Mark Lipsky's guest appearances

Mark Lipsky

B2B Growth

Christopher Lochhead

David Campbell

Whitney Johnson

Sheryl Sandberg

Blair Enns

Mike McDerment

Vanessa Van Edwards

Michael Bungay Stanier

David Burkus

Chris Voss

Gary Vaynerchuk

Daniel Ramsey

Dave Ramsey

Drew McLellan

Ann Handley

OwlTail

Since the ‘80s, video (along with anything else new) was going to “kill radio.” Yet, the mass medium is still kicking. Instead of quietly slipping away into the shadows of history, radio has grown and evolved. It has splintered into new forms to produce multiple highly targetable audiences. In this episode, Mark Lipsky, President and CEO of The Radio Agency, talks about the four types of radio and how to use radio marketing to reach your target audience more effectively.

Since the ‘80s, video (along with anything else new) was going to “kill radio.” Yet, the mass medium is still kicking. Instead of quietly slipping away into the shadows of history, radio has grown and evolved. It has splintered into new forms to produce multiple highly targetable audiences. In this episode, <a href="https://www.linkedin.com/in/mark-lipsky-1028a7?authType=NAME_SEARCH&amp;authToken=Vm58&amp;locale=en_US&amp;trk=tyah&amp;trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A2210258%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1469395130808%2Ctas%3Amark%20lipsk" rel="nofollow" target="_blank">Mark Lipsky</a>, President and CEO of <a href="http://www.radiodirect.com/" rel="nofollow" target="_blank">The Radio Agency</a>, talks about the four types of radio and how to use radio marketing to reach your target audience more effectively.

143: Why You’re Wrong About Radio Advertising w/ Mark Lipsky