Brad Liski's guest appearances

Brad Liski

People of Packaging Podcast

Climate Changers

Purpose and Profit with Kathy Varol

OwlTail

Brad Liski is a social entrepreneur and the CEO of British Columbia-based Tru Earth, a global household cleaning product company focused on biodegradability and the elimination of single-use plastic waste.  In 2022, Tru Earth partnered with Ocean Wise to launch the American Shoreline Clean-up Program.   Brad was recently named a Sustainability Leader by Canada’s Clean50 for 2022. Other awards Brad and Tru Earth have received include B.C.’s CEO of the year, B.C.’s Top Exporter of the Year, and Best Eco-Friendly Household Product Company 2022.   To learn more about the TruEarthMovement, go to  tru.earth.   In this episode we discuss:  ●      The most sustainable innovation in laundry detergent (ever)  ●      Why Tru Earth manufacturers in North America  ●      Tru Earth’s secret for attracting top talent  ●      The recipe behind Tru Earth’s record 4-year growth     Key Takeaways:  When you create a product that aligns with consumer values, makes life easier, and fixes a market need for both consumers and retailers, magic happens. The market rewards smart solutions, and we need more smart solutions like Tru Earth’s eco-strips across industries. What we measure shows what we value. Brad talked about the two main metrics that Tru Earth uses to measure success: 1) how many plastic bottles Tru Earth has eliminated from shelves, homes, and ultimately landfills; and 2) how many loads of laundry they’ve donated. These metrics have incredible power because they are meaningful. These metrics are a reason to get out of bed in the morning, a reason to innovate new solutions, and a reason for employees to engage deeply with work. What are you measuring at work? We sell our potential short when we set our sights too low. Focusing only on extrinsic metrics, like revenue and market share, is setting your sights too low. But when you tap into someone’s intrinsic desire to make a difference, when your metrics show a deep meaning for why your company exists in the world, you unleash a force more powerful than anything found in a traditional business model. Recycling plastic is not going to solve our plastic waste problem. Only 5% of plastic is recycled, which means 95% of plastic—year after year—ends up in landfills,  polluting our waters, or being incinerated (which hurts our air).  This is a call to action for changemakers across industries to innovate solutions that eliminate plastic, especially single-use plastic. This type of innovation is not only important and meaningful, but it can also be incredibly profitable.     References:  ●      Tru Earth  ●      You can learn more about polyvinyl alcohol (PVA) and its use in dishwashing detergent pods  here.  ●      The Greenpeace report on plastic recycling can be read   here.  ●      Ocean Wise  ○      Shoreline Cleanup conservation program  ●      entrepreneurship@UBC   Connect &amp; Share: If you enjoy the podcast, would you please consider leaving a short review on   Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them!   If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good!    Subscribe to the Purpose and Profit newsletter to make sure you don’t miss future episodes.   This podcast is for you, the listener. I’d love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at  info@KathyVarol.com.

Brad Liski is a social entrepreneur and the CEO of British Columbia-based Tru Earth, a global household cleaning product company focused on biodegradability and the elimination of single-use plastic waste.  In 2022, Tru Earth partnered with Ocean Wise to launch the American Shoreline Clean-up Program. Brad was recently named a Sustainability Leader by Canada’s Clean50 for 2022. Other awards Brad and Tru Earth have received include B.C.’s CEO of the year, B.C.’s Top Exporter of the Year, and Best Eco-Friendly Household Product Company 2022. To learn more about the TruEarthMovement, go to <a href="https://www.tru.earth/Tru-Impact" rel="nofollow" target="_blank"> tru.earth</a>. In this episode we discuss: ●      The most sustainable innovation in laundry detergent (ever) ●      Why Tru Earth manufacturers in North America ●      Tru Earth’s secret for attracting top talent ●      The recipe behind Tru Earth’s record 4-year growth Key Takeaways: <ol> <li>When you create a product that aligns with consumer values, makes life easier, and fixes a market need for both consumers and retailers, magic happens. The market rewards smart solutions, and we need more smart solutions like Tru Earth’s eco-strips across industries.</li> <li>What we measure shows what we value. Brad talked about the two main metrics that Tru Earth uses to measure success: 1) how many plastic bottles Tru Earth has eliminated from shelves, homes, and ultimately landfills; and 2) how many loads of laundry they’ve donated. These metrics have incredible power because they are meaningful. These metrics are a reason to get out of bed in the morning, a reason to innovate new solutions, and a reason for employees to engage deeply with work. What are you measuring at work? We sell our potential short when we set our sights too low. Focusing only on extrinsic metrics, like revenue and market share, is setting your sights too low. But when you tap into someone’s intrinsic desire to make a difference, when your metrics show a deep meaning for why your company exists in the world, you unleash a force more powerful than anything found in a traditional business model.</li> <li>Recycling plastic is not going to solve our plastic waste problem. Only 5% of plastic is recycled, which means 95% of plastic—year after year—ends up in landfills,  polluting our waters, or being incinerated (which hurts our air).  This is a call to action for changemakers across industries to innovate solutions that eliminate plastic, especially single-use plastic. This type of innovation is not only important and meaningful, but it can also be incredibly profitable. </li> </ol> References: ●      <a href="https://www.tru.earth/" rel="nofollow" target="_blank">Tru Earth</a> ●      You can learn more about polyvinyl alcohol (PVA) and its use in dishwashing detergent pods <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8199957/" rel="nofollow" target="_blank"> here</a>. ●      The Greenpeace report on plastic recycling can be read <a href="https://www.greenpeace.org/usa/news/new-greenpeace-report-plastic-recycling-is-a-dead-end-street-year-after-year-plastic-recycling-declines-even-as-plastic-waste-increases/" rel="nofollow" target="_blank"> here</a>. ●      <a href="https://www.ocean.org/" rel="nofollow" target="_blank">Ocean Wise</a> ○      <a href="https://shorelinecleanup.org/" rel="nofollow" target="_blank">Shoreline Cleanup</a> conservation program ●      <a href="https://entrepreneurship.ubc.ca/" rel="nofollow" target="_blank">entrepreneurship@UBC</a> Connect &amp; Share: If you enjoy the podcast, would you please consider leaving a short review on <a href="https://podcasts.apple.com/us/podcast/purpose-and-profit-with-kathy-varol/id1553541246" rel="nofollow" target="_blank"> Apple Podcasts/iTunes</a>? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them! If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good! <a href="https://prodigious-producer-1190.ck.page/a6d86804b4" rel="nofollow" target="_blank"> Subscribe</a> to the Purpose and Profit newsletter to make sure you don’t miss future episodes. This podcast is for you, the listener. I’d love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at <a href="mailto:info@KathyVarol.com"> info@KathyVarol.com</a>.

