Ruben Stancel's guest appearances

Ruben Stancel

The Industrial Talk Podcast with Scott MacKenzie

Kevin Clark

Todd Palmer

Tim Fargo

Chris Davis

Kirk Borne

Robert Burton

Scott Drake

John Burton

Tom Williams

Justin Foster

Andrew Jackson

Gleb Tsipursky

Brian Miller

Jaime Jay

Steve Miller

OwlTail

Johnny Bofilios

In this week's Industrial Talk Podcast we're talking to Johnny Bofilios and Ruben Stancel, Business Development professionals at CopperLeaf Technologies, about leveraging data to confidently make better business decisions faster while reducing risks. On this episode, Johnny and Ruben drop powerful decision making strategies and solutions by leveraging existing data that will facilitate rapid business decisions.The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation and Action and professionals like Johnny and Ruben and companies like CopperLeaf the future is bright.Learn more about Johnny and Ruben and the power of High Performance Decision Making by the links below and this podcast:Company Website: https://www.copperleaf.com/Company LinkedIn: https://www.linkedin.com/company/copperleaf-technologies/Johnny's LinkedIn: https://www.linkedin.com/in/johnnybofilios/Ruben's LinkedIn:  https://www.linkedin.com/in/rubenstancel/PODCAST VIDEO:https://youtu.be/lkvW6E9nnF4THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":OTHER GREAT INDUSTRIAL RESOURCES:Safeopedia: https://www.safeopedia.com/Industrial Marketing Solutions:https://industrialtalk.com/industrial-marketing/Industrial Academy: https://industrialtalk.com/industrial-academy/Industrial Dojo: https://industrialtalk.com/industrial_dojo/Safety With Purpose Podcast: https://safetywithpurpose.com/YOUR INDUSTRIAL DIGITAL TOOLBOX:LifterLMS: Get One Month Free for $1 – https://lifterlms.com/Active Campaign: Active Campaign LinkBombBomb: BombBomb LinkSocial Jukebox: https://www.socialjukebox.com/Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):Business Beatitude the BookDo you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount 

In this week's Industrial Talk Podcast we're talking to Johnny Bofilios and Ruben Stancel, Business Development professionals at <a href="https://www.copperleaf.com/" rel="nofollow" target="_blank">CopperLeaf Technologies</a>, about leveraging data to confidently make better business decisions faster while reducing risks. On this episode, Johnny and Ruben drop powerful decision making strategies and solutions by leveraging existing data that will facilitate rapid business decisions.The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation and Action and professionals like Johnny and Ruben and companies like CopperLeaf the future is bright.Learn more about Johnny and Ruben and the power of High Performance Decision Making by the links below and this podcast:Company Website: <a href="https://www.copperleaf.com/" rel="nofollow" target="_blank">https://www.copperleaf.com/</a>Company LinkedIn: <a href="https://www.linkedin.com/company/copperleaf-technologies/" rel="nofollow" target="_blank">https://www.linkedin.com/company/copperleaf-technologies/</a>Johnny's LinkedIn: <a href="https://www.linkedin.com/in/johnnybofilios/" rel="nofollow" target="_blank">https://www.linkedin.com/in/johnnybofilios/</a>Ruben's LinkedIn: <a href="https://www.linkedin.com/in/rubenstancel/" rel="nofollow" target="_blank"> https://www.linkedin.com/in/rubenstancel/</a><h2>PODCAST VIDEO:</h2><a href="https://youtu.be/lkvW6E9nnF4" rel="nofollow" target="_blank">https://youtu.be/lkvW6E9nnF4</a><h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2><a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="nofollow" target="_blank"></a><h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>Safeopedia: <a href="https://www.safeopedia.com/" rel="nofollow" target="_blank">https://www.safeopedia.com/</a>Industrial Marketing Solutions:<a href="https://industrialtalk.com/industrial-marketing/" rel="nofollow" target="_blank">https://industrialtalk.com/industrial-marketing/</a>Industrial Academy: <a href="https://industrialtalk.com/industrial-academy/" rel="nofollow" target="_blank">https://industrialtalk.com/industrial-academy/</a>Industrial Dojo: <a href="https://industrialtalk.com/industrial_dojo/" rel="nofollow" target="_blank">https://industrialtalk.com/industrial_dojo/</a>Safety With Purpose Podcast: <a href="https://safetywithpurpose.com/" rel="nofollow" target="_blank">https://safetywithpurpose.com/</a><h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>LifterLMS: Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="nofollow" target="_blank">https://lifterlms.com/</a>Active Campaign: <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="nofollow" target="_blank">Active Campaign Link</a>BombBomb: <a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" rel="nofollow" target="_blank">BombBomb Link</a>Social Jukebox: <a href="https://www.socialjukebox.com/" rel="nofollow" target="_blank">https://www.socialjukebox.com/</a><h2>Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):</h2><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="nofollow" target="_blank"></a><h2>Business Beatitude the Book</h2>Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!<a href="https://industrialtalk.com/business-beatitude-reserve/" rel="nofollow" target="_blank"> Reserve My Copy and My 25% Discount </a>

