Pete Hendrick's guest appearances

Pete Hendrick

The Innovator's Mic

Agency Dealmasters podcast

Art of Conversation LIVE

Chris Brogan

Rory Sutherland

Aaron Ross

Andy Weir

Ryan Hall

Greg McKeown

Jay Baer

Colin Campbell

Emma Thompson

Bernadette Jiwa

John Harris

Christopher Engman

Biggie Smalls

Jeb Blount

Paul Allen

OwlTail

Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few. Octopus was recently acquired by Publicis, making the company's future even more interesting. We talk about:🔸 How Octopus Group came about and the major milestones🔸 Why now is such a good time to be in B2B marketing🔸 Why brands thrive when awareness and sales work together🔸 The role of creativity vs data and tight targetingEnjoy the conversationMentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few. Octopus was recently acquired by Publicis, making the company's future even more interesting. We talk about:🔸 How Octopus Group came about and the major milestones🔸 Why now is such a good time to be in B2B marketing🔸 Why brands thrive when awareness and sales work together🔸 The role of creativity vs data and tight targetingEnjoy the conversationMentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Pete Hendrick discusses the Brand to Sales revolution

In our first Art of Conversation Live podcast our Marketing Services Director, James Marscheider, talks to Pete Hendrick, Managing Director of The Octopus Group, a leading marketing and advertising agency. Through the art of conversation, this podcast will take you on a journey that will help you pivot your business and marketing strategy to the new world order, and beyond.  

In our first Art of Conversation Live podcast our Marketing Services Director, James Marscheider, talks to Pete Hendrick, Managing Director of The Octopus Group, a leading marketing and advertising agency. Through the art of conversation, this podcast will take you on a journey that will help you pivot your business and marketing strategy to the new world order, and beyond.

Art of Conversation LIVE - Episode 1 - Pete Hendrick - MD, Octopus Group

Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn? At March, global PR has been in our DNA since the very beginning, which is also why we're a longstanding member of ION, a global network of more than 40 agencies in countries around the world. It was launched by Octopus Group, a UK-based agency, and on this episode, Octopus Group co-founder Pete Hendrick covers the formation of ION, its role in helping brands reach global scale, and the market-by-market differences brands encounter when running international PR campaigns in Europe.

Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn? At March, global PR has been in our DNA since the very beginning, which is also why we're a longstanding member of <a href="https://www.octopusgrp.com/ion-network/" rel="noopener nofollow" target="_blank">ION</a>, a global network of more than 40 agencies in countries around the world. It was launched by <a href="https://www.octopusgrp.com/" rel="noopener nofollow" target="_blank">Octopus Group</a>, a UK-based agency, and on this episode, Octopus Group co-founder Pete Hendrick covers the formation of ION, its role in helping brands reach global scale, and the market-by-market differences brands encounter when running international PR campaigns in Europe.

66 - International Comms and PR with Pete Hendrick of Octopus Group