Felix Ng's guest appearances

Felix Ng

The We Are Next Podcast

Foolish Careers

Mark Allen

Matt Johnson

Hunter Kelly

Mara Lecocq

Angela Brown

Eli Altman

Annie Liu

Patrick Buchanan

Kevin Green

Anthony Williams

Max Slonim

Mary Ergul

Rachel Mercer

Ellen Wong

Zoe Kessler

OwlTail

As fledgling graphic designers, Felix and his co-founder Germaine were held at arm's length by clients. While developing a brand identity for a restaurant, they never had a chance to taste the food. Another client claimed to do guerilla marketing but actually did above-the-line advertising, and when Felix pointed this out, he was told to stick to designing the logo.“I felt like we were just designing the candy wrapper for this thing. I didn't really know what we were selling, whether it was good, whether it lived up to its promise.”The situation amplified the value (or lack thereof) businesses saw in design. Design Film Festival — the studio’s first, most visible, and longest-running venture — was their response to the need to educate non-designers about the value of design. “The design conversation had to move beyond its professional ghetto,” Felix says. A conference or book wasn’t the solution. “It's difficult to convince a banker or a housewife to go out and buy a huge design book, but if you ask them to spend 70 minutes watching a film on Dior, that’s quite simple.”They convinced movie distributors in the US and Europe they were legit film festival producers and assembled a lineup of 8 films screened over 10 days in a 100-seat theatre.On the first day, only 30 people showed up.  See acast.com/privacy for privacy and opt-out information.

As fledgling graphic designers, Felix and his co-founder Germaine were held at arm's length by clients. While developing a brand identity for a restaurant, they never had a chance to taste the food. Another client claimed to do guerilla marketing but actually did above-the-line advertising, and when Felix pointed this out, he was told to stick to designing the logo.“I felt like we were just designing the candy wrapper for this thing. I didn't really know what we were selling, whether it was good, whether it lived up to its promise.”The situation amplified the value (or lack thereof) businesses saw in design. <a href="https://www.designfilmfestival.com/" rel="noopener noreferrer nofollow" target="_blank">Design Film Festival</a> — the studio’s first, most visible, and longest-running venture — was their response to the need to educate non-designers about the value of design. “The design conversation had to move beyond its professional ghetto,” Felix says. A conference or book wasn’t the solution. “It's difficult to convince a banker or a housewife to go out and buy a huge design book, but if you ask them to spend 70 minutes watching a film on Dior, that’s quite simple.”They convinced movie distributors in the US and Europe they were legit film festival producers and assembled a lineup of <a href="https://www.designfilmfestival.com/2010" rel="noopener noreferrer nofollow" target="_blank">8 films screened over 10 days</a> in a 100-seat theatre.On the first day, only 30 people showed up.  See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

When to scale and when to stay small with Anonymous Creative Director Felix Ng

Felix fell into starting his own design studio 13 years ago, and has been figuring it out ever since. Hear his perspective on the importance of designers who read, translating what we do creatively into something that clients can understand, A Design Film Festival (started by Anonymous in 2010), and the creative explosion in Asia (specifically Shanghai and Bangkok). Heads up: Singapore was brutally hot and humid when we recorded last summer, so you're going to hear the AC/fan noise in the background. Just close your eyes and imagine you're in a Singapore agency.  I'm going to be a the 3% Movement's Super Bowl Tweetup at POSSIBLE LA this Sunday. It's free, and a great way to meet other badass women in the industry in a non-networking setting. If you're based in LA, I'd love to see you there. Register here. Interested in being a guest on the We Are Next Podcast? Just fill out our new Guest Interest Form. Subscribe &amp; leave us a review on iTunes to help others discover the podcast. For more guidance from the industry, subscribe to our Weekly email—it's a small dose of advice, delivered Mondays. Or search for a specific topic in our ever-growing Stash of Advice.

Felix fell into starting his own design studio 13 years ago, and has been figuring it out ever since. Hear his perspective on the importance of designers who read, translating what we do creatively into something that clients can understand, <a href="https://designfilmfestival.com/2017/" rel="noopener nofollow" target="_blank">A Design Film Festival</a> (started by Anonymous in 2010), and the creative explosion in Asia (specifically Shanghai and Bangkok). Heads up: Singapore was brutally hot and humid when we recorded last summer, so you're going to hear the AC/fan noise in the background. Just close your eyes and imagine you're in a Singapore agency.  I'm going to be a the 3% Movement's Super Bowl Tweetup at POSSIBLE LA this Sunday. It's free, and a great way to meet other badass women in the industry in a non-networking setting. If you're based in LA, I'd love to see you there. <a href="https://www.eventbrite.com/e/3-super-bowl-tweetup-tickets-42256247574?aff=es2" rel="noopener nofollow" target="_blank">Register here</a>. Interested in being a guest on the We Are Next Podcast? Just fill out our new <a href="https://wearenext.typeform.com/to/GoKZoC" rel="noopener nofollow" target="_blank">Guest Interest Form</a>. Subscribe &amp; leave us a review on iTunes to help others discover the podcast. For more guidance from the industry, subscribe to our <a href="https://we-are-next.com/weekly/" rel="nofollow" target="_blank">Weekly email</a>—it's a small dose of advice, delivered Mondays. Or search for a specific topic in our ever-growing <a href="https://we-are-next.com/advice/" rel="noopener nofollow" target="_blank">Stash of Advice</a>.

Ep 27: Felix Ng, Co-Founder of Anonymous