Johnny Bofilios and Ruben Stancel with CopperLeaf talks about making confident business decisions faster.

In this episode of the Industrial Talk Podcast, Ruben Stancel, Director of Sales at Infor, discusses the power and flexibility of a seamless Enterprise Asset Management (“EAM”). Ruben talks flexibility of InforEAM to connect to existing legacy systems and leverage Mobility applications and the Cloud to effect rapid and positive change. Find out more about Ruben by the links below and reach out to connect.  Also, get your free InforEAM Toolkit and exclusive free access to the Industrial Academy. Both links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!Ruben Stancel\'s Contact Information:LinkedIn: https://www.linkedin.com/in/ruben-stancel-a8740a7/Infor EAM: https://www.infor.com/about/contactYour Infor EAM Toolkit:Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:7 Steps for implementing reliability-based maintenance10 steps toward a paperless operation with mobile EAM checklistAsset intensive industries, finding the straightest path to the cloudEAM vs CMMS, don\'t get fooledInfor EAM BrochureInfor EAM Overview9 fleet management challenges and how to resolvePodcast Video:Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):Other Podcast Resources:Mr. Mark Board discusses the positive impact Infor EAM has on the energy marketIndustrial Leadership – Find a Mentor/Be a MentorPodcast Transcript:[00:02]                                    [inaudible].[00:04]                                    Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring, cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots and let\'s go.[00:21]                                    All right, grab your work boots and let\'s go. I\'m, I\'m ready to go. My name is Scott MacKenzie. Welcome to the industrial talk podcast. So glad that you are here. Once again, this is the number one industrial podcast in the galaxy. No, in the universe. It\'s even bigger than the galaxy. So thank you very much for joining. We\'re going to be having a great, another great conversation just because we can, and once again, maybe one of these days, I\'m looking out on the video and I\'m gonna get some makeup so that I don\'t look like a full moon, but that\'s not not a big deal. So we\'re going to be talking to, here we go. Here we go. We\'re going to be talking again to a gentleman from [inaudible] for, his name is Ruben Ruben. Stan Stancel. That\'s right. Stancel. This Stancel Instead show us what you missed on my first one. I know I did. First one\'s easy. Sorry about that. You have your podcast listeners. That\'s right. Ruin Ruben is the easy one.[01:16]                                    I was all tied up in knots about your last name and I can\'t even pronounce the first name, so pretty much I just butchered everything about you there, Ruben. That\'s a good start. That is. It\'s a write off into the gates, man. I\'m going to happen and baby. Okay, Reuben, but listeners want to know and they do because in fact I\'m receiving tech. No, I\'m not receiving texts. I would like to say that I am receiving techs right now, but they want to know a little bit about your background, where you come from. Just bring out the human element in you. Ruben Stancel Stancel,[01:46]                                    Stancel [inaudible]. No Stancel got it. Stancel. I got it. thanks Scott thanks for having me on. Take that Mark. I\'m trying his name. You\'re not even trying anymore, are you? No, you don\'t. I mean I gave him the, the easy way out. I said, just say, stands on now, but he insisted, so here I am. So let\'s go. So we had a name like that, right. Uh, originally from Romania, right. Got Off the plane about, uh, 25 years ago. Right here in Atlanta. I actually was a summer day, uh, went to school over here in the United States. Um, and then, um, then started with data stream really to kind of bring it into the, uh, the industrial talk round. Um, uh, been with a company with a data stream for about 20 years subsequently being acquired by [inaudible]. And I could say that, you know, I, I\'ve, I\'ve grown up, I grew up in, in my professional career in the, uh, in the asset management space, uh, where a couple of hats, if you will, starting from a technical support services, implementation training, um, all the way into sales. And currently I, uh, my role is a director within the sales organization focusing on expanding and growing on our energy business. Uh, I have to ask the question, where did you go to school? So the name of the school is Bryan College and Dayton, Tennessee. Okay. Okay. And the funny thing on that is a, that\'s where I met my wife, right. So here\'s a Romanian kid going to school in the United States in Tennessee and guess who he meets?