Alysha DeMarsh's guest appearances

Alysha DeMarsh

Get Back To Design: Design Business | Designer | Creative Business

The 6-Figure Freelancer Podcast | Freelancing | Entrepreneurship | Clients | Finances | Motivation | Personal Development | Mindset

The Empowered CEO Show

Jason Resnick

Kelsey Baldwin

Cassandra Wilder

Martina Fink

Kaye Putnam

Matt Baker

Tushar Jain

Kristin Kaplan

Katie Scott

Nicolas Cole

Josh Hall

Lauren Tickner

Lisa Thompson

Ashley Copeland

Erin Flynn

OwlTail

Today's episode is an exciting one, as I'm speaking with one of my favorite people of all time, Alysha of Basil and Bark. We talk about how Alysha has built her business to revolve around her lifestyle, her mental health, her happiness, and all the things that she feels is enough as a person. This is one of the most powerful episodes that I've recorded for the podcast. It will change everything in business for you, as mental health is crucial to building a business that you love. If you absolutely loved this episode, be sure to take a screenshot &amp; share it on social media, tagging me @elleymae! I love you &amp; cannot wait to speak with you in the next episode, Elley xo Steal my daily to-do list &amp; learn how I have consistent 5-figure months working 20 hours (or less!) per week ➡️ elleymae.com/ceo-list   🖤 WEBSITE: https://elleymae.com 🖤 INSTAGRAM: https://instagram.com/elleymae 🖤 1:1 COACHING: https://elleymae.com/private-coaching 🖤 PROGRAMS: https://elleymae.com/shop      Follow Alysha at: ∙ WEBSITE: https://basilandbark.com ∙ INSTAGRAM: https://instagram.com/basilandbark

Today's episode is an exciting one, as I'm speaking with one of my favorite people of all time, Alysha of Basil and Bark. We talk about how Alysha has built her business to revolve around her lifestyle, her mental health, her happiness, and all the things that she feels is enough as a person. This is one of the most powerful episodes that I've recorded for the podcast. It will change everything in business for you, as mental health is crucial to building a business that you love. If you absolutely loved this episode, be sure to take a screenshot &amp; share it on social media, tagging me @elleymae! I love you &amp; cannot wait to speak with you in the next episode, Elley xo Steal my daily to-do list &amp; learn how I have consistent 5-figure months working 20 hours (or less!) per week ➡️ <a href="https://elleymae.com/ceo-list" rel="nofollow" target="_blank">elleymae.com/ceo-list</a> 🖤 WEBSITE: <a href="https://elleymae.com" rel="nofollow" target="_blank">https://elleymae.com</a> 🖤 INSTAGRAM: <a href="https://instagram.com/elleymae" rel="nofollow" target="_blank">https://instagram.com/elleymae</a> 🖤 1:1 COACHING: <a href="https://elleymae.com/private-coaching" rel="nofollow" target="_blank">https://elleymae.com/private-coaching</a> 🖤 PROGRAMS: <a href="https://elleymae.com/flow" rel="nofollow" target="_blank">https://elleymae.com/shop</a>     Follow Alysha at: ∙ WEBSITE: <a href="https://basilandbark.com/" rel="nofollow noopener noreferrer" target="_blank">https://basilandbark.com</a> ∙ INSTAGRAM: <a href="https://instagram.com/basilandbark" rel="nofollow noopener noreferrer" target="_blank">https://instagram.com/basilandbark</a>

