Giuseppe Caltabiano's guest appearances

Giuseppe Caltabiano

Meet The Experts Podcast

Video Marketing Italia

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Sujan Patel

Tracy Brown

Kelly Moran

Barry Mowszowski

Sergio Garcia

Nikki Davis

Bessie Lee

Julian Stodd

Scott Brinker

Steve Keller

Craig Fagan

Mikkel Rasmussen

Jo Bhakdi

Shani Sandy

Amy Rodgers

OwlTail

On this episode, host Jeremy Shere is joined by Giuseppe Caltabiano, VP of Marketing at Rock Content, to discuss interactive content. Giuseppe explains what interactive content is, the benefits it offers, and how it differs from static content. He also shares examples of projects his company has completed and offers advice on how to get started with interactive content. Highlights:What is interactive content? The benefits of using interactive content in B2B Content MarketingEngaging examples to try for your B2B strategyLearn more about Rock ContentConnect with Giuseppe on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

On this episode, host Jeremy Shere is joined by Giuseppe Caltabiano, VP of Marketing at Rock Content, to discuss interactive content. Giuseppe explains what interactive content is, the benefits it offers, and how it differs from static content. He also shares examples of projects his company has completed and offers advice on how to get started with interactive content.  Highlights:<ul><li>What is interactive content? </li><li>The benefits of using interactive content in B2B Content Marketing</li><li>Engaging examples to try for your B2B strategy</li></ul> Learn more about <a href="https://rockcontent.com/" rel="nofollow" target="_blank">Rock Content</a>Connect with <a href="https://linkedin.com/in/giuseppecaltabiano" rel="nofollow" target="_blank">Giuseppe</a> on LinkedIn The B2B Content Show is produced by <a href="https://connversa.com/" rel="nofollow" target="_blank">Connversa</a>, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at <a href="http://connversa.com" rel="nofollow" target="_blank">connversa.com</a>.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Leveling your marketing strategy using interactive content w/ Giuseppe Caltabiano

'What's the balance between technology and Creativity in Marketing?'Head of Content Strategy for EMEA &amp; APAC at Contently, Giuseppe Caltabiano discusses the role creativity plays in leaderhip, understanding your audience through data and debunking the 'inspiration' theory.

'What's the balance between technology and Creativity in Marketing?' Head of Content Strategy for EMEA &amp; APAC at Contently, Giuseppe Caltabiano discusses the role creativity plays in leaderhip, understanding your audience through data and debunking the 'inspiration' theory.

Know your Audience: The Role of Data in Content Marketing with Giuseppe Caltabiano

Ecco cosa scoprirai in questo episodio- Il network di freelancer di Contently- Fare storytelling con i video- Usare video su Linkedin- Il futuro del branded content- L’utilizzo dei video nella buyer journey- La marketing influencer opportunity- L’importanza del content hub- L'utilizzo dell’intelligenza artificiale per verificare se il tone &amp; voice di un contenuto è in linea con i principi aziendali- Gli untouchable day, la giornata senza interruzioniCitazioni dall'episodio:- Il video è per sua natura il modo migliore di fare storytelling- Il nostro cervello si attiva nel momento in cui  ascoltiamo delle storie- E’ impossible comprendere la propria audience senza i dati- Gli errori si comprendono, si digeriscono e ci si lavora su per migliorarli- Non è scontato che i genitori paghino gli studi ai figli- Non darsi mai limiti. Libertà assoluta di prendere determinate scelte. Seguire i propri desideri.Link menzionati nell'episodio:- Contently - http://contently.com/ Ecco cosa scoprirai in questo episodio- Confernza DMEXCO - https://dmexco.com/conference/ - Serie The Wolf di HP - https://www.youtube.com/watch?v=NsOeLTBcdHs&amp;list=PL8oZZRnF1hCmrO0ST62-w5DNYOc-jRiOm - Libro - The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You - di Shane Snow e  Joe Lazauskas - https://amzn.to/2zqc5Yc -  Tool: Evernote - www.evernote.com - Podcast Diario di Due Imprenditori Digitali - www.digimprenditori.it - Video Recensioni Animate di libri - https://www.youtube.com/watch?v=bWRF5fhJ8Z8&amp;list=PLQ6tq-0XtldeMgEvEFQyIM637lcj-VDR_ SponsorPresentazioneAnimata.it - www.presentazioneanimata.it L’ospite GIUSEPPE CALTABIANO BLOG: http://contentacrossborders.com TWITTER: https://twitter.com/giusecLINKEDIN: https://www.linkedin.com/in/giuseppecaltabiano/ Contatti:WEB → https://www.videomarketingpodcast.itINVIA UNA DOMANDA → https://t.me/gattimarco LINKEDIN → https://www.linkedin.com/in/marcogattilink/EMAIL → info@videomarketingpodcast.itREGISTRATI AL CANALE TELEGRAM → https://t.me/videomarketingitalia