[03:10]                                    A Russian. How\'d you know? Yes, yes, yes. So, uh, yeah, that\'s kind of a funny story, but yes, that\'s right. Wow. And your degree is in what?[03:22]                                    So I\'m a double major in business admin and computer science.[03:26]                                    Very good. That\'s the link to a data stream and 20 year career there and then into info. It\'s just a natural fit.[03:34]                                    Yeah, it really was. It really was. Right. Yeah. I did take a business degree as a kid that grew up in the communist times of Romania and then opening up to the west. That is so cool. Um, you know, everybody was like, oh, business, business marketing, you know, we didn\'t have any of that. So obviously that was my first choice. But as I came over here and I kinda started learning how the real world works, you say, well, you\'ve got to supplement that. Probably something more, more, more defined. And computer science was a natural fit back home in a, in high school you have majors. My Major was math, physics and uh, and uh, and anyway, that\'s, that\'s kind of the explanation on how those came together[04:10]                                    now. That\'s cool. I mean that, that is, and then you just stayed over here and then here you are and you\'re having a grand old time here being at this beautiful location in, in for here, there\'s this, your, is this your office? I\'m actually based out of Greenville, South Carolina. Oh yeah, yeah, yeah.[04:25]                                    A lot of the folks that that became in for through the data stream acquisition are still, uh, based out of the Greenville Office. And we have a fairly large office over there. They still hoses[04:35]                                    a lot of our development and, and support folks like it, like it a lot. So let\'s get a little bit, uh, now your role with in four is what outside of the sales marketing, expanding what, what, what does that mean?[04:50]                                    So what we\'re doing right now, we are continuing our momentum of growth, uh, in, in the energy sector. And what do we mean by that? What do we define as energy here in for? Uh, it\'s, it\'s the utility space is the oil and gas and it\'s the mining[05:02]                                    a utility like water, a power, that type of power gas,[05:07]                                    transmission, distribution. Yep. And then in New Orleans gas sector, you know, uh, we serve as customers in the downstream, midstream, upstream, as well as some of the oil services organizations that provide support into those. Uh, those things.[05:20]                                    For our listeners out there that need to understand a little bit about the difference between midstream, downstream, upstream, the, the, the VI, the what you\'re, you know, laying out. Can you explain a little bit about that? Sure. Just for the listeners, we, we, we work with our customers to optimize their processes starting from the exploration production, right? You\'re, you\'re, you\'re finding the resources you\'re extracting, uh, what does that defined as? Uh, it\'s, it\'s the downstream that\'s statutory. That\'s right. Uh,[05:49]                                    and then you\'ve got the mysteries that transportation, and then you\'re right back with the refining and the distribution or the finite product, right. And then the field services organization is those folks that provide support in each one of those sub industries, if you will. Yeah. In terms of, uh, optimizing the operations, some of what some of those, the majors or even some of those players in those sectors do not want to staff or build their own B use.[06:13]                                    So That\'s interesting. So, so that\'s, that\'s a whole line, right? It\'s, you just got up mid down. All the, everything does, does inform, provide a seamless solution for that.