029. Mental Health & Creating a Business By Design with Alysha DeMarsh

One of the most popular topics of conversation for online business owners, particularly designers, over the past year has definitely been how to create more passive income. In fact, it’s such a big deal that in episode 66, we broke down a variety of ways you can do exactly that for your brand, including tons of examples.We know that many of you are curious about how you can make passive income or even transition your business to solely passive income, so we invited Alysha DeMarsh from Basil and Bark onto the show!In this episode she shares all about how she built up a successful shop on Creative Market, stopped taking on 1:1 client work, how she gets ideas for new products and more!Subscribe on iTunesAlysha’s JourneyAlysha originally started at a small agency where she was focused on creating editorial work for one client. She loved it so much, but it was a super small agency so she went to work for a start up. Unfortunately, 8 months later she was laid off, and within the next 5 weeks she and her boyfriend packed up, flew across Canada, bought a house, and moved over.At the end of 2017 she started freelancing, and Alysha shares that her project was creating graphics for a Pinterest consultant and her business just went from there.Where her interest in digital products came fromSince her first client was a Pinterest consultant, she had created templates that she could use to quickly create graphics and send over to the client. The client told Alysha that it would be a good idea to sell templates even before Alysha had a website (talk about a great client!). Around March of 2018, Alysha didn’t want to chase clients and was doing pretty well in terms of getting potential clients to come to her. So, she wanted to spend her free time creating products that she could just sell. Since a lot of people had been complimenting her Pinterest graphics, she decided to create her first products. Why she started on Creative MarketWhen she launched her products initially, she just had a simple page on her website to sell them, and it went pretty well. However, another business owner mentioned to Alysha that she should put her templates on Creative Market, so she put them on the platform thinking that there were so many shops and products that no one would buy anything she sold. Anytime someone asks her about selling on Creative Market, she recommends starting over on that platform and building up a good amount of income there before you transition everything on your website to mention your digital products. Why she transitioned away from clients to focus on digital productsWith the type of services she was offering, her clients wanted a quicker turnaround. So, Alysha always wanted to provide clients with the best turnaround, which meant usually within 3 days she would give something back to them. While that was good for her clients, that wasn’t something she wanted to keep up herself since she likes to have more freedom with the amount of work she’s doing and when.She says she really enjoys just spending days playing around with making different products and selling them, which is her perfect job so she wanted to continue to focus on just doing that.The steps she took to help make that transitionOne of the main steps she took to make the transition from clients to passive income was to change her website copy. It took her a little while to change what she had created and build it back up with the new direction of her business.Also, working on starting to become known more for her templates than her client work. Alysha shared that there were a lot of people messaging her on Instagram who were interested in getting her templates or were sharing that they had just purchased them. That ultimately made her more comfortable and confident since the audience she had built up was interested in her templates not just her services.Alysha’s tips on growing her shopShe says there’s an idea that a lot of people believe about creating a product once and then just letting it sell itself, but she believes in taking the time to refine and improve what she’s selling. So she works on developing her existing products more as well as creating new products to sell.Alysha also points out that if customers like the products you sell, why not give them more to choose from to keep them coming back for more? She uses a great analogy that a clothing store provides a lot of different options that make us want to go back and buy more, and you can run your digital product shop the same way. How to get ideas for digital productsAlysha says even though it sounds really corny, it’s so important to know your customer. Once she figured out the exact point her audience was in their business and what they were really struggling with + what they’d be Googling to solve that problem, that was the point she realized what sort of system of products she needed to be selling. She says now it’s obvious to look at her ideal customer and know exactly what they need. How she decides what to create first for her shopShe says part of it comes down to which ideas her audience has been asking for more recently because that means she has the opportunity to let those people know that the product is available. She’ll also try to look at product ideas that aren’t already on Creative Market or that aren’t terribly popular yet. Tips on how you can get started with passive incomeAlysha’s recommendation is to take a look at what your clients are continuously asking you for – whether it’s a specific product or a certain style. Her clients consistently were asking her for roadmap templates, so she made a roadmap template to sell in her shop. She says when you have a client who asks you for something and are willing to pay good money for it, there are probably 5-10 people who can’t afford working with you 1:1, but they also need that thing that your client does. Also, Alysha says check Creative Market to see if your product would fit there, which she says that as a designer it likely would. Learn more about AlyshaAlysha is the designer behind Basil &amp; Bark, a freelance design business turned template shop that she named after her pets. Through selling social media and content marketing templates on Creative Market and on her Squarespace shop, Alysha has been able to help thousands of online business owners instead of just the ones she could fit into her schedule. She’s also been able to triple her previous salary while living a life on her own terms. Alysha is also the founder of Digital Product Boss, an online course that teaches designers and creative service providers how to start and scale digital product shops with Creative Market.Creative Market | Website | 4 Essential Steps to Transition from Designer to Digital Product BossThe post 076: Transitioning from Clients to Passive Income with Alysha DeMarsh appeared first on Get Back To Design.

