Katy Katz's guest appearances

Katy Katz

SEO Podcast The Unknown Secrets of Internet Marketing

Breakthrough Radio

Hank's Business and Marketing Tips

Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Sarah Evans

Jason Miller

Meghan Keaney Anderson

Tony Wright

Carmine Gallo

Peter Shankman

Charlie Gilkey

Dave Kerpen

Rand Fishkin

AJ Wilcox

David Meerman Scott

Chris Krimitsos

Cameron Herold

Larry Wilson

Cat Howell

OwlTail

Kendall Bird

What is the difference between a target market and a persona? Kendall Bird and Katy Katz explain that a target market is a segment while a persona is when you take all of your data and turn it into a person.    Lisa Buyer sat down with Kendall Bird and Katy Katz to talk about personas and why they matter. At the time of this interview, Kendall and Katy worked at Collegis Education. Nowadays, Kendall is currently the Social Media Manager at DKY, and Katy is the Director of Account Strategy at Marketing Refresh.    Kendall and Katy discuss what exactly a persona is, how to create one, and what it should include. Learn what they say are the five things you need to know about personas. To follow along with Kendall and Katy’s presentation on persona profiles click here.   “A persona is really taking all of your data and turning it into a person that represents a chunk of your market” - Katy Katz   Some topics discussed in this episode include:  What is a persona profile How to create a persona Five things to remember about personas Multiple personas Promotions and Contests  Dos and don'ts    Contact Kendall  Kendall’s LinkedIn Kendall’s Twitter    Contact Katy   Katy’s LinkedIn Katy’s Twitter    References and Links Mentioned  Kendall and Katy’s Presentation    Subscribe to &amp; Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

<h4>What is the difference between a target market and a persona? Kendall Bird and Katy Katz explain that a target market is a segment while a persona is when you take all of your data and turn it into a person. </h4> <p> </p> <p>Lisa Buyer sat down with Kendall Bird and Katy Katz to talk about personas and why they matter. At the time of this interview, Kendall and Katy worked at <a href="https://collegiseducation.com/" rel="nofollow" target="_blank">Collegis Education</a>. Nowadays, Kendall is currently the Social Media Manager at <a href="https://dkyinc.com/" rel="nofollow" target="_blank">DKY, </a>and Katy is the Director of Account Strategy at <a href="https://www.marketingrefresh.com/" rel="nofollow" target="_blank">Marketing Refresh</a>. </p> <p> </p> <p>Kendall and Katy discuss what exactly a persona is, how to create one, and what it should include. Learn what they say are the five things you need to know about personas.</p> <p>To follow along with Kendall and Katy’s presentation on persona profiles<a href="https://www.youtube.com/watch?v=kSHQH2H7uBU&amp;list=PLCQH62GSUbgipyZz7OaM8lh3xnQERmb3b&amp;index=32" rel="nofollow" target="_blank"> click here</a>. </p> <p><br></p> <p><strong>“A persona is really taking all of your data and turning it into a person that represents a chunk of your market” - Katy Katz</strong></p> <p> </p> <h4>Some topics discussed in this episode include:</h4> <ul> <li>What is a persona profile</li> <li>How to create a persona</li> <li>Five things to remember about personas</li> <li>Multiple personas</li> <li>Promotions and Contests </li> <li>Dos and don'ts</li> </ul> <h4> </h4> <h4>Contact Kendall</h4> <ul> <li>Kendall’s <a href="https://www.linkedin.com/in/kdbird/" rel="nofollow" target="_blank">LinkedIn</a></li> <li>Kendall’s <a href="https://twitter.com/simplymek" rel="nofollow" target="_blank">Twitter</a></li> </ul> <p> </p> <h4>Contact Katy </h4> <ul> <li>Katy’s <a href="https://www.linkedin.com/in/katykatztx/" rel="nofollow" target="_blank">LinkedIn</a></li> <li>Katy’s <a href="https://twitter.com/katykatztx?lang=en" rel="nofollow" target="_blank">Twitter</a></li> </ul> <p> </p> <h4>References and Links Mentioned</h4> <ul> <li>Kendall and Katy’s <a href="https://www.youtube.com/watch?v=kSHQH2H7uBU&amp;list=PLCQH62GSUbgipyZz7OaM8lh3xnQERmb3b&amp;index=32" rel="nofollow" target="_blank">Presentation </a></li> </ul> <p><br></p> <h4><strong>Subscribe to &amp; Review Social PR Secrets Podcast</strong></h4> <p>Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to<a href="https://podcasts.apple.com/us/podcast/social-pr-secrets/id1511209227" rel="nofollow" target="_blank"> iTunes</a>, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!</p>

Kendall Bird and Katy Katz on Persona Profiles

After I presented at Pubcon Austin, I decided to sit in on some of the other sessions. Here is a snippet of Katy Katz’s talk about social media content. Katy Katz on TwitterMarketing Refresh website

<p>After I presented at Pubcon Austin, I decided to sit in on some of the other sessions. Here is a snippet of Katy Katz’s talk about social media content. </p><p><a href="https://twitter.com/katykatztx" rel="nofollow" target="_blank">Katy Katz on Twitter</a></p><p><a href="https://www.marketingrefresh.com" rel="nofollow" target="_blank">Marketing Refresh website</a></p>

HMBT #213: Katy Katz at Pubcon Austin

Fractional CMO, Digital Marketing Strategist, and Leadership Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business. Breakthrough Radio is a global business radio show that delivers high impact &amp; pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday.Katy Katz, Houston IMA, Storytelling WorkshopFollow us &amp; ask your questions via twitter using #BBSradio. We love rewarding engagement. You are invited to visit radio show blog at www.thebreakthroughradio.com

Fractional CMO, Digital Marketing Strategist, and Leadership Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business. <br><br>Breakthrough Radio is a global business radio show that delivers high impact &amp; pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday.<br><br>Katy Katz, Houston IMA, Storytelling Workshop<br><br>Follow us &amp; ask your questions via twitter using #BBSradio.<br><br> We love rewarding engagement. You are invited to visit radio show blog at <a href="http://www.thebreakthroughradio.com" rel="nofollow" target="_blank">www.thebreakthroughradio.com</a>

Storytelling Workshop with Houston IMA - Katy Katz on #BBSradio