Abha Dawesar's guest appearances

Abha Dawesar

TED Tech

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TEDTalks Tecnología

LibeLabo - Livre à voix haute

TEDTalks 科技

Radio Curious

Data Gurus

Anthony Horowitz

Anese Cavanaugh

Chris Murphy

Emmanuel Probst

Léo Henry

Gwenaëlle Aubry

Annie Pettit

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Mathieu Riboulet

Xavier Houssin

Nicolas Bouyssi

Emmanuelle Heidsieck

Jacques Tournier

Gaëlle Obiégly

Jean Rouaud

OwlTail

Click here to begin listening.  Anamika Sharma, the lead character in the novel Babyji, by Abha Dewasar grows up in Delhi, India, studying quantum physics at school and sex out of school. The story follows the life of a girl who sets her own rules in a culture that historically demands the opposite. Our conversation […]

Abha Dawesar– “Babyji, A Story of Physics, Sex and Caste Politics in India”

Abha Dawesar, Marketing Strategy Director at HSBC joins Sima Vasa for this second episode of the Attribution Accelerator 2018 roundup series. She shares what she spoke about at the forum. She also talks about assigning business growth to marketing investment.“A lot of the consumer behaviors might be linked to the things that got them to the gate in the first place.” - Abha DawesarAbha Dawesar - In-Depth Tracking of InsightsMost of the industry ends up getting third-party analytics that often show highly-aggregated data. Abha gets involved in campaign designing and analytics at the beginning in order to come up with a set of data that they can track at a very granular level.For instance, they not only look at the offer, segment and geography, but also go into the details of a campaign. They inspect a test all the way down and then build the customer journey after they became customers. This takes away the limit of seeing only what offer is converting or how conversion and acquisition happened.“We were able to overlay a variety of categories and touch points with the customers to get to qualitative metrics.” - Abha DawesarSeeking Long-Term RelationshipsThere’s no undermining the importance of looking into the entire life cycle of a customer and closing the loop to gain better insight. A plethora of questions come up by doing so.You can launch a campaign with the intention to answer short-term and medium-term business needs. But in the end, you’re looking for customers that fit your brand and that you’re able to service in a way that they need for the long-term.“You’re really looking at a far longer term relationship as a financial institution with your customers and so these quality metrics are really critical to have in place.” - Abha DawesarDeep-Layered Work for PatternsA lot of what is happening at the front end of a marketing cycle is very quantitative. It is remarkable to note that when you start doing this deep-layered work, through time, you will see customer behavior patterns.Quick links to connect with Abha Dawesar:LinkedInTwitterSima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below!LinkedInTwitterinfinity-2.comSima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Abha Dawesar, Marketing Strategy Director at HSBC joins Sima Vasa for this second episode of the Attribution Accelerator 2018 roundup series. She shares what she spoke about at the forum. She also talks about assigning business growth to marketing investment. “A lot of the consumer behaviors might be linked to the things that got them to the gate in the first place.” - Abha Dawesar Abha Dawesar - In-Depth Tracking of Insights Most of the industry ends up getting third-party analytics that often show highly-aggregated data. Abha gets involved in campaign designing and analytics at the beginning in order to come up with a set of data that they can track at a very granular level. For instance, they not only look at the offer, segment and geography, but also go into the details of a campaign. They inspect a test all the way down and then build the customer journey after they became customers. This takes away the limit of seeing only what offer is converting or how conversion and acquisition happened. “We were able to overlay a variety of categories and touch points with the customers to get to qualitative metrics.” - Abha Dawesar Seeking Long-Term Relationships There’s no undermining the importance of looking into the entire life cycle of a customer and closing the loop to gain better insight. A plethora of questions come up by doing so. You can launch a campaign with the intention to answer short-term and medium-term business needs. But in the end, you’re looking for customers that fit your brand and that you’re able to service in a way that they need for the long-term. “You’re really looking at a far longer term relationship as a financial institution with your customers and so these quality metrics are really critical to have in place.” - Abha Dawesar Deep-Layered Work for Patterns A lot of what is happening at the front end of a marketing cycle is very quantitative. It is remarkable to note that when you start doing this deep-layered work, through time, you will see customer behavior patterns. Quick links to connect with Abha Dawesar: LinkedIn Twitter Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter <a href="http://infinity-2.com" rel="nofollow" target="_blank">infinity-2.com</a> Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Abha Dawesar – Linking the Entire Customer Journey from Acquisition to Long-term Retention | Ep. 043

«L'Inde en héritage» lu par Abha Dawesar