Jennifer Hoffmann Roach's guest appearances

Jennifer Hoffmann Roach

Event Experience

Billie Jean King

Vasil Azarov

Michael Phelps

Sean Doyle

Chris Duke

DAVID ADLER

Heather Henderson

Richard Black

Hugh Forrest

Megan Murphy

Andrea Rosen

Lindsay McKenna

Dana Pake

Donna Stewart

Heather Odendaal

OwlTail

Jennifer Hoffmann

Jennifer Hoffmann Roach shares how she and her team are taking a diversified approach to virtual event monetization, lessons learned from staging 30+ virtual events, and why a good grit is hard to find. Jennifer is the Global Head of Audience for Bloomberg Live, the editorial live events division of Bloomberg Media. Prior to Bloomberg, Jenn managed global marketing and audience development for The Wall Street Journal Conferences division at Dow Jones and spent 10+ years in media and communications.

<p>Jennifer Hoffmann Roach shares how she and her team are taking a diversified approach to virtual event monetization, lessons learned from staging 30+ virtual events, and why a good grit is hard to find.</p> <p>Jennifer is the Global Head of Audience for Bloomberg Live, the editorial live events division of Bloomberg Media. Prior to Bloomberg, Jenn managed global marketing and audience development for The Wall Street Journal Conferences division at Dow Jones and spent 10+ years in media and communications.</p>

Jennifer Hoffmann Roach, Bloomberg Live: Empathy, Grits, and, the Business of Virtual Events