Tosh Hall's guest appearances

Tosh Hall

Design Matters with Debbie Millman

The Reflex Blue Show : A Graphic Design Podcast

Real Famous

A Change of Brand 

Michael Bierut

Stefan Sagmeister

Brian Singer

Armin Vit

Jennifer Kinon

Emily Oberman

Matteo Bologna

Bob Gill

Marian Bantjes

Kate Bingaman-Burt

Paula Scher

Justin Ahrens

Aaron Draplin

Alex Bogusky

Dana Arnett

OwlTail

What's in a name, or a donut? In 2018, Dunkin' Donuts riled up Bostonians and traditionalists nationwide with a name change and rebrand that shifted focus from its signature breakfast staple. Tosh Hall, the Global Chief Creative Officer at Jones Knowles Ritchie, sheds light on how the firm navigated the tension and intense interest in Dunkin's change of brand.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Produced by Matchstic, matchstic.com / @matchstichouse (instagram)Hosted by Blake Howard, @blakehoward (instagram)Co-hosted by Sarah Gail HughesEdited by Matt Owen 

What's in a name, or a donut? In 2018, Dunkin' Donuts riled up Bostonians and traditionalists nationwide with a name change and rebrand that shifted focus from its signature breakfast staple. Tosh Hall, the Global Chief Creative Officer at <a href="https://www.jkrglobal.com/" rel="nofollow" target="_blank">Jones Knowles Ritchie</a>, sheds light on how the firm navigated the tension and intense interest in Dunkin's change of brand. To see the change of brand for yourself, visit <a href="http://www.achangeofbrand.com/" rel="nofollow" target="_blank">achangeofbrand.com</a> or follow us on Instagram <a href="http://www.instagram.com/achangeofbrand" rel="nofollow" target="_blank">@achangeofbrand</a>. Produced by Matchstic, <a href="http://www.matchstic.com/" rel="nofollow" target="_blank">matchstic.com</a> / <a href="http://www.instagram.com/matchstichouse" rel="nofollow" target="_blank">@matchstichouse</a> (instagram) Hosted by Blake Howard, <a href="http://www.instagram.com/blakehoward" rel="nofollow" target="_blank">@blakehoward</a> (instagram) Co-hosted by Sarah Gail Hughes Edited by Matt Owen

Dunkin’ with Tosh Hall 

A conversation with designer Tosh Hall about how to work with established brands.

A conversation with designer Tosh Hall about how to work with established brands.

This is a conversation with Tosh Hall. He is the Global Executive Creative Director at Jones Knowles Ritchie. They are a brand design agency with offices in London, New York, Singapore and Shanghai and clients including Budweiser, Domino's, Kelloggs and many more. Tosh started his career as a designer at Revlon before leading teams at Landor, his own agency, and JKR. Enjoy!

This is a conversation with Tosh Hall. He is the Global Executive Creative Director at Jones Knowles Ritchie. They are a brand design agency with offices in London, New York, Singapore and Shanghai and clients including Budweiser, Domino's, Kelloggs and many more. Tosh started his career as a designer at Revlon before leading teams at Landor, his own agency, and JKR. Enjoy!

S4E8 with Tosh Hall

Grace Dawson

Grace Dawson and Tosh Hall of Jones Knowles Ritchie (JKR / JKR Global / some random law firm) were at the HOW Design Live design conference in Boston to give a presentation about how we haven’t changed – the world has. And to eat chowder. A lot of chowder. At minimum, a bowl of chowder a day. We speak about their presentation, chowder, how to pronounce chowder, giving out cans of Budweiser at last year’s HOW Design live, giving out Dunkin’ Donuts at this year’s HOW, the work of JKR Global, The Dieline, and more. Somewhere along the way, Tosh mentioned that Budweiser went through a global rebrand in 2014 – and I recall that being around the first time, that as a designer, I looked at a Bud Light can and thought it was maybe, well, nice. Very nice – like, people who are really good at packaging worked on this. For a history of the previous cans, here it is. You’re free to your own opinions, but 2014 did an amazing job of paying homage to the brand, still looking and feeling like Bud Light, and also being something waaaaaaaaaay better. Then for the summer of 2016, Bud heavy was rebranded as America. Once again, the work stood for itself. I had no idea who was behind any of this until I met Tosh Hall at a Dieline party at one of the past HOW events. Thankfully our schedules aligned this year. So, we also talk about America, Bud Heavy, Bud Light, clients bringing more beverages to your office than you can consume, the work of the JKR Foundation, and The Gut Stuff. Enjoy.   The Reflex Blue Show The post Grace Dawson &amp; Tosh Hall: The Reflex Blue Show #189 appeared first on 36 Point.

