

Seth Godin

John Berardi

Meghan Keaney Anderson

Bonnie Siegler

Cameron Herold

Jeff Hiller

Jenn Harris

David Stewart

Paula Scher

Adam Roberts

Sean Kelly

Mark Schaefer

Robin DiAngelo

Tom O'Connor

Christopher Williams

OwlTail

Kathleen McFarlane leads search initiatives at Capacity Interactive. Her team focuses on paid and organic search efforts for arts organizations. Recently, Google made significant changes to the Google Grant program. In this episode, Erik and Kathleen talk through this evolution and discuss how arts organizations can manage these changes. They also examine many of the updates to the Grant program, the continued importance of mobile, and how organic search should play a role in arts organizations' digital efforts.

<p>Kathleen McFarlane leads search initiatives at Capacity Interactive. Her team focuses on paid and organic search efforts for arts organizations. Recently, Google made significant changes to the Google Grant program. In this episode, Erik and Kathleen talk through this evolution and discuss how arts organizations can manage these changes. They also examine many of the updates to the Grant program, the continued importance of mobile, and how organic search should play a role in arts organizations' digital efforts.</p>

CI to Eye | What’s Happening to Google Grants?: Kathleen McFarlane