Aaron Ahuvia
16 Podcast Episodes
614: How to get consumers to love your brand (story) - a chat with Aaron Ahuvia
614: How to get consumers to love your brand (story) - a chat with Aaron Ahuvia
Aaron Ahuvia, marketing professor and author, joins me on his episode to discuss the topic including:What makes people l... Read more
11 Sep 2023
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24mins
Dr Aaron Ahuvia, Understanding Brand Love and Its Implications for Business - Innova.Buzz 577
Dr Aaron Ahuvia, Understanding Brand Love and Its Implications for Business - Innova.Buzz 577
Our guest in this episode is Dr Aaron Ahuvia, a Professor of Marketing at the University of Michigan-Dearborn and the wo... Read more
14 Jun 2023
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52mins
Materialism and Happiness // Aaron Ahuvia
Materialism and Happiness // Aaron Ahuvia
Today we’re going to talk about Materialism and Happiness My guest today is Aaron Ahuvia, Professor of Marketing &... Read more
12 Mar 2023
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1hr 27mins
S43E29 - CSR and Creating a Brand People Love, with Dr. Aaron Ahuvia
S43E29 - CSR and Creating a Brand People Love, with Dr. Aaron Ahuvia
In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Dr. Aaron Ahuvia about CSR creating a brand people love... Read more
8 Mar 2023
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38mins
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Elon Musk
Barack Obama
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Michelle Obama
Melinda Gates
Arnold Schwarzenegger
Kevin Hart
Terry Crews
Mike Tyson
Ep 106: Loving Things with Aaron Ahuvia
Ep 106: Loving Things with Aaron Ahuvia
What does it mean when we say we love things? How is our love for things and humans different? How do the things we love... Read more
6 Mar 2023
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52mins
Aaron Ahuvia : The Things We Love
Aaron Ahuvia : The Things We Love
The things we love? Is it the car or our phone? So what does it mean to love something? I am not talking about a person.... Read more
22 Feb 2023
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37mins
The Psychology of Brand Love and Happiness (with Aaron Ahuvia)
The Psychology of Brand Love and Happiness (with Aaron Ahuvia)
Dr. Aaron Ahuvia is an expert in the psychology of brand love and happiness. But what really is brand love? And how can ... Read more
8 Feb 2023
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34mins
Aaron Ahuvia
Aaron Ahuvia
Aaron Ahuvia, PhD, is a Professor of Marketing and research psychologist who has been ranked 22 in the world for researc... Read more
6 Jan 2023
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13mins
284. Things We Love with Aaron Ahuvia
284. Things We Love with Aaron Ahuvia
We often form deep emotional relationships with things that are important to us, from cherished items to hobbies and mor... Read more
4 Jan 2023
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1hr 5mins
Professor Aaron Ahuvia on Why We Love Things
Professor Aaron Ahuvia on Why We Love Things
Why is it that when we really like an object, brand or activity, we say that we ‘love’ it? How can we fall in love with ... Read more
12 Dec 2022
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1hr 3mins
