Ross Kaplan-Winn's guest appearances

Ross Kaplan-Winn

The Agents of Change Digital Marketing Podcast

Rob Walch

Pat Flynn

Ben Shapiro

Chris Ducker

Cliff Ravenscraft

Nicole Walters

Steve Chou

James Wedmore

Guy Kawasaki

Krista Mashore

Ann Handley

Matthew Pollard

Michael Stelzner

Chris Brogan

John Lee Dumas

OwlTail

A common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do or not, someone sure is, as those ads account for 90% of Google’s revenue from advertising as a direct result of people clicking those exact ads. In order to get in on the action, your business needs to navigate the many choices and options offered by AdWords to best work with your specific business campaign’s goal. Quality is going to go a long way here, so making sure you are on point with your target audience will translate huge. Knowing where your audience is, attracting them with concise and helpful ad copy - think strong and concise keywords - as well as refining your targeting strategy (beware the automatic default settings), will all help you win big in the end. Ross Kaplan-Winn loves helping businesses learn, test and implement online strategies, and has been managing PPC accounts since 2008. His knowledge and expertise is continually evolving as he stays up to date in the ever changing world of paid advertising.   www.agentsofchangecon.com/144

A common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do or not, someone sure is, as those ads account for 90% of Google’s revenue from advertising as a direct result of people clicking those exact ads. In order to get in on the action, your business needs to navigate the many choices and options offered by AdWords to best work with your specific business campaign’s goal. Quality is going to go a long way here, so making sure you are on point with your target audience will translate huge. Knowing where your audience is, attracting them with concise and helpful ad copy - think strong and concise keywords - as well as refining your targeting strategy (beware the automatic default settings), will all help you win big in the end. Ross Kaplan-Winn loves helping businesses learn, test and implement online strategies, and has been managing PPC accounts since 2008. His knowledge and expertise is continually evolving as he stays up to date in the ever changing world of paid advertising. <a href="http://www.agentsofchangecon.com/144" rel="nofollow" target="_blank">www.agentsofchangecon.com/144</a>

A Beginner's Guide to Google AdWords - with Ross Kaplan-Winn