[06:26]                                    That\'s right. So we do okay. And that really is, uh, what we preach. We, we, we implement, right? And what I mean by that is build solutions, optimize for the industries that we serve. Uh, now, one, one natural fit with my background in asset management was that a lot of those sectors are heavy, heavy asset intensive industries. Uh, they have to want, they invest a lot of money into procuring, building or, or completing some of those major assets. And then they are, make gotta make sure that they optimize the use of the assets. Right? And each one of those sub sectors have their own tweaks. And, and, and, and, um, uh, they, they, they typically pay attention to, right? And yes, we do optimize our solutions and our approach, uh, to each and every one of them.[07:12]                                    What happens in a, um, in a situation where you\'ve got, uh, your, your downstream market is, is acme and then it goes into the midstream, which is a different company, which, and then it goes to the, the, uh, upstream, which is a different company. How do you create a seamless solution there?[07:37]                                    So if, if those three components are controlled by a parent company, say one of the majors, right? Right. Again, absolutely optimize the entire chain, right?[07:46]                                   Because you\'re at the corporate level. It\'s just an easier,[07:49]                                    right? Now what happens if you\'re dealing with three entities, each one of those servicing each one of those aspects. Now obviously beneficial to us if they\'re using our platforms. However, in the interest of optimizing the use and a connectivity between within different application that those folks are using, we are building platforms that optimize the integration of our own solutions into a third party, let\'s say a financial analyst or human capital management solution or supply chain, whatever the customer has.[08:17]                                    So you\'re creating sort of these API APIs, these ability to be able to sort of plug and play tasks. Right? That\'s right. Well that\'s good. That\'s good. And then, and then hit their tables correct. The whatever data that they\'re looking for. So that\'s new, right? Normally it would, it in the past it just, it would never happen.[08:36]                                    That\'s right. Right. So it\'s quite, it\'s quite, uh, exciting really to kind of see the customer faces and, and that we talk in those industries when we actually present some of the alternatives to the status quo, if you will. And some, some of those things that we have done as a, as a software developer right. To, to, to answer the market requirements. And that\'s what I would tell them. I look to those who, the comedy that, hey, we didn\'t know you have it. Well, please challenge your vendors, right? Bring your vendors to the, make them part of the process[09:07]                                    that the pushback I have is sometimes I don\'t even know what to ask. All I\'m dealing with is the pain. And I have no idea that there\'s even a solution out there to make me feel better and sleep at night a little bit better. You\'ve got to educate.[09:21]                                    That\'s right. Because they don\'t even know. That\'s right. It\'s just like, okay, I got it here. I\'m doing it to go. And that\'s on us. That\'s very much on us in terms of getting the word out there. Right. And being proactive, getting engaged with a, um, would many organizations, industry, organization, industry events, um, we actually have an event coming up this fall where we bring all of our customers in one spot and, and we, we basically showcase our vision for the future. What we\'ve done, where we see the trends in the market, or how do we answer this, how do we align with our customers? So you\'re absolutely right now being that, uh, we are, uh, still somewhat that challenger, if you will end in, in some of those industries. Um, what I ask customers, like, look, bring us to the tables, let us have a sit in the conversation and you might be surprised, right?[10:06]                                    Because we definitely bring a

