Kellee Johnson's guest appearances

Kellee Johnson

INspired INsider Podcast

Exit Coach Radio

Dane Maxwell

Angela Lauria

Matt Sunshine

Tucker Max

John Warrillow

Oren Klaff

Lance Graulich

Katie Wagner

Roger Firestien

Adam Grant

Laura Roeder

Steve Chou

Dan Miller

Chris Voss

David Meltzer

OwlTail

Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.  Kellee's company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University's Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees. In this episode… You’ve done the hard work of starting a great business but still face the struggle to create your story and put it in the news. The thought of it leaves a sour taste in your mouth and makes you think: ‘why do I have to do that? Shouldn’t I just wait until my brand gets noticed and talked about organically?’ Today’s guest, Kellee Johnson, says the chances of getting in the news organically often require you to do something beyond being a fantastic business; you’ve got to earn it. It starts by knowing how to create your story to make it newsworthy and knowing who to share it with.  Learn more about branding, storytelling to take your brand to the next level on this episode of the Inspired Insider Podcast. The host, Dr. Jeremy Weisz, sits down with Kellee Johnson, Principal at The Ballast Group. She explains their six-step process of getting brands on the news using the paid, earned, shared, and owned media model. Stay tuned to catch the details about it — and lots more!

Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.  Kellee's company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University's Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees. In this episode… You’ve done the hard work of starting a great business but still face the struggle to create your story and put it in the news. The thought of it leaves a sour taste in your mouth and makes you think: ‘why do I have to do that? Shouldn’t I just wait until my brand gets noticed and talked about organically?’ Today’s guest, Kellee Johnson, says the chances of getting in the news organically often require you to do something beyond being a fantastic business; you’ve got to earn it. It starts by knowing how to create your story to make it newsworthy and knowing who to share it with.  Learn more about branding, storytelling to take your brand to the next level on this episode of the Inspired Insider Podcast. The host, Dr. Jeremy Weisz, sits down with Kellee Johnson, Principal at The Ballast Group. She explains their six-step process of getting brands on the news using the paid, earned, shared, and owned media model. Stay tuned to catch the details about it — and lots more!

[Top Agency Series] Branding and Storytelling Strategies with Kellee Johnson of The Ballast Group

Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo. Kellee's company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University's Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees. In this episode… Is your company doing great work without getting noticed by your target audience? As a business leader, you’re not alone. We are always looking for the best way to articulate our stories and reach our target audience in the channels that matter. However, we often come up short. How can we change that and drive growth for our companies?  Kellee Johnson, Principal of The Ballast Group, has developed the PESO (Paid, Earned, Shared, and Owned) model to get your brand story out and generate leads. What is the process of the PESO model, and how does it work?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz to learn about driving growth through the PESO model with Kellee Johnson, Principal of The Ballast Group. They discuss the elements of the PESO model and how to achieve each one. Kellee also talks about what to expect from press attention, how to manage it, and how to share your story with an audience. Stay tuned for more.

Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo. Kellee's company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University's Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees. In this episode… Is your company doing great work without getting noticed by your target audience? As a business leader, you’re not alone. We are always looking for the best way to articulate our stories and reach our target audience in the channels that matter. However, we often come up short. How can we change that and drive growth for our companies?  Kellee Johnson, Principal of The Ballast Group, has developed the PESO (Paid, Earned, Shared, and Owned) model to get your brand story out and generate leads. What is the process of the PESO model, and how does it work?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz to learn about driving growth through the PESO model with Kellee Johnson, Principal of The Ballast Group. They discuss the elements of the PESO model and how to achieve each one. Kellee also talks about what to expect from press attention, how to manage it, and how to share your story with an audience. Stay tuned for more.

[Top Agency & Women Leader Series] Driving Growth Through Paid, Earned, Shared, and Owned Media with Kellee Johnson of The Ballast Group

Kellee Johnson of Ballast Group shares brilliant tips about the importance of your story and getting others to tell it. PV members: Spread the word about PV411.net - the Provisor Member "Audio Library" with interviews searchable by last name - and a link to schedule your interview!Please share this interview with your Social Media contacts! Show host Bill Black helps business owners develop their 3-5 year Succession &amp; Exit plan. Learn more at www.Ersi.biz.

Kellee Johnson of <a href="http://www.ballastgroup.com" rel="nofollow" target="_blank">Ballast Group</a> shares brilliant tips about the importance of your story and getting others to tell it. PV members: Spread the word about <a href="http://pv411.net" rel="nofollow" target="_blank">PV411.net</a> - the Provisor Member "Audio Library" with interviews searchable by last name - and a link to schedule your interview!Please share this interview with your Social Media contacts!   Show host Bill Black helps business owners develop their 3-5 year Succession &amp; Exit plan. Learn more at <a href="http://www.ersi.biz/" rel="nofollow" target="_blank">www.Ersi.biz</a>.