Sophia Yeh's guest appearances

Sophia Yeh

The How Things Grow Podcast

The Mobile User Acquisition Show

Brad Hargreaves

Brian Balfour

Zack Onisko

Gina Gotthilf

Sean Ellis

Sam Roberts

Cameron Adams

Selina Tobaccowala

Jay Weintraub

Liam Martin

Noah Rosenberg

Russell Shorto

Hila Qu

Jon Hook

Cat Lee

OwlTail

Adam Hadi

 We have two amazing guests to offer two very different perspectives about a theme that has always been very fascinating: Influencer Marketing and the Economics of Internet Fame.Sophia Yeh, is a YouTuber, TikToker, influencer and Influencer Manager. Sophia literally grew up with YouTube and started making videos in high school and took off on the YouTube platform as a teenager, making really cool beatboxing videos.Later, she moved over to the business side of influencer marketing helping influencers strike deals with brands. Adam Hadi is the VP of Marketing at Current and is known as one of the foremost experts in the world at influencer marketing, particularly for mobile apps.Sophia and Adam,  bring very unique perspectives on influencer marketing, on what it's like to be an influencer, on what it takes to grow an audience as an influencer, on the unique and peculiar challenges of being a creator as well as a business person, on how deals are made on influencer marketing platforms and so much more.This episode is a re-release of an episode from our older podcast How Things Grow.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/influencer-marketing-sophia-yeh-adam-hadi/KEY HIGHLIGHTS🐧 First steps into the world of influencer marketing.🐣 The first influencer collab with FIFA and FIFA fans. 🤹‍♀️ Understanding the commercial viability of being a creator on YouTube.🎾 How naivety can take you far in marketing.  ☄️ What takes an influencer from the first few followers to the first million.🐾 Passion for content apart from consistency is what helps influencers grow.🥀 It's important to be honest with your audience.🩰 Create content based on feedback or by "reading your audience"🧝‍♂️ Testing one theme of content over another💄 How influencers decide whether to produce content for multiple platforms or just one? 🧤 What point in time does a new platform become viable for a marketer?🧶 Expanding to other channels by reading your audience.🎩 Some common elements that make a video work.How do advertisers vet influencers?🎢 Platforms are open to the open source nature of content creation that the influencer economy symbolizes.🛰 How tools for influencer marketing are evolving.👠 All about the adpocalypse💼 How does demonetization on YouTube work?Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

We have two amazing guests to offer two very different perspectives about a theme that has always been very fascinating: Influencer Marketing and the Economics of Internet Fame.Sophia Yeh, is a YouTuber, TikToker, influencer and Influencer Manager. Sophia literally grew up with YouTube and started making videos in high school and took off on the YouTube platform as a teenager, making really cool beatboxing videos.Later, she moved over to the business side of influencer marketing helping influencers strike deals with brands. Adam Hadi is the VP of Marketing at Current and is known as one of the foremost experts in the world at influencer marketing, particularly for mobile apps.Sophia and Adam,  bring very unique perspectives on influencer marketing, on what it's like to be an influencer, on what it takes to grow an audience as an influencer, on the unique and peculiar challenges of being a creator as well as a business person, on how deals are made on influencer marketing platforms and so much more. This episode is a re-release of an episode from our older podcast How Things Grow. Check out the show notes here: <a href="https://mobileuseracquisitionshow.com/episode/influencer-marketing-sophia-yeh-adam-hadi/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/influencer-marketing-sophia-yeh-adam-hadi/</a> KEY HIGHLIGHTS 🐧 First steps into the world of influencer marketing.🐣 The first influencer collab with FIFA and FIFA fans. 🤹‍♀️ Understanding the commercial viability of being a creator on YouTube.🎾 How naivety can take you far in marketing.  ☄️ What takes an influencer from the first few followers to the first million.🐾 Passion for content apart from consistency is what helps influencers grow.🥀 It's important to be honest with your audience.🩰 Create content based on feedback or by "reading your audience"🧝‍♂️ Testing one theme of content over another💄 How influencers decide whether to produce content for multiple platforms or just one? 🧤 What point in time does a new platform become viable for a marketer?🧶 Expanding to other channels by reading your audience.🎩 Some common elements that make a video work.How do advertisers vet influencers?🎢 Platforms are open to the open source nature of content creation that the influencer economy symbolizes.🛰 How tools for influencer marketing are evolving.👠 All about the adpocalypse💼 How does demonetization on YouTube work? Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a>

The inner workings of being famous on the internet, with Sophia Yeh(Influencer) & Adam Hadi (VP Marketing, Current) 🎨

