Ian Adler's guest appearances

Ian Adler

Inspiring Leaders: Leadership Stories with Impact

The Merged Marketing Podcast

Daphne Scott

Tim Stringer

Evan Carmichael

John Lee Dumas

Dave Stachowiak

Doug Smith

Dan Englander

Marvin Washington

Molly Fletcher

Chris Tuff

Rich Brooks

Vicki Saunders

Todd Foster

Mark Bowden

Brooke Taylor

OwlTail

Ian Adler is Vice President and Chief Marketing Officer for PepsiCo Foods Canada. Mentioned in This Episode  Simon Sinek Ian’s LinkedIn Ian’s email Mr Rogers video  What you will learn:  Ian’s story (2:01) Pivot points for PepsiCo (3:45) Content and creative Breaking into a new market (9:05) ‘Made in Canada’ marketing creative (11:52) Collaborative marketing Enabling others to follow your lead (18:20) Remembering your vision Marketers = revenue drivers (21:29) What’s your ninja superpower? PepsiCo’s social media strategy (25:06) Get in touch with Ian (28:18)  Ian Mentality - Quotes From the Show “Just because you can enter a market doesn’t mean you should“ “Behind every number, behind every data point, there’s a heartbeat” “I always encourage people to have a vision” “I believe in diversity of thought” “We’ve got to do what’s right by consumers”

Ian Adler is Vice President and Chief Marketing Officer for <a href="https://www.pepsico.ca/" rel="nofollow" target="_blank">PepsiCo Foods Canada</a>. Mentioned in This Episode <ul> <li><a href="https://simonsinek.com/" rel="nofollow" target="_blank">Simon Sinek</a></li> <li>Ian’s <a href="https://www.linkedin.com/in/ian-adler/?originalSubdomain=ca" rel="nofollow" target="_blank">LinkedIn</a></li> <li>Ian’s <a href="http://ian.adler@pepsico.com/" rel="nofollow" target="_blank">email</a></li> <li><a href="https://www.youtube.com/watch?v=fKy7ljRr0AA" rel="nofollow" target="_blank">Mr Rogers video</a></li> </ul> What you will learn: <ul> <li>Ian’s story (2:01)</li> <li>Pivot points for PepsiCo (3:45)</li> <li>Content and creative</li> <li>Breaking into a new market (9:05)</li> <li>‘Made in Canada’ marketing creative (11:52)</li> <li>Collaborative marketing</li> <li>Enabling others to follow your lead (18:20)</li> <li>Remembering your vision</li> <li>Marketers = revenue drivers (21:29)</li> <li>What’s your ninja superpower?</li> <li>PepsiCo’s social media strategy (25:06)</li> <li>Get in touch with Ian (28:18)</li> </ul> Ian Mentality - Quotes From the Show “Just because you can enter a market doesn’t mean you should“ “Behind every number, behind every data point, there’s a heartbeat” “I always encourage people to have a vision” “I believe in diversity of thought” “We’ve got to do what’s right by consumers”

119 | The Importance of 'Made In Canada' Creative - With Ian Adler

When it comes to Marketing Leadership and Team Culture, you simply can't get any better than Ian Adler, the VP &amp; Cheif Marketing Officer of PepsiCo Canada. And with the brands that they have help build, including Pepsi, Frito Lay, Doritos, Miss Vickies, Quaker Harvest Crunch and much more, this is the kind of leader that we should all be paying attention to. Tune in for the live streaming show Sept 22 at High Noon ET on LinkedIn and YouTube, or listen to the audio recording anytime.

Made In Canada Marketing With PepsiCo Canada CMO Ian Adler