Ecco cosa scoprirai in questo episodio - Il network di freelancer di Contently - Fare storytelling con i video - Usare video su Linkedin - Il futuro del branded content - L’utilizzo dei video nella buyer journey - La marketing influencer opportunity - L’importanza del content hub - L'utilizzo dell’intelligenza artificiale per verificare se il tone &amp; voice di un contenuto è in linea con i principi aziendali - Gli untouchable day, la giornata senza interruzioni Citazioni dall'episodio: - Il video è per sua natura il modo migliore di fare storytelling - Il nostro cervello si attiva nel momento in cui ascoltiamo delle storie - E’ impossible comprendere la propria audience senza i dati - Gli errori si comprendono, si digeriscono e ci si lavora su per migliorarli - Non è scontato che i genitori paghino gli studi ai figli - Non darsi mai limiti. Libertà assoluta di prendere determinate scelte. Seguire i propri desideri. Link menzionati nell'episodio: - Contently - <a href="http://contently.com/" rel="noopener nofollow" target="_blank">http://contently.com/</a> Ecco cosa scoprirai in questo episodio - Confernza DMEXCO - <a href="https://dmexco.com/conference/" rel="noopener nofollow" target="_blank">https://dmexco.com/conference/</a> - Serie The Wolf di HP - <a href="https://www.youtube.com/watch?v=NsOeLTBcdHs&amp;list=PL8oZZRnF1hCmrO0ST62-w5DNYOc-jRiOm" rel="noopener nofollow" target="_blank">https://www.youtube.com/watch?v=NsOeLTBcdHs&amp;list=PL8oZZRnF1hCmrO0ST62-w5DNYOc-jRiOm</a> - Libro - The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You - di Shane Snow e Joe Lazauskas - <a href="https://amzn.to/2zqc5Yc" rel="noopener nofollow" target="_blank">https://amzn.to/2zqc5Yc</a> - Tool: Evernote - <a href="http://www.evernote.com" rel="noopener nofollow" target="_blank">www.evernote.com</a> - Podcast Diario di Due Imprenditori Digitali - <a href="http://www.digimprenditori.it" rel="noopener nofollow" target="_blank">www.digimprenditori.it</a> - Video Recensioni Animate di libri - <a href="https://www.youtube.com/watch?v=bWRF5fhJ8Z8&amp;list=PLQ6tq-0XtldeMgEvEFQyIM637lcj-VDR_" rel="noopener nofollow" target="_blank">https://www.youtube.com/watch?v=bWRF5fhJ8Z8&amp;list=PLQ6tq-0XtldeMgEvEFQyIM637lcj-VDR_</a> Sponsor <a href="http://PresentazioneAnimata.it" rel="nofollow" target="_blank">PresentazioneAnimata.it</a> - <a href="http://www.presentazioneanimata.it" rel="noopener nofollow" target="_blank">www.presentazioneanimata.it</a> L’ospite GIUSEPPE CALTABIANO BLOG: <a href="http://contentacrossborders.com" rel="noopener nofollow" target="_blank">http://contentacrossborders.com</a> TWITTER: <a href="https://twitter.com/giusec" rel="noopener nofollow" target="_blank">https://twitter.com/giusec</a> LINKEDIN: <a href="https://www.linkedin.com/in/giuseppecaltabiano/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/giuseppecaltabiano/</a> Contatti: WEB → <a href="https://www.videomarketingpodcast.it" rel="noopener nofollow" target="_blank">https://www.videomarketingpodcast.it</a> INVIA UNA DOMANDA → <a href="https://t.me/gattimarco" rel="noopener nofollow" target="_blank">https://t.me/gattimarco</a> LINKEDIN → <a href="https://www.linkedin.com/in/marcogattilink/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/marcogattilink/</a> EMAIL → <a href="mailto:info@videomarketingpodcast.it">info@videomarketingpodcast.it</a> REGISTRATI AL CANALE TELEGRAM → <a href="https://t.me/videomarketingitalia" rel="noopener nofollow" target="_blank">https://t.me/videomarketingitalia</a>

Giuseppe Caltabiano - Contently - Soluzioni di content marketing - VMI007