Jennifer Armbrust's guest appearances

Jennifer Armbrust

What Works

The Superwoman Chronicles

Zebracast

Strong Feelings

Hyde or Practise

Cindy Gallop

Sai Hossain

Brian Scudamore

Eve Rodsky

Mike McDerment

Cathryn Lavery

Vanessa Van Edwards

Nir Eyal

Jasmine Star

Laura Roeder

Melanie Duncan

Cathy Heller

Nicole Antoinette

Andrea Jones

Jessica Williams

OwlTail

Can business be a site for radical creativity and social change? Join us as we go back to school with feminist business consultant Jennifer Armbrust. Jennifer is the founder and director of Sister, a consulting firm that advises companies on bringing feminist principles into business practices. She’s also the creator of Feminist Business School, an online course, and the author of Proposals for the Feminine Economy. We talk to her about what it means to bring feminism into business, what it might look like to build more equitable economic systems, and why she thinks all entrepreneurs should read some Audre Lorde.  Listen to your body’s messages as guidance, instead of seeing your body as an inconvenience to work—which is what capitalism says. Capitalism says, “you could work so much more if you didn’t get sick or pregnant or have to eat or go to sleep!”... So, that’s kind of the first place I work. How do we bring your body back into your business and let your body have some votes on what happens throughout the day? —Jennifer Armbrust, founder of Sister and creator of Feminist Business School  We chat about:  Why Jennifer let go of the pursuit for “ideological purity,” and embraced bringing her feminist backpack into the weeds of capitalism instead How our culture of overwork and constant pressure to produce fails us Why listening to your body, not just your to-do list, is a feminist act Why fear is what keeps people—and companies—stuck The importance of “tinkering”—using small shifts to create change The limitations of “conscious capitalism” in creating equitable futures  Links:  Sister Feminist Business School Proposals for the Feminine Economy Sister on Instagram  Plus:  Sara and Katel talk about their own successes (and...not-so-successes) bringing their feminist practices into their work Why having a woman in charge doesn’t make a business feminist The problem with individualistic “go get yours” women’s empowerment messages White feminism in history: how Southern white women’s slaveholding helped secure their economic future  Photo credit: Aubree Bernier-Clarke

<h4>Can business be a site for radical creativity and social change? Join us as we go back to school with feminist business consultant Jennifer Armbrust.</h4> Jennifer is the founder and director of Sister, a consulting firm that advises companies on bringing feminist principles into business practices. She’s also the creator of Feminist Business School, an online course, and the author of Proposals for the Feminine Economy. We talk to her about what it means to bring feminism into business, what it might look like to build more equitable economic systems, and why she thinks all entrepreneurs should read some Audre Lorde. <blockquote> Listen to your body’s messages as guidance, instead of seeing your body as an inconvenience to work—which is what capitalism says. Capitalism says, “you could work so much more if you didn’t get sick or pregnant or have to eat or go to sleep!”... So, that’s kind of the first place I work. How do we bring your body back into your business and let your body have some votes on what happens throughout the day? —Jennifer Armbrust, founder of <a href="https://sister.is" rel="nofollow" target="_blank">Sister</a> and creator of <a href="https://sister.is/feminist-business-school" rel="nofollow" target="_blank">Feminist Business School</a> </blockquote> We chat about: <ul> <li>Why Jennifer let go of the pursuit for “ideological purity,” and embraced bringing her feminist backpack into the weeds of capitalism instead</li> <li>How our culture of overwork and constant pressure to produce fails us</li> <li>Why listening to your body, not just your to-do list, is a feminist act</li> <li>Why fear is what keeps people—and companies—stuck</li> <li>The importance of “tinkering”—using small shifts to create change</li> <li>The limitations of “conscious capitalism” in creating equitable futures</li> </ul> <h4>Links:</h4> <ul> <li><a href="https://sister.is" rel="nofollow" target="_blank">Sister</a></li> <li><a href="https://sister.is/feminist-business-school" rel="nofollow" target="_blank">Feminist Business School</a></li> <li><a href="https://sister.is/selling/the-proposals-book" rel="nofollow" target="_blank">Proposals for the Feminine Economy</a></li> <li><a href="https://www.instagram.com/sister.is/" rel="nofollow" target="_blank">Sister on Instagram</a></li> </ul> <h4>Plus:</h4> <ul> <li>Sara and Katel talk about their own successes (and...not-so-successes) bringing their feminist practices into their work</li> <li>Why having a woman in charge doesn’t make a business feminist</li> <li>The problem with individualistic “go get yours” women’s empowerment messages</li> <li>White feminism in history: <a href="https://www.vox.com/2019/8/19/20807633/slavery-white-women-stephanie-jones-rogers-1619" rel="nofollow" target="_blank">how Southern white women’s slaveholding helped secure their economic future</a></li> </ul> Photo credit: Aubree Bernier-Clarke

