Susannah Bailin's guest appearances

Susannah Bailin

Startup Hypeman: The GOAT to Market Show

PT TechTalk - Physical Therapy Marketing, Business, & Technology (Physio)

Fashionably Late

Sean Ogle

Richard Davies

Srinivas Rao

Matt Wilson

Patrick Campbell

Bill Harper

Aaron Krall

Chris Johnson

Sir John Hargrave

Jordan Harbinger

Jeffrey Shaw

Kimberly Jackson

Daniel DiPiazza

Johnathan Grzybowski

Jeff Davis

OwlTail

Fashionably Late is proud to release our Female Founder Series! Each week in April 2021, Fashionably Late will feature a female founder. From the tech space to the wellness industry, our four business leaders are eager to share their journey, advice, and fun personal tidbits. This week we have Susannah Bailin, Founder &amp; CEO of AC-Health. She is an enthusiastic entrepreneur and a staunch supporter of women in the “second commencement” of their careers.  Susannah shares some great advice in this episode.   Susannah began her professional life after earning an MBA from Harvard Business School.  In fact, she set up her first business, RPC, in Harvard Square. She sought out angel funding and modeled her business plan after the successful Kaplan, Inc. educational preparation programs. Her business focused specifically on career development training. The company was successful with its students and also provided for Susannah’s own development as an entrepreneur. She learned through trial and error how to manage a business and she did so until selling it 6 years later.   While deliberating on her next career move, Susannah provided career counseling, and sat on several nonprofit boards which focused on concerns such as fundraising, literacy and women’s health issues.  She had learned that she loved being a problem-solver and she liked being her own boss as well.  After a period of time, she made the decision to return to the for-profit world, and so she began collecting her ideas and doing research.    As she considered what she would do, she sought out advice and opinions from others. During this time, she experienced a very painful physical condition. Her shoulders were “frozen”.  This impediment actually helped prompt an idea, and she began to gather input. Eventually she found that she, as well as many she interviewed, were often frustrated with the “follow through” aspect of their caregivers’ treatment plans. She learned many people don’t follow the advice, exercises or other post-treatment directives given because to keep track of the instructions was sometimes cumbersome or confusing. Rather than try to get clarification, many people just ignored what their caregiver had instructed. Susannah saw a problem and began work on a solution.   What she came up with is now AC-Health, a digital platform that customizes a patient’s follow up instructions and helps him or her to achieve the treatment goals set by caregivers. No more looking for loose sheets of paper that may or may not make it home!  Patients can see live demonstrations of the exercises they are to do and they don’t have to fidget through a lengthy menu to find what they need.  Patients easily retrieve customized, live and recorded videos from their trusted provider as well as behavioral motivation and rewards to redefine their engagement. Trust, Easy Access and Rewards!   As an entrepreneur, Susannah finds fulfillment in several of ways.  She says entrepreneurship goes to her core values.  She values creativity, those things new or novel, and she loves to problem solve.  She is fascinated by how technology can be used as well.  Her work offers her all of this, and more.   Her experience has taught her that an entrepreneur has to deal with the limits encountered for  many needed initial resources.  Of course, your financial resources and ability to raise funding are major primary concerns. You are also limited by your own implicit biases.  You can’t understand or immediately take in the perceptions of others, so you must seek those perceptions out in order to study and address them.   Susannah was initially helped by angel investors when she started out and now she’s become one herself.  She has an interest in helping other women entrepreneurs and angel investing has given her the opportunity she sought to encourage and help other women who want to begin their own businesses.   On the topic of the Covid health crisis, Susannah explains that the pandemic has unintentionally advanced telehealth.  Patients have been forced to become more familiar with using computers in order to interact with their caregivers.  This has pushed the fledgling telehealth field ahead by ten years, Susannah estimates.    Susannah has good advice for aspiring entrepreneurs.  Start a new business?  Yes!  Start now, she says, but you must do your research, and this could take some time so make sure to allow for it in planning.  Spend wisely.  Susannah learned this through her own experience.  If need be, start your business as a side hustle.  She also says to put your focus into making a quality product, not into making money at the start.  It will pay off in the long run.    As for AC-Health, Susannah says her future will be in strengthening its offerings in occupational and physical therapies.  She wants to continue to emphasize user involvement and engagement.      Topics in this episode:  Why you need to identify your core values before starting a business; How your career focus in the first part of your work years can change radically in the second part Methods to determine what kind of business you want to start How to equip yourself to start a successful business Why you have to study implicit biases carefully How to thoughtfully strategize for success.  Links: https://www.linkedin.com/in/susannahrabbbailin/ https://ac-health.com/ susannah.bailin@ac-health.com