In this episode of the Industrial Talk Podcast, Ruben Stancel, Director of Sales at <a href='\"https://www.infor.com/\"' rel="nofollow" target="_blank">Infor</a>, discusses the power and flexibility of a seamless Enterprise Asset Management (“EAM”). Ruben talks flexibility of <a href='\"https://www.infor.com/products/eam\"' rel="nofollow" target="_blank">InforEAM</a> to connect to existing legacy systems and leverage Mobility applications and the <a href='\"https://aws.amazon.com/\"' rel="nofollow" target="_blank">Cloud </a>to effect rapid and positive change. Find out more about Ruben by the links below and reach out to connect.  Also, get your free <a href='\"https://industrialtalk.com/infor-eam-information-request/\"' rel="nofollow" target="_blank">InforEAM Toolkit</a> and exclusive free access to the <a href='\"https://industrialtalk.com/inforum-industrial-academy-discount/\"' rel="nofollow" target="_blank">Industrial Academy</a>. Both links designed for keeping you current in a rapidly changing Industrial Market. Enjoy!<h2>Ruben Stancel\'s Contact Information:</h2>LinkedIn: <a href='\"https://www.linkedin.com/in/ruben-stancel-a8740a7/\"' rel="nofollow" target="_blank">https://www.linkedin.com/in/ruben-stancel-a8740a7/</a>Infor EAM: <a href='\"https://www.infor.com/about/contact\"' rel="nofollow" target="_blank">https://www.infor.com/about/contact</a><h2>Your Infor EAM Toolkit:</h2><a href='\"https://industrialtalk.com/infor-eam-information-request/\"' rel="nofollow" target="_blank"></a>Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:<ol><li>7 Steps for implementing reliability-based maintenance</li><li>10 steps toward a paperless operation with mobile EAM checklist</li><li>Asset intensive industries, finding the straightest path to the cloud</li><li>EAM vs CMMS, don\'t get fooled</li><li>Infor EAM Brochure</li><li>Infor EAM Overview</li><li>9 fleet management challenges and how to resolve</li></ol><h2>Podcast Video:</h2><h2>Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):</h2><a href='\"https://industrialtalk.com/inforum-industrial-academy-discount/\"' rel="nofollow" target="_blank"></a><h2>Other Podcast Resources:</h2><blockquote><a href='\"https://industrialtalk.com/infoream-mark-board/\"' rel="nofollow" target="_blank">Mr. Mark Board discusses the positive impact Infor EAM has on the energy market</a></blockquote><blockquote><a href='\"https://industrialtalk.com/gb-010/\"' rel="nofollow" target="_blank">Industrial Leadership – Find a Mentor/Be a Mentor</a></blockquote><h2>Podcast Transcript:</h2>[00:02]                                    [inaudible].[00:04]                                    Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring, cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots and let\'s go.[00:21]                                    All right, grab your work boots and let\'s go. I\'m, I\'m ready to go. My name is Scott MacKenzie. Welcome to the industrial talk podcast. So glad that you are here. Once again, this is the number one industrial podcast in the galaxy. No, in the universe. It\'s even bigger than the galaxy. So thank you very much for joining. We\'re going to be having a great, another great conversation just because we can, and once again, maybe one of these days, I\'m looking out on the video and I\'m gonna get some makeup so that I don\'t look like a full moon, but that\'s not not a big deal. So we\'re going to be talking to, here we go. Here we go. We\'re going to be talking again to a gentleman from [inaudible] for, his name is Ruben Ruben. Stan Stancel. That\'s right. Stancel. This Stancel Instead show us what you missed on my first one. I know I did. First one\'s easy. Sorry about that. You have your podcast listeners. That\'s right. Ruin Ruben is the easy one.[01:16]                                    I was all tied up in knots about your last name and I can\'t even pronounce the first name, so pretty much I just butchered everything about you there, Ruben. That\'s a good start. That is. It\'s a write off into the gates, man. I\'m going to happen and baby. Okay, Reuben, but listeners want to know and they do because in fact I\'m receiving tech. No, I\'m not receiving texts. I would like to say that I am receiving techs right now, but they want to know a little bit about your background, where you come from. Just bring out the human element in you. Ruben Stancel Stancel,[01:46]                                    Stancel [inaudible]. No Stancel got it. Stancel. I got it. thanks Scott thanks for having me on. Take that Mark. I\'m trying his name. You\'re not even trying anymore, are you? No, you don\'t. I mean I gave him the, the easy way out. I said, just say, stands on now, but he insisted, so here I am. So let\'s