4 Podcast Episodes
The Athletic's Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
Last September, The Athletic introduced ads to its business model for the first time (aside from podcast and newsletter ... Read more
7 Feb 2023
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47mins
New York Times’ Sebastian Tomich: Subscriptions are becoming like a TV rating model
New York Times’ Sebastian Tomich: Subscriptions are becoming like a TV rating model
Subscriptions and advertising businesses may stand in conflict with each other, but The New York Times has been bullish ... Read more
21 Jun 2019
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24mins
Sebastian Tomich, global head of advertising, New York Times
Sebastian Tomich, global head of advertising, New York Times
In a digital media landscape littered with layoffs, mergers, acquisitions and bankruptcy, the New York Times remains a b... Read more
14 Mar 2019
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43mins
NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas
NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas
In which NYT's global head of advertising Sebastian Tomich argues that publishers will change direction on their agency ... Read more
27 Jun 2018
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37mins