Today’s is a unique episode. I have two amazing guests to offer two different perspectives about a theme that I’ve always been very very fascinated by - influencer marketing, and the economics of internet fame. Sophia Yeh(aka Sophia Beatbox, or Sophia Kiddbeatz) is a YouTuber and influencer manager. Sophia literally grew up with Youtube. She started making videos in high school, and really took off on the Youtube platform as a teenager making these really cool beatboxing videos. After growing her presence on Youtube for a number of years, she moved over to the business side of influencer marketing - in helping influencers strike deals with brands. Adam Hadi is the VP of Marketing at Current, and is known as one of the foremost experts in the world at influencer marketing, particularly for mobile apps. Adam began his career as an economist at the Bureau of Labor Statistics, and made his way into mobile app marketing for The Topps Company, in which capacity he stumbled upon the wild world of influencer marketing. Since then, he’s headed up marketing for leading apps such as Draft, Quidd and now Current - and advised a host of other apps on influencer marketing. Between them, Adam &amp; Sophia bring very unique perspectives on influencer marketing - on what it’s like to be an influencer, on what it takes to grow an audience as an influencer, on the unique and peculiar challenges of being a creator and a businessperson, on how deals are made on influencer marketing platforms - and so much more.KEY HIGHLIGHTSWhat inspired Sophia to make Youtube videos in high school - and the first results she saw on her first 4 videos.How Adam stumbled upon influencers while running campaigns for a soccer app.How influencers like MiniMinter &amp; KSI evolved with the Youtube platform and expanded their brand from just FIFA related content to much broader themes.How Adam essentially hunted down his target influencers at the conference PAX East.The most important factor that contributes to an influencer’s early growth - and why ignoring this caused Sophia’s Youtube to die down for a bit. How this factor impacts Youtube’s algorithms.What catalyzes influencers who grow really big - or expand their brand in dramatically different ways?What results Sophia saw when she tested videos that didn’t show her beatboxingHow marketers evaluate a new channel for influencers who are present on it. Is there a minimum audience size at which a platform becomes interesting for marketers?Why influencer marketing can be intimidating for performance marketers - since they dont have a lot of raw data to base decisions off of. What Adam recommends doing to make these assessments when there is imperfect data.Why platforms such as Google have had some reluctance to embracing influencer marketingThe Adpocalypse - and how that hit influencers badly, and how Sophia reacted to the hit her channels were taking. Check out the full transcript and show notes here:https://howthingsgrow.co/the-inner-workings-of-internet-fame-with-sophia-yehcmo-at-most-amazing-adam-hadivp-of-marketing-at-current/**Get more goodies here:http://MobileUserAcquisitionShow.comhttp://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Today’s is a unique episode. I have two amazing guests to offer two different perspectives about a theme that I’ve always been very very fascinated by - influencer marketing, and the economics of internet fame. Sophia Yeh(aka Sophia Beatbox, or Sophia Kiddbeatz) is a YouTuber and influencer manager. Sophia literally grew up with Youtube. She started making videos in high school, and really took off on the Youtube platform as a teenager making these really cool beatboxing videos. After growing her presence on Youtube for a number of years, she moved over to the business side of influencer marketing - in helping influencers strike deals with brands. Adam Hadi is the VP of Marketing at Current, and is known as one of the foremost experts in the world at influencer marketing, particularly for mobile apps. Adam began his career as an economist at the Bureau of Labor Statistics, and made his way into mobile app marketing for The Topps Company, in which capacity he stumbled upon the wild world of influencer marketing. Since then, he’s headed up marketing for leading apps such as Draft, Quidd and now Current - and advised a host of other apps on influencer marketing. Between them, Adam &amp; Sophia bring very unique perspectives on influencer marketing - on what it’s like to be an influencer, on what it takes to grow an audience as an influencer, on the unique and peculiar challenges of being a creator and a businessperson, on how deals are made on influencer marketing platforms - and so much more. KEY HIGHLIGHTS<ul><li>What inspired Sophia to make Youtube videos in high school - and the first results she saw on her first 4 videos.</li><li>How Adam stumbled upon influencers while running campaigns for a soccer app.</li><li>How influencers like MiniMinter &amp; KSI evolved with the Youtube platform and expanded their brand from just FIFA related content to much broader themes.</li><li>How Adam essentially hunted down his target influencers at the conference PAX East.</li><li>The most important factor that contributes to an influencer’s early growth - and why ignoring this caused Sophia’s Youtube to die down for a bit. How this factor impacts Youtube’s algorithms.</li><li>What catalyzes influencers who grow really big - or expand their brand in dramatically different ways?</li><li>What results Sophia saw when she tested videos that didn’t show her beatboxing</li><li>How marketers evaluate a new channel for influencers who are present on it. Is there a minimum audience size at which a platform becomes interesting for marketers?</li><li>Why influencer marketing can be intimidating for performance marketers - since they dont have a lot of raw data to base decisions off of. What Adam recommends doing to make these assessments when there is imperfect data.</li><li>Why platforms such as Google have had some reluctance to embracing influencer marketing</li><li>The Adpocalypse - and how that hit influencers badly, and how Sophia reacted to the hit her channels were taking. </li></ul>Check out the full transcript and show notes here: <a href="https://howthingsgrow.co/the-inner-workings-of-internet-fame-with-sophia-yehcmo-at-most-amazing-adam-hadivp-of-marketing-at-current/" rel="nofollow" target="_blank">https://howthingsgrow.co/the-inner-workings-of-internet-fame-with-sophia-yehcmo-at-most-amazing-adam-hadivp-of-marketing-at-current/</a> **Get more goodies here: <a href="http://mobileuseracquisitionshow.com/" rel="nofollow" target="_blank">http://MobileUserAcquisitionShow.com</a> <a href="https://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="https://rocketshiphq.com/blog/" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a>

The inner workings of internet fame - with Sophia Yeh(Influencer Manager) & Adam Hadi(VP of Marketing at Current)