52. Brad Liski on Saving the Planet One Load of Laundry at a Time

Brad Liski is a social entrepreneur and the CEO of British Columbia-based Tru Earth, a global household cleaning product company focused on biodegradability and the elimination of waste.  The company is one of several founded in his lifetime, but the first that inspires him to wake up every morning excited to make a difference.   Liski is a member of the Board of the Salish Sea Research &amp; Education Society and is passionate about the environment and causing disruption for the betterment of the planet. He has also built a strong partnership between Tru Earth and the global conservation organization, Ocean Wise. Together, the two organizations have founded the American Shoreline Clean-up Program to encourage others to get involved in the fight to save the oceans and the planet.  In addition, Liski is a leader in positioning companies and brands for dynamic growth and profitable expansion; he has a long and verifiable record of success leading start-up, high growth, acquisition, merger and receivership operations.  Liski believes that the best thing we can do to save the planet is to educate young people. He lives out this passion as a mentor at Entrepreneurship @ University of British Columbia focusing on climate solutions.   Liski was recently named a Sustainability Leader by Canada’s Clean50 for 2022. As the leader in the Retail Product category, he has been recognized for making the most significant impact in helping Canada reach our climate targets. Other awards Liski and Tru Earth have received include B.C.’s CEO of the year, B.C.’s Top Exporter of the Year, and Best Eco-Friendly Household Product Company 2022.

Brad Liski is a social entrepreneur and the CEO of British Columbia-based Tru Earth, a global household cleaning product company focused on biodegradability and the elimination of waste. The company is one of several founded in his lifetime, but the first that inspires him to wake up every morning excited to make a difference. Liski is a member of the Board of the Salish Sea Research &amp; Education Society and is passionate about the environment and causing disruption for the betterment of the planet. He has also built a strong partnership between Tru Earth and the global conservation organization, Ocean Wise. Together, the two organizations have founded the American Shoreline Clean-up Program to encourage others to get involved in the fight to save the oceans and the planet. In addition, Liski is a leader in positioning companies and brands for dynamic growth and profitable expansion; he has a long and verifiable record of success leading start-up, high growth, acquisition, merger and receivership operations. Liski believes that the best thing we can do to save the planet is to educate young people. He lives out this passion as a mentor at Entrepreneurship @ University of British Columbia focusing on climate solutions. Liski was recently named a Sustainability Leader by Canada’s Clean50 for 2022. As the leader in the Retail Product category, he has been recognized for making the most significant impact in helping Canada reach our climate targets. Other awards Liski and Tru Earth have received include B.C.’s CEO of the year, B.C.’s Top Exporter of the Year, and Best Eco-Friendly Household Product Company 2022.

Eradicating Single Use Plastic with Brad Liski

Brad Liski and his team are creating a movement! You can join the #truearthmovement by going to tru.earth today Get full access to Packaging Is Awesome with Adam Peek at www.packagingisawesome.com/subscribe

Brad Liski and his team are creating a movement! You can join the #truearthmovement by going to tru.earth today Get full access to Packaging Is Awesome with Adam Peek at <a href="https://www.packagingisawesome.com/subscribe?utm_medium=podcast&amp;utm_campaign=CTA_4" rel="nofollow" target="_blank">www.packagingisawesome.com/subscribe</a>