go. So we had a name like that, right. Uh, originally from Romania, right. Got Off the plane about, uh, 25 years ago. Right here in Atlanta. I actually was a summer day, uh, went to school over here in the United States. Um, and then, um, then started with data stream really to kind of bring it into the, uh, the industrial talk round. Um, uh, been with a company with a data stream for about 20 years subsequently being acquired by [inaudible]. And I could say that, you know, I, I\'ve, I\'ve grown up, I grew up in, in my professional career in the, uh, in the asset management space, uh, where a couple of hats, if you will, starting from a technical support services, implementation training, um, all the way into sales. And currently I, uh, my role is a director within the sales organization focusing on expanding and growing on our energy business. Uh, I have to ask the question, where did you go to school? So the name of the school is Bryan College and Dayton, Tennessee. Okay. Okay. And the funny thing on that is a, that\'s where I met my wife, right. So here\'s a Romanian kid going to school in the United States in Tennessee and guess who he meets?[03:10]                                    A Russian. How\'d you know? Yes, yes, yes. So, uh, yeah, that\'s kind of a funny story, but yes, that\'s right. Wow. And your degree is in what?[03:22]                                    So I\'m a double major in business admin and computer science.[03:26]                                    Very good. That\'s the link to a data stream and 20 year career there and then into info. It\'s just a natural fit.[03:34]                                    Yeah, it really was. It really was. Right. Yeah. I did take a business degree as a kid that grew up in the communist times of Romania and then opening up to the west. That is so cool. Um, you know, everybody was like, oh, business, business marketing, you know, we didn\'t have any of that. So obviously that was my first choice. But as I came over here and I kinda started learning how the real world works, you say, well, you\'ve got to supplement that. Probably something more, more, more defined. And computer science was a natural fit back home in a, in high school you have majors. My Major was math, physics and uh, and uh, and anyway, that\'s, that\'s kind of the explanation on how those came together[04:10]                                    now. That\'s cool. I mean that, that is, and then you just stayed over here and then here you are and you\'re having a grand old time here being at this beautiful location in, in for here, there\'s this, your, is this your office? I\'m actually based out of Greenville, South Carolina. Oh yeah, yeah, yeah.[04:25]                                    A lot of the folks that that became in for through the data stream acquisition are still, uh, based out of the Greenville Office. And we have a fairly large office over there. They still hoses[04:35]                                    a lot of our development and, and support folks like it, like it a lot. So let\'s get a little bit, uh, now your role with in four is what outside of the sales marketing, expanding what, what, what does that mean?[04:50]                                    So what we\'re doing right now, we are continuing our momentum of growth, uh, in, in the energy sector. And what do we mean by that? What do we define as energy here in for? Uh, it\'s, it\'s the utility space is the oil and gas and it\'s the mining[05:02]                                    a utility like water, a power, that type of power gas,[05:07]                                    transmission, distribution. Yep. And then in New Orleans gas sector, you know, uh, we serve as customers in the downstream, midstream, upstream, as well as some of the oil services organizations that provide support into those. Uh, those things.[05:20]                                    For our listeners out there that need to understand a little bit about the difference between midstream, downstream, upstream, the, the, the VI, the what you\'re, you know, laying out. Can you explain a little bit about that? Sure. Just for the listeners, we, we, we work with our customers to optimize their processes starting from the exploration production, right? You\'re, you\'re, you\'re finding the resources you\'re extracting, uh, what does that defined as? Uh, it\'s, it\'s the downstream that\'s statutory. That\'s right. Uh,[05:49]                                    and then you\'ve got the mysteries that transportation, and then you\'re right back with the refining and the distribution or the finite product, right. And then the field services organization is those folks that provide support in each one of those sub industries, if you will. Yeah. In terms of, uh, optimizing the operations, some of what some of those, the majors or even some of those players in those sectors do not want to staff or build their own B use.