Feminist Business School with Jennifer Armbrust

Feminine Economy

The Nitty Gritty  * How Jennifer’s creative entrepreneurial journey influenced the creation of Sister and Feminine Business School * What led Jennifer to transition from solopreneurship to a brand that’s bigger than her — and how collaboration sets the foundation for Sister * The practical and foundational values of creating and formulating a feminist business * Why you should see your business as a partnership and some of the tools Jennifer uses to connect students with their business’ “spirit”  Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, would argue there’s a more feminine way to build and grow your business. In this episode of What Works, Jennifer walks us through what a feminine economy looks like, how to use those values to guide your business decisions, and tools for working on your business in a holistic, healthy way for work/life balance. Jennifer also discusses her experience with growing from a solopreneur mindset to a leadership one… and the struggles she faced on that journey. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. What is a feminine economy? “If capitalism is an economy that values masculine traits, what could another economy look like? That’s where we get the feminine economy. It’s almost a backward question. Instead of saying what economy would we need for feminine values, I’m saying: what if we start valuing feminine principles? Will that shift the economy?” — Jennifer Armbrust Capitalism currently operates according to masculine traits of the ego, Jennifer says. For example, worker value comes from productivity, poverty is vilified, nature is dominated, and systemic racism and sexism are commonplace. You can find the graphics mentioned in the podcast here. So what would the world look like if we included resourcefulness, mindfulness and gratitude, integrity, and honesty in the very foundation of every business and system? Things would radically change — for the better. Infusing feminine ideals into daily life “It’s a creative act every day going to my business, taking these ideas and ideals, and asking: what are the choices and the ways I’m setting up my business that’s going to evoke them?” — Jennifer Armbrust One of Jennifer’s most recent experiences putting her values into her business was with her new office. “I want it to be honoring my body,” Jennifer shares, “which is the first principle of the 12 principles for prototyping a feminist business. Our bodies are things that we use in our day-to-day workspace so how do I configure my workspace to support my body?” With that as a guiding principle, she got both a sitting desk and a standing desk. She also added a meditation pillow. “I’m not trying to make the choice that other people made before me,” she says. “Instead, it’s: what is my office? What is Jennifer Armbrust’s office for Sister? What is this space going to be and how do I work in it?” What are some feminine values that you already infuse into your business? What are some that you’d like to explore more in your everyday work life? Check out the 12 Principles of the Feminine Economy from Sister for more insight and ideas! Scaling from one to many, with intention  ★ Support this podcast ★ 

