Mike Kleinemaß's guest appearances

Mike Kleinemaß

Leveraging Thought Leadership

B2B Marketing - A Guidebook for the Classroom to the Boardroom

Dorie Clark

Jon Levy

Kara Goldin

Mark Kenney

Michael Bungay Stanier

David Burkus

Ken Blanchard

Tom Peters

Jonathan Keyser

David Katz

David Komlos

David Benjamin

Niko Canner

Tom Schwab

Mark Goulston

OwlTail

Today’s guest is Mike Kleinemaß, Digital Marketing &amp; Communications Expert at ThyssenKrupp, a company that deals with engineering and construction of plant technology. Mike discusses how he came to thought leadership while doing other research and how it fits into his role in digital marketing. Bill and Mike discuss the place of platforms like Linkedin in B2B sales and why building a following and creating truly useful content for your prospective clients is important. In addition, Mike talks about the importance of building a relationship in which you are open and available to answering questions, having conversations, and engaging with your followership instead of just pushing out a message. Mike helped create a task force at ThyssenKrupp and explains how that came to be, the purpose of it, and why those involved need to understand their value within the organization and the impact they have. As a digital marketing and growth expert Mike shares some incredible knowledge that can be applied to any company or organization seeking to understand how to be successful in the digital space.   Three Key Takeaways: ·         As more digital transformations happen thought leaders need to understand the new journey their customers will undertake. ·         Thought leaders can gain a great deal of insight from examining the analytics of their social media and website.  That information can be used to create targeted sales strategies. ·         Becoming a thought leader for your organization will mean understanding the purpose and goals of the company, then building a strategy to convey that to the right people.

Today’s guest is <a href="https://www.linkedin.com/in/mikekleinemass/" rel="noopener nofollow" target="_blank">Mike Kleinemaß</a>, Digital Marketing &amp; Communications Expert at <a href="https://karriere.thyssenkrupp.com/en" rel="noopener nofollow" target="_blank">ThyssenKrupp</a>, a company that deals with engineering and construction of plant technology. Mike discusses how he came to thought leadership while doing other research and how it fits into his role in digital marketing. Bill and Mike discuss the place of platforms like Linkedin in B2B sales and why building a following and creating truly useful content for your prospective clients is important. In addition, Mike talks about the importance of building a relationship in which you are open and available to answering questions, having conversations, and engaging with your followership instead of just pushing out a message. Mike helped create a task force at ThyssenKrupp and explains how that came to be, the purpose of it, and why those involved need to understand their value within the organization and the impact they have. As a digital marketing and growth expert Mike shares some incredible knowledge that can be applied to any company or organization seeking to understand how to be successful in the digital space. Three Key Takeaways: ·         As more digital transformations happen thought leaders need to understand the new journey their customers will undertake. ·         Thought leaders can gain a great deal of insight from examining the analytics of their social media and website.  That information can be used to create targeted sales strategies. ·         Becoming a thought leader for your organization will mean understanding the purpose and goals of the company, then building a strategy to convey that to the right people.

Leveraging Thought Leadership |  Mike Kleinemaß | 270

Mike Kleinemass is well known in the German B2B Marketing community. He made Thyssenkrupp Industrial Solutions AG an international benchmark in modern digital B2B marketing. In this coffee talk Mike und Uwe are talking about their joint article on this new era in B2B Marketing. "There has not been at better time for B2B marketers as everything is changing and the current situation offers more opportunities than ever to innovative B2B marketers" says Mike. Tune in and find out what Mike and Uwe will talk about in their article  in the B2B Marketing Guidebook and what the role of a B2B marketer nowaday really means. Don´t miss to learn on how Mike made his way in leveraging Thyssenkrupp Industrial Solutions AG towards such an international benchmark in digital B2B marketing and what he himself considers as core success fsctors.--- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/messageSupport this podcast: https://anchor.fm/b2bmarketingguidebook/support

Mike Kleinemass is well known in the German B2B Marketing community. He made Thyssenkrupp Industrial Solutions AG an international benchmark in modern digital B2B marketing. In this coffee talk Mike und Uwe are talking about their joint article on this new era in B2B Marketing. "There has not been at better time for B2B marketers as everything is changing and the current situation offers more opportunities than ever to innovative B2B marketers" says Mike. Tune in and find out what Mike and Uwe will talk about in their article  in the B2B Marketing Guidebook and what the role of a B2B marketer nowaday really means. Don´t miss to learn on how Mike made his way in leveraging Thyssenkrupp Industrial Solutions AG towards such an international benchmark in digital B2B marketing and what he himself considers as core success fsctors. --- Send in a voice message: <a href="https://anchor.fm/b2bmarketingguidebook/message" rel="nofollow" target="_blank">https://anchor.fm/b2bmarketingguidebook/message</a> Support this podcast: <a href="https://anchor.fm/b2bmarketingguidebook/support" rel="payment nofollow" target="_blank">https://anchor.fm/b2bmarketingguidebook/support</a>

Into A New Era In B2B Marketing featuring Mike Kleinemaß (Global Digital Marketing & Communication Expert)