Grace Dawson and Tosh Hall of <a href="https://www.jkrglobal.com" rel="nofollow" target="_blank">Jones Knowles Ritchie</a> (JKR / JKR Global / some random law firm) were at the <a href="http://howdesignlive.com" rel="nofollow" target="_blank">HOW Design Live</a> design conference in Boston to give a presentation about how we haven’t changed – the world has. And to eat chowder. A lot of chowder. At minimum, a bowl of chowder a day. We speak about their presentation, chowder, <a href="https://www.youtube.com/watch?v=2-bbYH_akHg" rel="nofollow" target="_blank">how to pronounce chowder</a>, giving out cans of <a href="http://www.budweiser.com" rel="nofollow" target="_blank">Budweiser</a> at last year’s HOW Design live, giving out <a href="http://dunkindonuts.com" rel="nofollow" target="_blank">Dunkin’ Donuts</a> at this year’s HOW, the work of JKR Global, <a href="http://thedieline.com/" rel="nofollow" target="_blank">The Dieline</a>, and more. Somewhere along the way, Tosh mentioned that Budweiser went through a global rebrand in 2014 – and I recall <a href="http://adage.com/article/cmo-strategy/a-bud-light-s-design/301839/" rel="nofollow" target="_blank">that being around the first time</a>, that as a designer, I looked at a Bud Light can and thought it was maybe, well, nice. Very nice – like, people who are really good at packaging worked on this. For a history of the previous cans, <a href="https://www.entrepreneur.com/article/254257" rel="nofollow" target="_blank">here it is</a>. You’re free to your own opinions, but 2014 did an amazing job of paying homage to the brand, still looking and feeling like Bud Light, and also being something waaaaaaaaaay better. Then for the summer of 2016, Bud heavy was <a href="https://www.usatoday.com/story/money/nation-now/2016/05/10/budweiser-renames-cans-beer-america-anheuser-busch/84176886/" rel="nofollow" target="_blank">rebranded as America</a>. Once again, the work stood for itself. I had no idea who was behind any of this until I met Tosh Hall at a Dieline party at one of the past HOW events. Thankfully our schedules aligned this year. So, we also talk about America, Bud Heavy, Bud Light, clients bringing more beverages to your office than you can consume, the work of the JKR Foundation, and <a href="https://thegutstuff.com" rel="nofollow" target="_blank">The Gut Stuff</a>. Enjoy. <a href="http://www.36point.com/podcasts/TheReflexBlueShow_189.m4a" rel="nofollow" target="_blank"></a> <a href="https://itunes.apple.com/us/podcast/the-reflex-blue-show-a-graphic-design-podcast/id275625131" rel="nofollow" target="_blank"></a> <a href="http://www.36point.com/podcasts/TheReflexBlueShow_189.mp3" rel="nofollow" target="_blank">The Reflex Blue Show</a> The post <a href="https://www.36point.com/archives/2018/07/grace-dawson-tosh-hall-the-reflex-blue-show-189.html" rel="nofollow" target="_blank">Grace Dawson &amp; Tosh Hall: The Reflex Blue Show #189</a> appeared first on <a href="https://www.36point.com" rel="nofollow" target="_blank">36 Point</a>.