One of the most popular topics of conversation for online business owners, particularly designers, over the past year has definitely been how to create more passive income. In fact, it’s such a big deal that in episode 66, we broke down a variety of ways you can do exactly that for your brand, including tons of examples.We know that many of you are curious about how you can make passive income or even transition your business to solely passive income, so we invited Alysha DeMarsh from Basil and Bark onto the show!In this episode she shares all about how she built up a successful shop on Creative Market, stopped taking on 1:1 client work, how she gets ideas for new products and more!<a href="https://itunes.apple.com/us/podcast/get-back-to-design-design-business-designer-creative/id1215076478" rel="noopener noreferrer nofollow" target="_blank">Subscribe on iTunes</a><h2>Alysha’s Journey</h2>Alysha originally started at a small agency where she was focused on creating editorial work for one client. She loved it so much, but it was a super small agency so she went to work for a start up. Unfortunately, 8 months later she was laid off, and within the next 5 weeks she and her boyfriend packed up, flew across Canada, bought a house, and moved over.At the end of 2017 she started freelancing, and Alysha shares that her project was creating graphics for a Pinterest consultant and her business just went from there.<h2>Where her interest in digital products came from</h2>Since her first client was a Pinterest consultant, she had created templates that she could use to quickly create graphics and send over to the client. The client told Alysha that it would be a good idea to sell templates even before Alysha had a website (talk about a great client!). Around March of 2018, Alysha didn’t want to chase clients and was doing pretty well in terms of getting potential clients to come to her. So, she wanted to spend her free time creating products that she could just sell. Since a lot of people had been complimenting her Pinterest graphics, she decided to create her first products. <h2>Why she started on Creative Market</h2>When she launched her products initially, she just had a simple page on her website to sell them, and it went pretty well. However, another business owner mentioned to Alysha that she should put her templates on Creative Market, so she put them on the platform thinking that there were so many shops and products that no one would buy anything she sold. Anytime someone asks her about selling on Creative Market, she recommends starting over on that platform and building up a good amount of income there before you transition everything on your website to mention your digital products. <h2>Why she transitioned away from clients to focus on digital products</h2>With the type of services she was offering, her clients wanted a quicker turnaround. So, Alysha always wanted to provide clients with the best turnaround, which meant usually within 3 days she would give something back to them. While that was good for her clients, that wasn’t something she wanted to keep up herself since she likes to have more freedom with the amount of work she’s doing and when.She says she really enjoys just spending days playing around with making different products and selling them, which is her perfect job so she wanted to continue to focus on just doing that.<h2>The steps she took to help make that transition</h2>One of the main steps she took to make the transition from clients to passive income was to change her website copy. It took her a little while to change what she had created and build it back up with the new direction of her business.Also, working on starting to become known more for her templates than her client work. Alysha shared that there were a lot of people messaging her on Instagram who were interested in getting her templates or were sharing that they had just purchased them. That ultimately made her more comfortable and confident since the audience she had built up was interested in her templates not just her services.<h2>Alysha’s tips on growing her shop</h2>She says there’s an idea that a lot of people believe about creating a product once and then just letting it sell itself, but she believes in taking the time to refine and improve what she’s selling. So she works on developing her existing products more as well as creating new products to sell.Alysha also points out that if customers like the products you sell, why not give them more to choose from to keep them coming back for more? She uses a great analogy that a clothing store provides a lot of different options that make us want to go back and buy more, and you can run your digital product shop the same way. <h2>How to get ideas for digital products</h2>Alysha says even though it sounds really corny, it’s so important to know your customer. Once she figured out the exact point her audience was in their business and what they were really struggling with + what they’d be Googling to solve that problem, that was the point she realized what sort of system of products she needed to be selling. She says now it’s obvious to look at her ideal customer and know exactly what they need. <h2>How she decides what to create first for her shop</h2>She says part of it comes down to which ideas her audience has been asking for more recently because that means she has the opportunity to let those people know that the product is available. She’ll also try to look at product ideas that aren’t already on Creative Market or that aren’t terribly popular yet. <h2>Tips on how you can get started with passive income</h2>Alysha’s recommendation is to take a look at what your clients are continuously asking you for – whether it’s a specific product or a certain style. Her clients consistently were asking her for roadmap templates, so she made a roadmap template to sell in her shop. She says when you have a client who asks you for something and are willing to pay good money for it, there are probably 5-10 people who can’t afford working with you 1:1, but they also need that thing that your client does. Also, Alysha says check Creative Market to see if your product would fit there, which she says that as a designer it likely would. <h3>Learn more about Alysha</h3>Alysha is the designer behind Basil &amp; Bark, a freelance design business turned template shop that she named after her pets. Through selling social media and content marketing templates on Creative Market and on her Squarespace shop, Alysha has been able to help thousands of online business owners instead of just the ones she could fit into her schedule. She’s also been able to triple her previous salary while living a life on her own terms. Alysha is also the founder of Digital Product Boss, an online course that teaches designers and creative service providers how to start and scale digital product shops with Creative Market.<a href="http://www.creativemarket.com/basilandbark" rel="noreferrer noopener nofollow" target="_blank">Creative Market</a> | <a href="http://www.basilandbark.com/" rel="noreferrer noopener nofollow" target="_blank">Website</a> | <a href="https://basilandbark.mykajabi.com/a/14332/D7GVaphv" rel="noreferrer noopener nofollow" target="_blank">4 Essential Steps to Transition from Designer to Digital Product Boss</a>The post <a href="https://getbacktodesign.co/076/" rel="nofollow" target="_blank">076: Transitioning from Clients to Passive Income with Alysha DeMarsh</a> appeared first on <a href="https://getbacktodesign.co" rel="nofollow" target="_blank">Get Back To Design</a>.

