Bonnie Kintzer's guest appearances

Bonnie Kintzer

AdExchanger

Media Voices Podcast

Ad Age Ad Lib

FUSE Media Podcast

Lizzie Widhelm

Ken Auletta

Rick Astley

Keith Reinhard

Michael Ventura

Michael Wolff

Wyclef Jean

Bob Pittman

Betty Crocker

Maria Bartiromo

Will Lee

Morgan Spurlock

David Angelo

Hanya Yanagihara

Hernan Lopez

OwlTail

This week we hear from Bonnie Kintzer, CEO of Trusted Media Brands - which includes brands like FailArmy, Family Handyman, and Reader’s Digest. She tells us about the opportunities she saw to turn around the company when it was facing bankruptcy in 2013, how the business has weathered some of the storms of the past decade, and why she thinks it’s vital to focus on where the audiences are regardless of platform algorithms. She also explains why a 're-start-up' mentality helped TMB get ahead. In the news roundup the team debates why it's so difficult to find common ground on discussions of platforms paying publishers directly, and asks if Google not serving news to Canadian consumers will shift the dial on those arguments. Did you know Elon Musk has a Brummie accent?

This week we hear from Bonnie Kintzer, CEO of Trusted Media Brands - which includes brands like FailArmy, Family Handyman, and Reader’s Digest. She tells us about the opportunities she saw to turn around the company when it was facing bankruptcy in 2013, how the business has weathered some of the storms of the past decade, and why she thinks it’s vital to focus on where the audiences are regardless of platform algorithms. She also explains why a 're-start-up' mentality helped TMB get ahead. In the news roundup the team debates why it's so difficult to find common ground on discussions of platforms paying publishers directly, and asks if Google not serving news to Canadian consumers will shift the dial on those arguments. Did you know Elon Musk has a Brummie accent?

Trusted Media Brands CEO Bonnie Kintzer on future-proofing a legacy publisher

In this episode, Kintzer talks about Trusted Media Brands' content-first strategy, as well as key steps in the company's digital evolution. Plus, she describes motivations behind the launch of digital-only brand The Healthy, the benefits of going vertical, and how TMB sites are addressing the COVID-19 pandemic and related topics for readers.

Trusted Media Brands CEO Bonnie Kintzer on Launching into New Verticals &amp; Diversifying Revenues

When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader’s Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. In addition to Reader’s Digest, the company also publishes Taste of Home, Family Handyman and a number of other titles. Kintzer joins the Ad Lib podcast to explain how Reader’s Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says. She shares the strategy and tactics behind bringing Trusted Media Brands back from two bankruptcies, and the company’s digital play across all of its titles. 

When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader’s Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. In addition to Reader’s Digest, the company also publishes Taste of Home, Family Handyman and a number of other titles. Kintzer joins the Ad Lib podcast to explain how Reader’s Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says. She shares the strategy and tactics behind bringing Trusted Media Brands back from two bankruptcies, and the company’s digital play across all of its titles.

Bonnie Kintzer, Trusted Media Brands