Steven Picanza-EP032's guest appearances

Steven Picanza-EP032

Advanced Freelancing

Damion Lupo

Arianna Taboada

Amy Collins

Belinda Weaver

Michael Brooks

Melissa Rautenberg

Abbey Ashley

Emily Leach

Jason Martin

Jude Charles

Allison Evelyn

Kim Kavin

Mella Barnes

Rae Walaska

Erin Montgomery

OwlTail

Entrepreneurship is a roller coaster ride, with extreme highs and lows. So how do you keep yourself motivated during the rough times? Today’s guests are honest in sharing the despair they have faced as well as the successes – and that was just this week! They are prepared to teach you how to be a creative hustler – embracing the process, increasing your bounce back rate, and living at the intersection of creativity and business.   Steven Picanza and Melissa Rautenberg are the husband-wife team behind The Creative Hustler, a lifestyle brand for creative entrepreneurs, as well as the brand strategy firm Latin &amp; Code. Steven brings his talents as a brand architect, business strategist and creative entrepreneur to these endeavors, as he works to connect people, products, and organizations with their core audience.   The yin to his yang, Melissa has the tactical skills to bring Steven’s vision to life. With an expertise in inbound marketing, SEO, and PPC, her no bullshit approach has built meaningful campaigns across a variety of industries. Today they explain the unifying principles of creative hustlers and how they create balance in their lives. Listen and learn how to shift your mindset to accept that ‘the obstacle is the way.’   Key Takeaways How ‘The Creative Hustler’ originated  Steven coined the phrase at a talk in 2011 Debuted ‘manifesto’ at conference in London last summer Brainstormed expansion of idea on plane ride home Focus on living at the intersection of creativity and business    The unifying principles of creative hustlers  There is opportunity everywhere We can use each other’s strengths in an ecosystem rather than an ‘egosystem’    Why entrepreneurs have a social responsibility to share the possibilities available in gig economy   The greatest challenges faced by creative hustlers  Motivation to continue after failure Determination to bounce back    How to avoid highlight reel syndrome  Don’t compare yourself to another’s perfect post Remember that everyone is presenting their best selves on social    The importance of mindset  Necessary component of long-term strategy Helps you learn to love the process and see the bad as opportunity    How Melissa and Steven decide if a client is a good fit  Look for people who ‘get it’ Core values must match Client believes in their own product Wants to better themselves and their brand    How Melissa and Steven work together  Steven plays part of orchestrator Melissa’s role is tactical, realizing the vision Together, their strengths offer clients a 360° view    How Melissa and Steven stay driven  ‘Success is the only option’ Surround selves with inspiring people    How Melissa and Steven create balance  There is no personal and business life, there’s just life Stop and go on a hike or cook dinner Enjoy what’s around you in order to recharge    Melissa and Steven’s advice for aspiring entrepreneurs  Conquer your tiny corner of the internet No one will do it for you, but others will want to help once you start Serve others and be of value, without expecting something in return Fall in love with the process   Resources  The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday   Connect with Melissa &amp; Steven Creative Hustler Website Facebook Instagram Steven on Twitter Melissa on Twitter

Entrepreneurship is a roller coaster ride, with extreme highs and lows. So how do you keep yourself motivated during the rough times? Today’s guests are honest in sharing the despair they have faced as well as the successes – and that was just this week! They are prepared to teach you how to be a creative hustler – embracing the process, increasing your bounce back rate, and living at the intersection of creativity and business. Steven Picanza and Melissa Rautenberg are the husband-wife team behind The Creative Hustler, a lifestyle brand for creative entrepreneurs, as well as the brand strategy firm Latin &amp; Code. Steven brings his talents as a brand architect, business strategist and creative entrepreneur to these endeavors, as he works to connect people, products, and organizations with their core audience. The yin to his yang, Melissa has the tactical skills to bring Steven’s vision to life. With an expertise in inbound marketing, SEO, and PPC, her no bullshit approach has built meaningful campaigns across a variety of industries. Today they explain the unifying principles of creative hustlers and how they create balance in their lives. Listen and learn how to shift your mindset to accept that ‘the obstacle is the way.’ Key Takeaways How ‘The Creative Hustler’ originated <ul> <li>Steven coined the phrase at a talk in 2011</li> <li>Debuted ‘manifesto’ at conference in London last summer</li> <li>Brainstormed expansion of idea on plane ride home</li> <li>Focus on living at the intersection of creativity and business</li> </ul> The unifying principles of creative hustlers <ul> <li>There is opportunity everywhere</li> <li>We can use each other’s strengths in an ecosystem rather than an ‘egosystem’</li> </ul> Why entrepreneurs have a social responsibility to share the possibilities available in gig economy The greatest challenges faced by creative hustlers <ul> <li>Motivation to continue after failure</li> <li>Determination to bounce back</li> </ul> How to avoid highlight reel syndrome <ul> <li>Don’t compare yourself to another’s perfect post</li> <li>Remember that everyone is presenting their best selves on social</li> </ul> The importance of mindset <ul> <li>Necessary component of long-term strategy</li> <li>Helps you learn to love the process and see the bad as opportunity</li> </ul> How Melissa and Steven decide if a client is a good fit <ul> <li>Look for people who ‘get it’</li> <li>Core values must match</li> <li>Client believes in their own product</li> <li>Wants to better themselves and their brand</li> </ul> How Melissa and Steven work together <ul> <li>Steven plays part of orchestrator</li> <li>Melissa’s role is tactical, realizing the vision</li> <li>Together, their strengths offer clients a 360° view</li> </ul> How Melissa and Steven stay driven <ul> <li>‘Success is the only option’</li> <li>Surround selves with inspiring people</li> </ul> How Melissa and Steven create balance <ul> <li>There is no personal and business life, there’s just life</li> <li>Stop and go on a hike or cook dinner</li> <li>Enjoy what’s around you in order to recharge</li> </ul> Melissa and Steven’s advice for aspiring entrepreneurs <ul> <li>Conquer your tiny corner of the internet</li> <li>No one will do it for you, but others will want to help once you start</li> <li>Serve others and be of value, without expecting something in return</li> <li>Fall in love with the process</li> </ul> Resources <a href="https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1492365131&amp;sr=1-1&amp;keywords=the+obstacle+is+the+way" rel="nofollow" target="_blank"> The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday</a> Connect with Melissa &amp; Steven <a href="https://www.thecreativehustler.com/" rel="nofollow" target="_blank">Creative Hustler Website</a> <a href="https://www.facebook.com/thecre8tivehustler" rel="nofollow" target="_blank">Facebook</a> <a href="https://www.instagram.com/thecreativehustler/" rel="nofollow" target="_blank">Instagram</a> <a href="https://twitter.com/picanza?lang=en" rel="nofollow" target="_blank">Steven on Twitter</a> <a href="https://twitter.com/rautenbergmj" rel="nofollow" target="_blank">Melissa on Twitter</a>

Falling in Love with the Process with Creative Hustlers Melissa Rautenberg and Steven Picanza-EP032