076: Transitioning from Clients to Passive Income with Alysha DeMarsh

This is a very special episode. Alysha DeMarsh from Basil and Bark is back on the BSQ podcast! We catch up from where we left off in episode 60, Freelance Hacks: Find Alignment, Build an Email List, and Create Multiple Streams of Income, and discuss her new course for Digital Creatives as well as her new passion, supporting female entrepreneurs with mental illness.   After a recent introspective meditation, Alysha was able to identify her root causes of anxiety. When she went back to the drawing board she envisioned a new way to approach her (already thriving) business in order for it to align with her unlimited true self. We can all learn a lot from Alysha’s transparency and confidence as she levels up and takes on her new challenges.   This episode is full of golden nuggets. We talk about creating opportunities for bringing in a passive income, techniques for leveling up, why you should feel confident in charging your clients what you are worth and so much more!   In today’s episode you will learn:  How to identify and act on your true alignment The benefits of working with a coach to level up How to feel confident charging what you are worth   Related BSQ Podcasts: Freelance Hacks: Find Alignment, Build an Email List, and Create Multiple Streams of Income How to Confidently and Effectively Ask for a RaiseHow to Create a Long-Term Vision + Actionable Game Plan for Your Life  Connect with Alysha! Basil and Bark Website CreativeMarket – Basil &amp; Bark Instagram @basilandbark Digital Product Boss   Web Page:   Check out my website at http://avanimiriyala.com. Follow me on social media @AvaniMiriyala – can’t wait to hang out with you there!

This is a very special episode. Alysha DeMarsh from <a href="https://www.basilandbark.com/" rel="nofollow" target="_blank">Basil and Bark</a> is back on the <a href="http://avanimiriyala.com/category/podcast/" rel="nofollow" target="_blank">BSQ podcast</a>! We catch up from where we left off in episode 60, <a href="http://avanimiriyala.com/freelance-hacks/" rel="nofollow" target="_blank">Freelance Hacks: Find Alignment, Build an Email List, and Create Multiple Streams of Income</a>, and discuss her new course for Digital Creatives as well as her new passion, supporting female entrepreneurs with mental illness. After a recent introspective meditation, Alysha was able to identify her root causes of anxiety. When she went back to the drawing board she envisioned a new way to approach her (already thriving) business in order for it to align with her unlimited true self. We can all learn a lot from Alysha’s transparency and confidence as she levels up and takes on her new challenges. This episode is full of golden nuggets. We talk about creating opportunities for bringing in a passive income, techniques for leveling up, why you should feel confident in charging your clients what you are worth and so much more! In today’s episode you will learn: <ul> <li>How to identify and act on your true alignment</li> <li>The benefits of working with a coach to level up</li> <li>How to feel confident charging what you are worth</li> </ul> Related BSQ Podcasts: <a href="http://avanimiriyala.com/freelance-hacks/" rel="nofollow" target="_blank">Freelance Hacks: Find Alignment, Build an Email List, and Create Multiple Streams of Income</a> <a href="http://avanimiriyala.com/003-raise/" rel="nofollow" target="_blank">How to Confidently and Effectively Ask for a Raise</a><a href="http://avanimiriyala.com/gameplan/" rel="nofollow" target="_blank">How to Create a Long-Term Vision + Actionable Game Plan for Your Life</a> Connect with Alysha! <a href="https://www.basilandbark.com/" rel="nofollow" target="_blank">Basil and Bark Website</a> <a href="https://creativemarket.com/basilandbark" rel="nofollow" target="_blank">CreativeMarket – Basil &amp; Bark</a> <a href="http://instagram.com/basilandbark" rel="nofollow" target="_blank">Instagram @basilandbark</a> <a href="https://www.digitalproductboss.com/" rel="nofollow" target="_blank">Digital Product Boss</a> Web Page: Check out my website at <a href="http://avanimiriyala.com" rel="nofollow" target="_blank">http://avanimiriyala.com</a>. Follow me on social media @AvaniMiriyala – can’t wait to hang out with you there!

074 | Get Aligned in Your Freelance Business + Become Unlimited You with Alysha DeMarsh