Fashionably Late is proud to release our Female Founder Series! Each week in April 2021, Fashionably Late will feature a female founder. From the tech space to the wellness industry, our four business leaders are eager to share their journey, advice, and fun personal tidbits. This week we have Susannah Bailin, Founder &amp; CEO of AC-Health. She is an enthusiastic entrepreneur and a staunch supporter of women in the “second commencement” of their careers.  Susannah shares some great advice in this episode. Susannah began her professional life after earning an MBA from Harvard Business School.  In fact, she set up her first business, RPC, in Harvard Square. She sought out angel funding and modeled her business plan after the successful Kaplan, Inc. educational preparation programs. Her business focused specifically on career development training. The company was successful with its students and also provided for Susannah’s own development as an entrepreneur. She learned through trial and error how to manage a business and she did so until selling it 6 years later. While deliberating on her next career move, Susannah provided career counseling, and sat on several nonprofit boards which focused on concerns such as fundraising, literacy and women’s health issues.  She had learned that she loved being a problem-solver and she liked being her own boss as well.  After a period of time, she made the decision to return to the for-profit world, and so she began collecting her ideas and doing research.  As she considered what she would do, she sought out advice and opinions from others. During this time, she experienced a very painful physical condition. Her shoulders were “frozen”.  This impediment actually helped prompt an idea, and she began to gather input. Eventually she found that she, as well as many she interviewed, were often frustrated with the “follow through” aspect of their caregivers’ treatment plans. She learned many people don’t follow the advice, exercises or other post-treatment directives given because to keep track of the instructions was sometimes cumbersome or confusing. Rather than try to get clarification, many people just ignored what their caregiver had instructed. Susannah saw a problem and began work on a solution. What she came up with is now AC-Health, a digital platform that customizes a patient’s follow up instructions and helps him or her to achieve the treatment goals set by caregivers. No more looking for loose sheets of paper that may or may not make it home!  Patients can see live demonstrations of the exercises they are to do and they don’t have to fidget through a lengthy menu to find what they need.  Patients easily retrieve customized, live and recorded videos from their trusted provider as well as behavioral motivation and rewards to redefine their engagement. Trust, Easy Access and Rewards! As an entrepreneur, Susannah finds fulfillment in several of ways.  She says entrepreneurship goes to her core values.  She values creativity, those things new or novel, and she loves to problem solve.  She is fascinated by how technology can be used as well.  Her work offers her all of this, and more. Her experience has taught her that an entrepreneur has to deal with the limits encountered for  many needed initial resources.  Of course, your financial resources and ability to raise funding are major primary concerns. You are also limited by your own implicit biases.  You can’t understand or immediately take in the perceptions of others, so you must seek those perceptions out in order to study and address them. Susannah was initially helped by angel investors when she started out and now she’s become one herself.  She has an interest in helping other women entrepreneurs and angel investing has given her the opportunity she sought to encourage and help other women who want to begin their own businesses. On the topic of the Covid health crisis, Susannah explains that the pandemic has unintentionally advanced telehealth.  Patients have been forced to become more familiar with using computers in order to interact with their caregivers.  This has pushed the fledgling telehealth field ahead by ten years, Susannah estimates.  Susannah has good advice for aspiring entrepreneurs.  Start a new business?  Yes!  Start now, she says, but you must do your research, and this could take some time so make sure to allow for it in planning.  Spend wisely.  Susannah learned this through her own experience.  If need be, start your business as a side hustle.  She also says to put your focus into making a quality product, not into making money at the start.  It will pay off in the long run.  As for AC-Health, Susannah says her future will be in strengthening its offerings in occupational and physical therapies.  She wants to continue to emphasize user involvement and engagement.  Topics in this episode: <ul> <li>Why you need to identify your core values before starting a business;</li> <li>How your career focus in the first part of your work years can change radically in the second part</li> <li>Methods to determine what kind of business you want to start</li> <li>How to equip yourself to start a successful business</li> <li>Why you have to study implicit biases carefully</li> <li>How to thoughtfully strategize for success.</li> </ul> Links: <a href="https://www.linkedin.com/in/susannahrabbbailin/" rel="nofollow" target="_blank">https://www.linkedin.com/in/susannahrabbbailin/</a> <a href="https://ac-health.com/" rel="nofollow" target="_blank">https://ac-health.com/</a> <a href="mailto:susannah.bailin@ac-health.com">susannah.bailin@ac-health.com</a>

Susannah Bailin, Founder & CEO of AC-Health (Female Founder Series)

You can, in theory, have high market need and a product that would be perfect to solve that need. But if the UX isn't on point, your market won't care. Especially when it comes to nontechnical people. The ones who aren't inherently tech-savvy are slow to adopt technology, and even when they do, they won't tolerate any friction in their user experience. Susannah Bailin is a seasoned entrepreneur, and Founder of AdviceCoach. Her product is used by physical and occupational therapists and their patients. A lot of people in this market prefer "the good 'ol days", so winning them over with product isn't easy. At first AdviceCoach struggled to build software that made sense for their target. Then they stumbled into an A-Ha moment that changed everything. I'll give you a clue: Context. Listen to our conversation for the rest.Head to startuphypeman.com/articles/susannah-bailin-podcast for a bonus blog post written by Susannah where she breaks it down even further. Hosted on Acast. See acast.com/privacy for more information.

You can, in theory, have high market need and a product that would be perfect to solve that need. But if the UX isn't on point, your market won't care. Especially when it comes to nontechnical people. The ones who aren't inherently tech-savvy are slow to adopt technology, and even when they do, they won't tolerate any friction in their user experience. Susannah Bailin is a seasoned entrepreneur, and Founder of AdviceCoach. Her product is used by physical and occupational therapists and their patients. A lot of people in this market prefer "the good 'ol days", so winning them over with product isn't easy. At first AdviceCoach struggled to build software that made sense for their target. Then they stumbled into an A-Ha moment that changed everything. I'll give you a clue: Context. Listen to our conversation for the rest.Head to <a href="http://startuphypeman.com/articles/susannah-bailin-podcast" rel="nofollow" target="_blank">startuphypeman.com/articles/susannah-bailin-podcast</a> for a bonus blog post written by Susannah where she breaks it down even further. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

S11E8 - Susannah Bailin: How Do You Build For Nontechnical Users?