The Nitty Gritty * How Jennifer’s creative entrepreneurial journey influenced the creation of <a href="https://sister.is/supplies/concepts-conception-incubator" rel="nofollow" target="_blank">Sister</a> and <a href="https://sister.is/feminist-business-school/" rel="nofollow" target="_blank">Feminine Business School</a> * What led Jennifer to transition from solopreneurship to a brand that’s bigger than her — and how collaboration sets the foundation for Sister * The practical and foundational values of creating and formulating a feminist business * Why you should see your business as a partnership and some of the tools Jennifer uses to connect students with their business’ “spirit” Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of <a href="https://sister.is/12-principles/" rel="nofollow" target="_blank">Sister</a> and <a href="https://sister.is/feminist-business-school/" rel="nofollow" target="_blank">Feminist Business School</a>, would argue there’s a more feminine way to build and grow your business. In this episode of What Works, Jennifer walks us through what a feminine economy looks like, how to use those values to guide your business decisions, and tools for working on your business in a holistic, healthy way for work/life balance. Jennifer also discusses her experience with growing from a solopreneur mindset to a leadership one… and the struggles she faced on that journey. We release new episodes of What Works every week. <a href="https://itunes.apple.com/us/podcast/what-works-small-business-podcast-with-tara-gentile/id1054027973?mt=2" rel="nofollow" target="_blank">Subscribe on iTunes so you never miss an episode.</a> What is a feminine economy? “If capitalism is an economy that values masculine traits, what could another economy look like? That’s where we get the feminine economy. It’s almost a backward question. Instead of saying what economy would we need for feminine values, I’m saying: what if we start valuing feminine principles? Will that shift the economy?” — Jennifer Armbrust Capitalism currently operates according to masculine traits of the ego, Jennifer says. For example, worker value comes from productivity, poverty is vilified, nature is dominated, and systemic racism and sexism are commonplace. <a href="https://sister.is/proposals-for-the-feminine-economy/" rel="nofollow" target="_blank">You can find the graphics mentioned in the podcast here.</a> So what would the world look like if we included resourcefulness, mindfulness and gratitude, integrity, and honesty in the very foundation of every business and system? Things would radically change — for the better. Infusing feminine ideals into daily life “It’s a creative act every day going to my business, taking these ideas and ideals, and asking: what are the choices and the ways I’m setting up my business that’s going to evoke them?” — Jennifer Armbrust One of Jennifer’s most recent experiences putting her values into her business was with her new office. “I want it to be honoring my body,” Jennifer shares, “which is the first principle of <a href="https://sister.is/12-principles/" rel="nofollow" target="_blank">the 12 principles for prototyping a feminist business</a>. Our bodies are things that we use in our day-to-day workspace so how do I configure my workspace to support my body?” With that as a guiding principle, she got both a sitting desk and a standing desk. She also added a meditation pillow. “I’m not trying to make the choice that other people made before me,” she says. “Instead, it’s: what is my office? What is Jennifer Armbrust’s office for Sister? What is this space going to be and how do I work in it?” What are some feminine values that you already infuse into your business? What are some that you’d like to explore more in your everyday work life? Check out <a href="https://sister.is/12-principles/" rel="nofollow" target="_blank">the 12 Principles of the Feminine Economy from Sister</a> for more insight and ideas! Scaling from one to many, with intention <a href="https://cocommercial-llc.ck.page/products/support-what-works" rel="payment nofollow" target="_blank">★ Support this podcast ★</a>

EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust

This week we talk to Jennifer Armbrust, founder and director of Sister. She cultivates teaching and tools for the feminine economy, practices embodied business, and runs Feminist Business School. Her work explores the collisions and collusions of art, business, gender, embodiment, and economics. In the news, our hosts Mara Zepeda (Switchboard) and Jennifer Brandel (Hearken) discuss  "Silicon Valley is Not Your Friend" by Noam Cohen in the New York Times.

This week we talk to Jennifer Armbrust, founder and director of <a href="https://sister.is" rel="nofollow" target="_blank">Sister</a>. She cultivates teaching and <a href="https://sister.is/proposals-for-the-feminine-economy/" rel="nofollow" target="_blank">tools for the feminine economy</a>, practices <a href="https://sister.is/embodied-business-consulting/" rel="nofollow" target="_blank">embodied business</a>, and runs <a href="https://sister.is/feminist-business-school/" rel="nofollow" target="_blank">Feminist Business School</a>. Her work explores the collisions and collusions of art, business, gender, embodiment, and economics. In the news, our hosts Mara Zepeda (<a href="https://switchboardhq.com/" rel="nofollow" target="_blank">Switchboard</a>) and Jennifer Brandel (<a href="https://www.wearehearken.com/" rel="nofollow" target="_blank">Hearken</a>) discuss <a href="https://www.nytimes.com/interactive/2017/10/13/opinion/sunday/Silicon-Valley-Is-Not-Your-Friend.html" rel="nofollow" target="_blank"> "Silicon Valley is Not Your Friend"</a> by Noam Cohen in the New York Times.

Episode 3 - Jennifer Armbrust