[06:13]                                    So That\'s interesting. So, so that\'s, that\'s a whole line, right? It\'s, you just got up mid down. All the, everything does, does inform, provide a seamless solution for that.[06:26]                                    That\'s right. So we do okay. And that really is, uh, what we preach. We, we, we implement, right? And what I mean by that is build solutions, optimize for the industries that we serve. Uh, now, one, one natural fit with my background in asset management was that a lot of those sectors are heavy, heavy asset intensive industries. Uh, they have to want, they invest a lot of money into procuring, building or, or completing some of those major assets. And then they are, make gotta make sure that they optimize the use of the assets. Right? And each one of those sub sectors have their own tweaks. And, and, and, and, um, uh, they, they, they typically pay attention to, right? And yes, we do optimize our solutions and our approach, uh, to each and every one of them.[07:12]                                    What happens in a, um, in a situation where you\'ve got, uh, your, your downstream market is, is acme and then it goes into the midstream, which is a different company, which, and then it goes to the, the, uh, upstream, which is a different company. How do you create a seamless solution there?[07:37]                                    So if, if those three components are controlled by a parent company, say one of the majors, right? Right. Again, absolutely optimize the entire chain, right?[07:46]                                   Because you\'re at the corporate level. It\'s just an easier,[07:49]                                    right? Now what happens if you\'re dealing with three entities, each one of those servicing each one of those aspects. Now obviously beneficial to us if they\'re using our platforms. However, in the interest of optimizing the use and a connectivity between within different application that those folks are using, we are building platforms that optimize the integration of our own solutions into a third party, let\'s say a financial analyst or human capital management solution or supply chain, whatever the customer has.[08:17]                                    So you\'re creating sort of these API APIs, these ability to be able to sort of plug and play tasks. Right? That\'s right. Well that\'s good. That\'s good. And then, and then hit their tables correct. The whatever data that they\'re looking for. So that\'s new, right? Normally it would, it in the past it just, it would never happen.[08:36]                                    That\'s right. Right. So it\'s quite, it\'s quite, uh, exciting really to kind of see the customer faces and, and that we talk in those industries when we actually present some of the alternatives to the status quo, if you will. And some, some of those things that we have done as a, as a software developer right. To, to, to answer the market requirements. And that\'s what I would tell them. I look to those who, the comedy that, hey, we didn\'t know you have it. Well, please challenge your vendors, right? Bring your vendors to the, make them part of the process[09:07]                                    that the pushback I have is sometimes I don\'t even know what to ask. All I\'m dealing with is the pain. And I have no idea that there\'s even a solution out there to make me feel better and sleep at night a little bit better. You\'ve got to educate.[09:21]                                    That\'s right. Because they don\'t even know. That\'s right. It\'s just like, okay, I got it here. I\'m doing it to go. And that\'s on us. That\'s very much on us in terms of getting the word out there. Right. And being proactive, getting engaged with a, um, would many organizations, industry, organization, industry events, um, we actually have an event coming up this fall where we bring all of our customers in one spot and, and we, we basically showcase our vision for the future. What we\'ve done, where we see the trends in the market, or how do we answer this, how do we align with our customers? So you\'re absolutely right now being that, uh, we are, uh, still somewhat that challenger, if you will end in, in some of those industries. Um, what I ask customers, like, look, bring us to the tables, let us have a sit in the conversation and you might be surprised, right?[10:06]                                    Because we definitely bring a

Mr. Ruben Stancel Discusses building a Seamless EAM platform