Anil Damodaran's guest appearances

Anil Damodaran

Happy Market Research Podcast

David Garcia

Steve Portigal

James Taylor

John Martin

Tom Anderson

Matt Lucas

Don Golden

David Wolfe

Richard Merrick

Nick Graham

Jessica Richards

Kristi Zuhlke

Harry Brignull

Emmanuel Probst

Stuart Crane

OwlTail

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Anil Damodaran, Vice President of Adomate at Course5 Intelligence. Find Anil Online:LinkedIn: https://www.linkedin.com/in/anildav/?originalSubdomain=in Website: https://www.course5i.com Find Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com [00:00]Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:31] Hi, this is Jamin. You are listening to Happy Market Research Podcast.My guest today is Anil Damodaran, Course5 Intelligence. I've had you (not you, specifically), but somebody else, right, on the podcast. [00:42]That's right. I believe you've spoken to Manish. [00:45]Yeah, that's right. Yeah, Manish. That's right. I like him very much actually. So, how are things going at Course5? [00:51]Very good. We're doing a lot of interesting new things and so, we're really excited to see where this year pans out.  [00:59]Tell us the audience, give a little context, what is Course5? [01:03]So, Course5 is a global, digital and analytics-based company. So, we focus on everything to do with digital AI and analytics and, basically, anything that you use data to make decisions that's where you would bring in Course5.  [01:25]Got it. Think about your favorite project. Describe that project for us. [01:32]Sure. So, I can talk about what we recently did with Microsoft. [01:38]Okay, good. I've heard of them. [01:40]So, my role at Course5 is that I manage a product called Adomate, and essentially, it's an advertising intelligence system that allows you to analyze video creatives and ad testing data, and then really be able to identify variables that move and ad up or down in terms of engagement, provide meta-level analysis in terms of overall ads and things like that. So, we did this project with Microsoft recently, and we had some really interesting learnings in terms of what specific kind of variables were important. When you say look across the purchase funnel—all the way from awareness to perception to impact—what variables seem to be driving a campaign up or down. So, we had a really interesting project, and I just spoke about it at the event as well. [02:43]I apologize about missing it; I will pick it up though ‘cause they're going to be releasing the speaking sessions on their app. So, I'll definitely listen to it there. Thank you for giving me the heads up. Separating out a purchase decision based on a set of factors is hard to do and very powerful because then you start understanding exactly how you need and what you need to talk to to your customer personas in order to help connect with them on an emotional level. Are you doing anything in the qualitative space? Are you incorporating any qualitative type data into your analytics or reports? [03:18]Yes. So, for example, if you're looking at open-ended coding data that's coming in from your survey results, or if you're looking at user-generated comments that are coming in from social data, all of that text analytics, that's how we would bring in the qualitative piece of it.

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Anil Damodaran, Vice President of Adomate at Course5 Intelligence. Find Anil Online: LinkedIn: <a href="https://www.linkedin.com/in/anildav/?originalSubdomain=in" rel="nofollow" target="_blank">https://www.linkedin.com/in/anildav/?originalSubdomain=in</a> Website: <a href="https://www.course5i.com" rel="nofollow" target="_blank">https://www.course5i.com</a> Find Jamin Online: Email: jamin@happymr.com  LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazil" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazil</a> Twitter: <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a>  LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a>  Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a>  Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  [00:00] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:31] Hi, this is Jamin. You are listening to Happy Market Research Podcast. My guest today is Anil Damodaran, Course5 Intelligence. I've had you (not you, specifically), but somebody else, right, on the podcast. [00:42] That's right. I believe you've spoken to Manish. [00:45] Yeah, that's right. Yeah, Manish. That's right. I like him very much actually. So, how are things going at Course5? [00:51] Very good. We're doing a lot of interesting new things and so, we're really excited to see where this year pans out. [00:59] Tell us the audience, give a little context, what is Course5? [01:03] So, Course5 is a global, digital and analytics-based company. So, we focus on everything to do with digital AI and analytics and, basically, anything that you use data to make decisions that's where you would bring in Course5. [01:25] Got it. Think about your favorite project. Describe that project for us. [01:32] Sure. So, I can talk about what we recently did with Microsoft. [01:38] Okay, good. I've heard of them. [01:40] So, my role at Course5 is that I manage a product called Adomate, and essentially, it's an advertising intelligence system that allows you to analyze video creatives and ad testing data, and then really be able to identify variables that move and ad up or down in terms of engagement, provide meta-level analysis in terms of overall ads and things like that. So, we did this project with Microsoft recently, and we had some really interesting learnings in terms of what specific kind of variables were important. When you say look across the purchase funnel—all the way from awareness to perception to impact—what variables seem to be driving a campaign up or down. So, we had a really interesting project, and I just spoke about it at the event as well. [02:43] I apologize about missing it; I will pick it up though ‘cause they're going to be releasing the speaking sessions on their app. So, I'll definitely listen to it there. Thank you for giving me the heads up. Separating out a purchase decision based on a set of factors is hard to do and very powerful because then you start understanding exactly how you need and what you need to talk to to your customer personas in order to help connect with them on an emotional level. Are you doing anything in the qualitative space? Are you incorporating any qualitative type data into your analytics or reports? [03:18] Yes. So, for example, if you're looking at open-ended coding data that's coming in from your survey results, or if you're looking at user-generated comments that are coming in from social data, all of that text analytics, that's how we would bring in the qualitative piece of it.

2019 CRC Series - Anil Damodaran - Course5 Intelligence