Seth Arenstein's guest appearances

Seth Arenstein

On Message

Flack Pack

PRfect Pitch

Harold Burson

Rob Walch

Joel Osteen

Andrew Yang

Mike Bloomberg

Barry Friedman

Sacha Baron Cohen

Lance Armstrong

Howard Bloom

David Meerman Scott

Jonathan Small

Megan Rapinoe

Mignon Fogarty

Jefferson Graham

Edward Bernays

OwlTail

This week, the very busy and insightful Seth Arenstein joins the show. When he’s not making people laugh through his improv comedy, Seth is the Editor of PRNews, host of many PRNews webinars and programs, an award-winning journalist, and television critic, contributing weekly columns to CableFAX Daily. Seth talks about the type of pitch that gets him excited, what happens when sensitive information is accidentally leaked, and why it’s important to set the ground rules before meeting with a journalist. He also stresses the importance of knowing your niche, double checking your work, and why “pitch and pray” isn’t always the best option!

Knowing the Niche of Your Pitch with Seth Arenstein

On the pod this week: We're chatting with the editor of PR News, Seth Arenstein. Plus we discuss the President Trump's upcoming rally in Orlando and the departure of White House Press Secretary Sarah Sanders.

84: Interview with Seth Arenstein, Editor of PR News

Fred Cook

Is PR suffering at the hands of the White House communications operation? We explore the issue this week.  We explore a poll done by USC’s Center for Public Relations that asked PR pros whether they thought the actions of the White House comms shop were harming their own credibility as public relations advisors.  The survey presented a popular result, but, based on the people responding, we’ve got our questions about the findings. We interview Fred Cook, Director of USC’s public relations think tank to find out what’s going on, and then we hear from Seth Arenstein, the editor of PR News in Washington, D.C., to get his take on the poll results. Additional Link:  PRWeek story about the USC poll

Is PR suffering at the hands of the White House communications operation? We explore the issue this week.  We explore a poll done by USC’s Center for Public Relations that asked PR pros whether they thought the actions of the White House comms shop were harming their own credibility as public relations advisors.  <a href="https://annenberg.usc.edu/news/faculty-research/white-house-communications-team-impacts-perception-public-relations-profession" rel="nofollow" target="_blank">The survey</a> presented a popular result, but, based on the people responding, we’ve got our questions about the findings. We interview <a href="https://annenberg.usc.edu/faculty/journalism/fred-cook" rel="nofollow" target="_blank">Fred Cook</a>, Director of USC’s public relations think tank to find out what’s going on, and then we hear from <a href="https://www.prnewsonline.com/speakers/seth-arenstein/" rel="nofollow" target="_blank">Seth Arenstein</a>, the editor of <a href="https://www.prnewsonline.com/" rel="nofollow" target="_blank">PR News</a> in Washington, D.C., to get his take on the poll results. Additional Link: <ul> <li><a href="https://www.prweek.com/article/1436969/pr-pros-white-house-comms-team-harming-industrys-reputation" rel="nofollow" target="_blank">PRWeek story</a> about the USC poll</li></ul>

Is the White House Hurting the PR Pro’s Rep? Ft. USC's Fred Cook and PR News' Seth Arenstein